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A social media optimization for real estate brokers to get more out of their YouTube, Facebook, and Google + online marketing efforts.
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Presentation by Toby Barnett © 2012
Social Media Optimization
January 10, 2012
Presentation by Toby Barnett © 2012
SMO Topics
• YouTube– Profile, Upload, and SEO
• Facebook– Pages, Status Updates, Photo Albums
• Google +– Profile, Authorship, Business Pages
Presentation by Toby Barnett © 2012
Video Optimization
• Because You’re Already Using It
• Because Ranking Comes Quickly
• Blended Results Reinforce Authority
• Bonuses for Uploading Many Videos
Presentation by Toby Barnett © 2012
• Start a Channel– YouTube.com– Gmail Users Already Have an Account– Signup– Choose a Name (think Keywords)
• Hierarchy• Type of Properties
– Different Channels for Different Property Types?
Video Optimization
Presentation by Toby Barnett © 2012
Profiles
Video Optimization
Presentation by Toby Barnett © 2012
Video Optimization
Presentation by Toby Barnett © 2012
Upload
Video Optimization
Presentation by Toby Barnett © 2012
Video Optimization
Presentation by Toby Barnett © 2012
Video Optimization
Presentation by Toby Barnett © 2012
Video Optimization
Presentation by Toby Barnett © 2012
Video Optimization
Presentation by Toby Barnett © 2012
Video Optimization
Presentation by Toby Barnett © 2012
Video Optimization
Presentation by Toby Barnett © 2012
Transcripts
Video Optimization
Presentation by Toby Barnett © 2012
Video Optimization
Presentation by Toby Barnett © 2012
Video Optimization
Presentation by Toby Barnett © 2012
Video Optimization
Presentation by Toby Barnett © 2012
Presentation by Toby Barnett © 2012
Video Optimization
Presentation by Toby Barnett © 2012
Playlists
Video Optimization
Presentation by Toby Barnett © 2012
Video Optimization
Presentation by Toby Barnett © 2012
Video Optimization
Presentation by Toby Barnett © 2012
Presentation by Toby Barnett © 2012
Video Optimization
Presentation by Toby Barnett © 2012
Video Optimization
Presentation by Toby Barnett © 2012
Video Optimization
Presentation by Toby Barnett © 2012
• Fan Pages– www.facebook.com/pages/
• Rank Well in Search Engines
• Consumers can Connect with Brands
• Brands can Engage Audience
• Easy to Customize
• FREE
Facebook Optimization
Presentation by Toby Barnett © 2012
Facebook Optimization
Page Setup
Presentation by Toby Barnett © 2012
Facebook Optimization
Presentation by Toby Barnett © 2012
Facebook Optimization
Presentation by Toby Barnett © 2012
Facebook Optimization
Presentation by Toby Barnett © 2012
Facebook Optimization
Presentation by Toby Barnett © 2012
Facebook Optimization
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Presentation by Toby Barnett © 2012
Facebook Optimization
Presentation by Toby Barnett © 2012
Facebook Optimization
Presentation by Toby Barnett © 2012
Facebook Optimization
Status Updates
Presentation by Toby Barnett © 2012
• Optimize first 18 Characters
• Women More Likely to Like, Comment, and Share
• Target Your Audience
• Don’t Make it ALL Listings
• Share a Variety of Information
• Challenging for Real Estate
Facebook Optimization
Presentation by Toby Barnett © 2012
• Create a Google + profile– https://plus.google.com/
• Complete Profile– https://plus.google.com/116374732933553706935/
• Authorship– Rich Snippets– http://www.google.com/webmasters/tools/richsnippets – Google Search: Rich Snippets Test Tool
• Pages– Build more Authorship
Google Optimization
Presentation by Toby Barnett © 2012
Google Optimization
Profile
Presentation by Toby Barnett © 2012
Google Optimization
Presentation by Toby Barnett © 2012
Google Optimization
Presentation by Toby Barnett © 2012
Google Optimization
Authorship
Presentation by Toby Barnett © 2012
Google Optimization
Presentation by Toby Barnett © 2012
Google Optimization
Presentation by Toby Barnett © 2012
Google Optimization
Presentation by Toby Barnett © 2012
Google Optimization
Presentation by Toby Barnett © 2012
Google Optimization
Presentation by Toby Barnett © 2012
Google Optimization
Pages
Presentation by Toby Barnett © 2012
Google Optimization
Presentation by Toby Barnett © 2012
Google Optimization
Presentation by Toby Barnett © 2012
Questions?
