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No matter whether you're a home builder who's a social media newbie or ace, you'll get a ton out of this 45-minute Webinar with public relations mavens Carol Flammer of mRELEVANCE and Carol Ruiz of red rocket LA. You'll gain invaluable insight into developing successful social media strategies through real-life examples and practical tips for ensuring your own success.
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SUMMER 2009 BIG BUILDER WEBINAR
Social Media Meets Real EstateCan social networking really help you sell?
A Webinar with:
Carol Flammer, mRELEVANCE Carol Ruiz, red rocket LA
SUMMER 2009 BIG BUILDER WEBINAR
Who’s @ctive? Big Builder survey:
60%
34%6%
Yes
NoConsidering it
SUMMER 2009 BIG BUILDER WEBINAR
Most popular sites Big Builder survey:
80.4
87.5
87.5
45.7
0 20 40 60 80 100
Blog(s)
SUMMER 2009 BIG BUILDER WEBINAR
Other popular sites Craigslist YouTube Flickr Digg Active Rain Plaxo
SUMMER 2009 BIG BUILDER WEBINAR
Why participate? Big Builder survey:
68.6
82.9
65.7
48.6
62.9
2.9
2.9
0 20 40 60 80 100
Drive traffic andsales
Increase brandrecognition
Generate salesleads
Cost effective
Stimulatediscussion
None
Other
SUMMER 2009 BIG BUILDER WEBINAR
No. 1 downer: Too time consuming How much time should be allocated to social media
versus traditional sales and marketing strategies? Who should be responsible for managing it? What kind of realistic benchmarks/goals should be
set?
SUMMER 2009 BIG BUILDER WEBINAR
How does it work IRL?(“In real life” for social media newbies)
SUMMER 2009 BIG BUILDER WEBINAR
What’s guaranteed not to work Shameless self-promotion Inappropriate responses/discussion topics Impersonal/artificial responses Misrepresentations of yourself/company A hard sell
SUMMER 2009 BIG BUILDER WEBINAR
Working it on Twitter
SUMMER 2009 BIG BUILDER WEBINAR
Working it on Twitter
SUMMER 2009 BIG BUILDER WEBINAR
Working it on Twitter
SUMMER 2009 BIG BUILDER WEBINAR
Working it on Facebook
SUMMER 2009 BIG BUILDER WEBINAR
Working it on Facebook
SUMMER 2009 BIG BUILDER WEBINAR
Working it on Facebook
SUMMER 2009 BIG BUILDER WEBINAR
Working it on YouTube
SUMMER 2009 BIG BUILDER WEBINAR
Working it on the blogs
SUMMER 2009 BIG BUILDER WEBINAR
Working it on the blogs
SUMMER 2009 BIG BUILDER WEBINAR
Working it on Craigslist
SUMMER 2009 BIG BUILDER WEBINAR
Contact Us
Carol Flammer, mRELEVANCE
www.carolflammer.com
@mRELEVANCE
Carol Ruiz, red rocket LA
www.redrocketLA.com
@carolruiz
