Social media for real estate 2015

Real Estate & Social Media

Finding positive results from being active online

Presented by Kelly Mirabella, Social Media Consultant & Trainer

Tuesday, March 17, 15

Kelly MirabellaStellar Media MarketingStellarMediaMarketing.comClubStellar.com

[email protected]

/EveryDaySocial

/Stellar247

/Stellar247

/Stellar247

Linkedin.com/In/KellyMirabella

Plus.google.com/+StellarMediaMarketing


mailto:[email protected]

mailto:[email protected]

Why Social Media?


Why Social Media?Networking



Industry Insights



Industry InsightsMarketing




Lead Generation




Lead GenerationBranding


You can’t afford not to


Real Estate is always a hot issue




The conversation is happening with or without you.




The conversation is happening with or without you.

Use new media to communicate, educate and build a strong brand as

an industry expert.



Facebook


People have Profiles Brands have Pages



Let’s Breakdown a Facebook page




How to use Facebook for Real Estate



Tell your story



Tell your storyUse Video




Use Photo/Images




Use Photo/ImagesConnect with Power Partner





Share Real Estate facts & news





Share Real Estate facts & newsJoin Groups


LinkedIn


LinkedIn347 million users worldwide



27% visits via mobile device



27% visits via mobile device

40% of users check their account daily



LinkedIn Profile Breakdown






LinkedIn Basics


LinkedIn BasicsFill out your profile completely



Have a good headshot/photo




Use keywords




Use keywords

Make Connections




Use keywords

Make Connections

Be engaged


How to use LinkedIn for Real Estate



Connect with professionals



Connect with professionals Share information or resources




Get involved in industry related groups




Get involved in industry related groupsBlog about real estate issues


Instagram


Initial Steps - Getting StartedThere are basically 3 main steps to getting set up on Instagram.

1. Profile Picture 2. Bio3. Website URL


Profile PictureBio

160 Characters URL


Bio Examples


Effective Marketing

Once your profile is created you will need to determine the type of content you want to share. Consider who

you are trying to target. What type of content are those people interested in? Feel free to mix it up but

try to keep some consistency in your postings.


Around Town


Around Town


Around Town


Around Town


Around Town


Around Town


Storytelling/Highlight

Tell a story through photos, video and/or captions

















Inspirational & Motivational

Inspire and motivate with quotes, sayings and song lyrics. Try to use words that speak to your audience.











Educate

Share your knowledge and showcase your expertise with how to tips, updates and educational pieces.


Educate



Educate



Educate



Educate



Next steps - 5 Tips for more engagement

1. Use call to actions2.Use Hashtags3. Reshare/Tag4. Be consistent5. Post often


Use call to actions


Use call to actions


Use call to actions


Use Hashtags

Adding a number of relevant hashtags to your posts can increase their visibility to users who share in the interests you are posting about.

Top 10 Hashtags of 2014Via Websta.me

1. #love 760,450,323 posts 2. #instagood 342,577,390 posts 3. #me 319,917,056 posts 4. #tbt 295,696,931 posts 5. #cute 281,385,003 posts 6. #follow 278,933,112 posts 7. #followme 263,394,918 posts 8. #photooftheday 260,454,062 posts 9. #happy 247,096,417 posts 10. #tagsforlikes 244,338,424 posts

Adding tags to your photos is a great way to find new followers and share your photos with more people.


http://websta.me/tag/love

http://websta.me/tag/love

http://websta.me/tag/instagood

http://websta.me/tag/instagood

http://websta.me/tag/me

http://websta.me/tag/me

http://websta.me/tag/tbt

http://websta.me/tag/tbt

http://websta.me/tag/cute

http://websta.me/tag/cute

http://websta.me/tag/follow

http://websta.me/tag/follow

http://websta.me/tag/followme

http://websta.me/tag/followme

http://websta.me/tag/photooftheday

http://websta.me/tag/photooftheday

http://websta.me/tag/happy

http://websta.me/tag/happy

http://websta.me/tag/tagsforlikes

http://websta.me/tag/tagsforlikes

Posted 6 months ago with one hashtag: #Coffee - 2 likes, no comments

Edited on January 3, adding all these hashtags. Within 1 hour my likes jumped to 22 likes and 2 comments

Try a hashtag update to old images


Reshare/Tag


Reshare/Tag


Reshare/Tag


Be consistent & Post often According to a study by social analytics firm Union Metrics, there is no

correlation between the amount of times you post and engagement. However, if you are going to post you should do so at a consistent flow.

Here’s the follower data for a TV show that took a break from Instagram after its season concluded:

Take away: Be consistent and be active


https://unionmetrics.com/

https://unionmetrics.com/

Tools


ToolsHootsuite.com


ToolsHootsuite.com

BufferApp.com


ToolsHootsuite.com

BufferApp.comMention.com


ToolsHootsuite.com


Canva.com


ToolsHootsuite.com


Canva.comPicMonkey.com


ToolsHootsuite.com



Visual.ly


ToolsHootsuite.com



Visual.lyThingLink.com









Q&A


MEMBERSHIP PERKS• Weekly mini recorded trainings delivered right to your inbox• Access to a growing library of on demand video trainings and webinars featuring trainings

on all the major social networks, email marketing and so much more. All learn at your own pace.

• Special pricing and many times free access to Kelly’s outside trainings and webinars• Live group Q&A sessions / mentorship calls with live screen sharing so you get your

questions answered!• Bonus resources & how to guides that will take your online marketing to the next level• Access to a private Facebook Group where you can ask questions and join the discussion.• Exclusive rates for private online trainings and consulting sessions.

Need more social media help, training and mentorship?

Perfect for beginner and intermediate social media levelswww.ClubStellar.com

Club Stellar for Real Estate coming Fall 2015!


http://www.ClubStellar.com

http://www.ClubStellar.com