Airbnb - TravelNext Congres 2012

Thursday, 29 November 12

Airbnb is a trusted community marketplace for people to list, discover and book unique accommodations around the world

Airbnb / November, 2012 @OleRuchThursday, 29 November 12

Shared Spaces


Airbnb / November, 2012 @OleRuch

Entire Homes



Unique Spaces



Kicking off the Sharing Economy with an air bed


Placeholder StatementPlaceholder definition.




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10 million nights



Follow the momentum


Airbnb / September, 2012 / Confidential

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60,000 guests tonight

>10M nights booked

192 countries

30,000 cities

250,000 listings

10 offices

14

Global

250,000 nights booked YTD

400% increase in 2012

>4,000 listings

4 nights average stay

>125 nationalities visiting

Netherlands



1 night in London



Shifting Consumerism&So-Mo-Lo

Enablers of Success


Shifting Consumerism

20th Century

Credit+Advertising+Individual Ownership =Hyper Consumption

21st Century

Reputation+Community+SharedAccess=Collaborative Consumption

from collaborativeconsumption.com


ACCESSWILL TRUMPOWNERSHIP

The Future


COMMERCE

1st Wave


SOCIAL

2nd Wave


COLLABORATIONOFFLINE

3rd Wave



Trust & Safety



Trust & Safety

€700,000 Host Guarantee



Trust & Safety

€700,000 Host GuaranteeWhen you book through Airbnb your property is covered for loss or damage due to theft or vandalism caused by an Airbnb guest for up to €700,000.



Trust & Safety


Secure Payments



Trust & Safety


Secure PaymentsAll financial transactions are facilitated through our secure system, ensuring peace of mind for guests and hosts alike. We hold guest payment until 24 hours after check-in to make sure guests are satisfied with their accommodation and to uphold host cancellation policies before payments are processed.



Trust & Safety



Verified photography



Trust & Safety



Verified photographyWe have a network of over 3000 photographers worldwide, taking pictures of our hosts’ listings. When seeing the ‘Airbnb Verified’ stamp on a photo, you have piece of mind that the photo is an accurate representation of the listing you want to book.



Trust & Safety




24/7 Customer Service



Trust & Safety




24/7 Customer ServiceOur world-class customer service team is available around the clock, anywhere in the world, via phone, email, and live chat, writing in 16 different languages and speaking in 6.



As “So-Mo-Lo” has risen, Airbnb has risen



Social Integration



Social Integration

Profiles



Social Integration

Profiles

As an Airbnb user, you take part in a community of people. You build your reputation through the experiences other community memebers have with you. Guests and hosts can only leave reviews after a confirmed reservation through the Airbnb platform. This means that Airbnb reviews are an actual reflection of a real experience had between users on the site, and experience drives reputation.



Social Integration

Profiles


Social Connections



Social Integration

Profiles


Social ConnectionsOur users can connect their Airbnb profile with their existing social networks, such as Facebook, LinkedIn and Twitter - giving the community a unified look at their social graph. This way you also can see where your friends have stayed and who they know on Airbnb. When you book with someone on Airbnb you are not only connecting with them, you connect with their whole social network.



Social Integration

Profiles



Sharing



Social Integration

Profiles



Sharing

The experience is inherently social - you are staying with someone. We’ve made it easy to share on social networks from researching a trip, through booking and even after the trip is finished.



Social Integration

Profiles



Wish ListsSharing




Social Integration

Profiles



Wish Lists

Airbnb Wish Lists are a new way to discover, collect and share Airbnb’s unique spaces. An endless stream of our properties around the world, it is an easy way to see what friends and other users like and recommend. So far uses have added 1 million hearts and 45% of daily users engage with Wish Lists, with 6,000 people adding new items every day

Sharing




The Rise of Mobile



The Rise of Mobile

26% of traffic from mobile



The Rise of Mobile

26% of traffic from mobile...and it continues to growMobile users communicates faster, better and more often.



The Rise of Mobile

26% of traffic from mobile...and it continues to growMobile users communicates faster, better and more often.

Award-winning applications



Innovating Locally



Innovating Locally

Build relationships



Innovating Locally

Build relationshipsA realisation that Airbnb spread from person-to-person, based on reputation, experience and the trust we built with the community.



Innovating Locally

Build relationships

Solve local problems

A realisation that Airbnb spread from person-to-person, based on reputation, experience and the trust we built with the community.



Innovating Locally

Build relationships

Solve local problemsBeing closer to our community, we can faster identify what real life problems we need to solve for them. This allows us to rapidly innovate products that supports our users needs.




Innovating Locally

Build relationships

Solve local problemsBeing closer to our community, we can faster identify what real life problems we need to solve for them. This allows us to rapidly innovate products that supports our users needs.

100 people that love you is more important that 1 million that kind of likes you...




Amsterdam - 2008


Amsterdam - 2009


Amsterdam - 2010


Amsterdam - 2011


Amsterdam - 2012


Neighborhoods


Local Economic Benefits

Airbnb Guests$1,100

Hotel Guests$840

$310 hotel income

$360host income

$530local spending

$740local spending


Local Economic Benefits


Access is greater than ownership

100 people that love you is better than 1 million that kind of like you

Airbnb is about unique, local experiences - creating value & connecting with local communities globally

Thank you!



Documents

Airbnb - TravelNext Congres 2012