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Presented by Candace Godwin, Godwin Marketing Communications, at the 2012 Coeur d'Alene Association of Realtors Tech Camp. Basics of developing a social media strategy and using Pinterest and Twitter for Real Estate.
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CREATING A SOCIAL MEDIA STRATEGY
REALTOR® Technology Camp 2012
www.GodwinMarketingCommunications.com
Featuring Twitter & Pinterest
Social Media for Real Estate
Social Media for Real Estate
84% of Real Estate Professionals are Using Social Media.Fa
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Social Media Platform Used by RE Industry
Social Media for Real EstateIn 20 minutes… Developing a Strategy Content: When, Where, How Often Twitter for Real Estate Pinterest for Real Estate General Tips for Social Media
Social Media for Real Estate
Why Are You Using Social
Media?
Social Media for Real Estate
Do you know where your clients and prospects are spending time online?
What social media
networks are they using?
Social Media for Real Estate
Setting Goals for Social Media
What do you want to accomplish? Page likes, followers? More leads & sales?How will you measure
success or ROI?
Social Media for Real EstateRelevant Content
Aim to engage your audience.
Give them a reason to chime in and make comments.
Polls, questions, opinions. Photos & Video 90% valuable content, 10%
self promotion. Test and check analytics
Social Media for Real EstateWhere to find content: Your Brokerage Corporate/Franchise Inman News Realtor.com MLS/Association Title Co. & Lenders Online Newspaper &
Magazine Articles
Social Media for Real EstateBeing Consistent Develop a Content Calendar
Timesaver – have a plan! Keeps you on schedule Sense of accomplishment Start small – one SM network Pick a theme (month/week) Decide how often
Post regularly, comment and respond to others.
Social Media for Real Estate
Go Ahead, Pin It!
Social Media for Real Estate
“Pinterest is the hottest new social networking tool. And it’s digital crack for women.”
– Petula Dvorak, Columnist, Washington Post
Social Media for Real Estate
Now 3rd Most Popular Social Network
Visitors spend an average of 89 minutes per month on the
site.
18.7 Million Unique Visitors in March.
Generates more referral traffic to
websites than YouTube, Google+
and Linkedin combined.
Social Media for Real Estate
Start Pinning Invite Only: easy to get (email me). Create your profile and add social links Create you first board – 5 included Get the Pin It! Plugin
www.pinterest.com/about/goodies You’re Ready to Pin!
Social Media for Real EstateWhat to Pin: Rule of Thumb 80%/20% Things You Love Unique Homes Area Lifestyles (Beautiful Coeur d’Alene!) Gardens, Man Caves, Home Décor, Home Staging Ideas…
Social Media for Real Estate Your Listings, Solds, Team Members,
Video Tours Sites for ideas /inspiration
HGTV Style House Realty Corcoran Group Inman NewsRaj Qsar Agent: http://pinterest.com/rajqsar/
Social Media for Real Estate
What NEVER to do… …and
Especially noton Pinterest!
Social Media for Real Estate Pin from your website
Backlinks to your website or blog to drives referral traffic to the site.
Pin Videos -YouTube & Vimeo!Remember to Share the Love!
Repin & Comment!
Social Media for Real Estate
Do: Use common sense Pin you blog posts Pin things you are passionate about 80% personal, 20% business/RE Comment and like!
Don’t: Only pin your listings Make it only about your business Spam Spend all day pinning! Post every pin on Facebook and Twitter
Pinterest Etiquette
Have Fun &
Keep it Social!
Social Media for Real Estate
What Can You Say in 140 Characters?
Social Media for Real EstateQuick Twitter Strategy Complete your profile & background.
165 characters, what you do, where, a bit of personal info.
A good tweet is short – 60 to 70 characters Don’t use all 140 characters, allows for
retweeting! Shorten links (bitly.com, tinyurl.com)
Social Media for Real EstateReTweeting Best Practice Share the
Love!
Copy and paste the link, add RT and your message. Add the @name to give credit!
Social Media for Real EstateYour Content Strategy Post content you like and want to share! Post and/or retweet 2-4 things per day Finding Interesting Content
Inman News WSJ / NY Times Local News
Follow to get followed Search “search.twitter.com” for hashtags or
topics that interest you.
Social Media for Real EstateTwitter in 15 Minutes a Day
1 min: Check @messages and reply 1 min: Check Direct Messages and reply 5 min: Scan feed, comment and retweet
2-4 items. 7 min: Schedule 3 more tweets using
Hootsuite. 1 min: Follow 10 new people.Rinse and Repeat the next day!
Social Media for Real Estate
A Couple of Tips…1. Remember the Golden Rule of Social Media…
IT’S SOCIAL! The proper and effective use of social media is to build community, conversation and relationships with your audience.
Social Media for Real Estate
2. Complete your social media account profiles.
Promote yourself! Don’t leave the bio section blank! On a personal page, include your business; on a business page, tell a little about yourself. Include your website address. If there isn’t a place in the profile, add it in your bio!
Social Media for Real Estate3. Link your social media accounts and allow your updates to post to other sites!
Social Media for Real Estate4. Add your active social media links
to your website, blog, email signature and advertising!
Social Media for Real Estate5. A Word From Your MLS:
Be Compliant! Familiarize yourself with MLS rules for posting
listings on the Internet. Remember to identify yourself as a REALTOR®
and include your company’s name and/or logo!
When in doubt check with the MLS.
Thank You!
www.GodwinMarketingCommunications.com
www.facebook.com/GodwinMarketingCommunications
Candace@GodwinMarketingCommunications
