Real estate social media is here…

Business PLAN

BUILDERBROKER

END USER

What’s at RISK…• A Bad Vacation• Wrong Cellphone• Bad Meal

Who’s helping in Decision Making…

What's the need for such a Platform…

Person can loose Life’s savings… Peace ofMind… A lot is at stake when you invest inReal Estate as an Investor or an End User…

01

Successful Platforms that HelpTaking Decisions…

02

For property search and listings, multiple players exist

PropTalkies is a platform which helps decision making by providing a 360O connect between brokers, builders, investors and end users. It provides..

Window for builders and brokers to connect

with customers

InvestorRating

Real Time Chat Room

Project’s Demand Supply Dashboard

End UserRating

DiscussionForums

Statistical Ranking

For decision making and 360O connect NO ONE EXISTS

Listing and Requirements

Makaan.comCommonFloor99acres.com Housing.commagicbricks.com

Our Vision is to create a transparent environment between Real Estate Stakeholders

Our mission is to change the current unorganized nature of Indian Real Estate industry and bring the real estate stake holders on a common platform to communicate

Vision and mission

03

SINGLETRANPAR

ENTPLATFOR

M

AGENTSBUILDERS ProjectsEND

USERSINVESTO

RS

04

INDIAn ONLINE MARKET TREND• India is world’s 3rd Largest Online Population after US and China

• 2nd Largest Online Population in APAC

• India’s Online Population Skews Significantly Younger Than Other BRIC Countries with 75% Under the Age of 35

Mar 13

China 54.0%

Rest of APAC, 13.5%

India 11.5%

Japan 11.4%

Southeast Asia

9.6%

15-24 36.0%

55+ 3.0%

Tota

l Un

iqu

e V

isit

ors

(00

0)25-34 39.0%

35-44 16.0%

45-54 6.0%

% of Population

China

Brazil

Russia

India

World Wide

83%

49%

46%

28%

53%

Blogs Have Seen High Growth in India Over Past Year

Reach of Blogs

Shopping

Financial Advice

7,221

13,390

11,141

7,339

24,278

35,906

8,109

11,571

Apparel

Blogs

Mar-12

Mar-13

85%

52%

48%

43%

• Fastest Growing Web Categories in India

• Blogs Category Showed Phenomenal Growth, Adding 11.6m New Users

So

urc

e:

Visiting To Real Estate Sites Still Has Room For GrowthAverage Time Spent is 16.9 Minutes Per Visitor

Un

iqu

e V

isit

ors

(00

0)

846Common floor

382Sulekha Rentals

139199Acres

1809Magicbricks

383Makaan

551Sulekha Property

618India PropertyM

inu

tes

Per

Vis

ito

r 5.9

10.8

15.8

19.3

9.5

7.5

9.6

Potential In Real Estate Online Space

Indian Real Estate Penetration with Current Players

Ave

rag

e T

ime

Sp

ent

on

Rea

l Est

ate

Cat

ego

ry (

Min

ute

s)

Indian Real Estate Online Penetration v/s Rest of the World

14%Brazil 16.6

17%Russia 15.3

19%China 17.4

18%Worldwide 27.8

8%India 16.9

Rea

ch o

f R

eal E

stat

e C

ateg

ory

05

Competitive analysis

Complete functionality Not Supported Partially supported Future Road-map

Soc

ial

Med

ia

Pro

pert

yR

atin

g B

y U

sers

Pro

pert

y R

evie

w

By

Use

rs

Pro

pert

y R

anki

ng

For

Dec

isio

n M

akin

gRe

al T

ime

Chat

Roo

m

Dis

cuss

ion

Foru

ms

Post

Lis

tings

Post

Re

quire

men

ts

Area

Lev

el

Ratin

gBy

Use

rs

Com

mun

ity

Com

mer

cial

Pr

oper

ty

Map

Bas

ed

Sear

ch

Soci

al

Med

ia

PropTalkies

99Acres

Magicbrics

Indiaproperty

Commonfloor

Housing

06

Journey so far and road ahead

07

nov

2012

PropTalkies Development

started

• Started with a Dream to create The Preferred Platform for any Real Estate Activity in present scenario

2013

PropTalkies was officially launched in November 2013. First

Phase Development successfully

completed and self funded by

the Group

• First Global Real• Estate Social Media• Platform• 43000 Properties• 4300 builders• 9 cities

2013

PT signed up Digital Marketing Agency-

AGL360 for SEO and

SMO Activities.

• Very well received on SMO Platform.

2014

March 2014 SEO started

to get organic traffic on the

site.

• Impact started showing up from April 2014. There is significant Organic Traffic started from SEO.

2014

Expenses HeadsSum of ExpensesUp to May 2014

Administrative Expenses

INR 194,500

Development Salaries

INR 953,000

InfrastructureINR 40,00

Online MarketingINR 2,328,680

PRINR 200,000

ReservesINR 1,091,100

Grand Total INR 14,976,640

• Current Day- Expenses so farINR 14,976,540/ USD 250 K (Approx.)

2014

PropTalkies is a ZERO DEBT Organization.

It has been full funded by Promoters.

