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Ing. Anthonie Wurth MBA – Founder, MindmarkerIng. Anthonie Wurth MBA – Founder, Mindmarker
How to Use Reinforcement to Increase Your Training Impact
The Olympics and Reinforcement10,000 hours rule
Results above repetition
Goal oriented
Measurements
Behavior change
Anthonie Wurth – Founder, Mindmarker
The Olympics and Reinforcement
“There is no return on investment until you get behavior change”
Only 38% of organizations are able to demonstrate the impact of behavior change on their business results. (Forum research)
Anthonie Wurth – Founder, Mindmarker
The 7 Principles of Reinforcement
1. Close the 5 Reinforcement Gaps
2. Master the 3 Phases for Results
3. Provide a Perfect Push and Pull
4. Create Friction and Direction
5. Follow the Reinforcement Flow
6. Create Measurable Behavior Change
7. Place the Participant Central
Anthonie Wurth – Founder, Mindmarker
Close the 5 Reinforcement Gaps
Knowledge gap
Skills gap
Motivation gap
Environment gap
Communication gap
Anthonie Wurth – Founder, Mindmarker
Master the 3 Phases for Results
Awareness Knowledge and Skills
Behavior Change
Anthonie Wurth – Founder, Mindmarker
Master the 3 Phases for Results
Awareness is Why
Knowledge and Skills is How
Behavior Change is Apply
Anthonie Wurth – Founder, Mindmarker
Provide a Perfect Push and PullMeet the modern learner
People unlock their smartphone up to 9 times every hour
1% of a typical workweek is all that employees have to focus on training and development.
Anthonie Wurth – Founder, Mindmarker
Provide a Perfect Push and PullMeet the modern learner
More than 80% of workforce learning happens via on-the-job interactions
Number of times online everyday (5x then vs. 27x now)
Anthonie Wurth – Founder, Mindmarker
Create Friction and Direction
3 Practical Tips:
Don’t tell, show!
Writing scenarios
Encourage social friction
Ask yourself: “How much guidance?”
Anthonie Wurth – Founder, Mindmarker
Follow the Reinforcement Flow
Balance between challenge and satisfaction
Anthonie Wurth – Founder, Mindmarker
Create Measurable Behavior Change
Kirkpatrick Level 4 as minimum
Reinforcement objectives determine your measurements
Actionable Intelligence helps you to make decisions
Reinforcement is not an assessment
Use a variation of questions
Anthonie Wurth – Founder, Mindmarker
Place the Participant Central
Anthonie Wurth – Founder, Mindmarker
Q&A
Visit blog.mindmarker.com for free e-book
Questions? [email protected]
Anthonie Wurth – Founder, Mindmarker