• Current Day ASK for next 34 Months

08

Future road-map (sales)

SalesRoad-Map

Sales OfficesIn Metro

Cities

Hiring RightSales Talent

Set-up RightProcesses ForCommunicati

on

KOL(Feb 2016)

HYD(Oct 2015)

MAA(Jun 2015)

BLR(Dec 2014)

AHM(Dec 2015)

PNQ(Aug 2015)

MUM(Apr 2015)

NCR

Sales Offices

Out ofHome

09

Marketing

360o

Print

Events

Digital

Broadcast

• Editorials• PropTalkies

Branding Ads

• Billboard• Digital Out of Home• Transport Ads

• Highly focused on SEO• SMO• Display Ads1

• Property Fairs• Property Conclaves

• Radio• Television

Future road-map (marketing)

10

75%

80%

85%

90%

95%

100%

14.2%12% 13%

WEB Mobile

Jan-13 Feb-13 Mar-13

Mobile & Tablet Share grows to 14.2%

26%66% 60%

Weather Car Rental Blogs

Mobile + Tab most preferred choice of access.Blog and Music increasingly accessed “on the go”

24%

EntertainmentMusic

33% 40%

74% 76%

WEB Mobile

Future road-map (Product Development)

Focus will be on Mobility

PropertyChat

Rooms

Private Chat

Messenger

On The Go

Listing & Requirem

ents

PropTalkies

Functional App

Community

Social Connec

t

PortalRoad-map

PropertyChat

Rooms

Private Chat

Messenger

On The Go

Listing & Requirem

ents

PropTalkies

Functional App

Community

Social Connec

t

Cash Flow Projections

Marketing

Sales

Development

Support

Infrastructure

Cash Flow Projections

BY sector

Expenses DistributionBy Sector

48%Sales

5%Development

10%Infrastructure

2%Support

35%Marketing

Quarter ONQuarter Expenses

$50 K

$100 K

$150 K

$200 K

$250 K

$300 K

$350 K

$400 K

$450 K

$500 K

$550 K

$600 K

$650 K

139K

342K

56K

27.5K

7.5K

Q22015-16

188K

320K

Q32015-16

56K

32.5K

9K

$700 K

251K

342K

47.5K

Q42015-16

56K

10K

314K

Q12016-17

155K

56K

47.5K

11K

Q22016-17

356K

132K

71K

42K

11K

412K

Q42016-17

57.5K

71K

42K

13K

88K

255K

56K

19K

Q12015-16

7K

63K

162K

52K

6.5K

Q42014-15

13K

36K

65K

4K

Q32014-15

48K

11.5K

Q32016-17

394K

82.5K

71K

42K

12K

11

Revenue projections

12

Quarter ON Quarter Revenue

Q32014-15

$79 K

Q42014-15

Q12015-16

Q22015-16

Q32015-16

Q42015-16

Q12016-17

Q22016-17

Q32016-17

Q42016-17

$1.1 mm$1.1 mm

$987 K

$860 K

$183 K

$334 K

$482 K

$671 K

$0 K

Expenses vs Revenue

13

Quarter ON Quarter Expenses vs Revenue

Q32014-15

$79 K

Q42014-15

Q12015-16

Q22015-16

Q32015-16

Q42015-16

Q12016-17

Q22016-17

Q32016-17

Q42016-17

$1.1 MM$1.1 MM$987 K

$860 K

$183 K

$334 K

$482 K

$671 K

$0 K

$100 K

$200 K

$300 K

$400 K

$500 K

$600 K

$700 K

$800 K

$900 K

$1.1 MM

$1.2 MM

$165 K

$298 K

$425 K

$572 K

$605 K

$707 K

$583 K$613 K $602 K

$596 K

Revenue

Expenses

Starting Q1 2016-17 Revenue overtakes Expenses

Break even projection

14

Q32014-15

Q42014-15

Q12015-16

Q42016-17

Q22015-16

Q32015-16

Q42015-16

Q12016-17

Q22016-17

Q32016-17

$500 K

$1.0 MM

$1.5 MM

$165K

$0K

$463K

$79K

$889K

$263K

$1.4mm

$2.0mm

$2.7mm

$3.3mm

$3.9mm

$4.5mm

$4.7mm

$5.8mm

Break Even PointQ3 2016-17

$2.0 MM

$2.5 MM

$3.0 MM

$3.5 MM

$4.0 MM

$4.5 MM

$5.0 MM

$5.5 MM

$6.0 MM

$5.1mm

$3.5mm

$2.6mm

$1.7mm

$1.0mm

$598K

Revenue

Expenses

Quarter ON QuarterCumulativeExpenses vs Revenue

Ask

15

Q3 2014-15

Q4 2014-15

Q1 2015-16

Q2 2015-16

Q3 2015-16

Q4 2015-16

Q1 2016-17

Q2 2016-17

Q3 2016-17

Q4 2016-17

$100K $200K $300K $400K $500K $600K $700K

$165K

$298K

$425K

$572K

$605K

$707K

$583K

$613K

$602K

$596K

$5MM

Quarterly Ask

$

16

Paid Services

Passing Benefitsto Costumer

• Advertisement• Promotions• Value added services• Leads generation• Chat

Increase theActivity Level

Focused Group

• Investors• End Users• Chat• Review/Rating• Forum• Property Listing

Activities

Builder

Broker

End User

THANKYOUThanks for your valuable time