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Ronald Reagan

Ronald reagan intro

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Page 1: Ronald reagan intro

Ronald Reagan

Page 2: Ronald reagan intro

Also Ronald Reagan

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Reagan Public Approval Ratings

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Before National Politics

Goldwater speech 1964

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The Republican Nomination

Ron and Nancy GHW Bush John Anderson

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Capturing the Nomination

• New Hampshire debate 1980:

• The Line

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Reagan’s Clarity

• Strong Defense• Cut taxes• Cut Spending• Balance the Budget

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Economic Philosophy

OLD• Keynesian Economics • “Demand Side” Economics• New Deal

NEW• Chicago School• “Supply Side” Economics• Reaganomics (The Reagan Revolution)

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Effect of Reagan on US Political Culture

Left Right

Left-right defined as accepted level of government intervention in the economy:

right = less interventionleft = more intervention

US Pre-1981; New Deal and Great


Reagan era

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New Deal Coalition• Democratic South• African-Americans• Union members• Urban North• Immigrant/newer ethnic groups• Farmers

Reagan Coalition• Midwest small towns• Wealthiest Americans• Hawks on foreign policy• Blue Collar in North and Midwest (union and non-union)• White Southerners• Evangelicals• Yuppies

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The “Troika”

Counsellor Chief of Staff Dep. ChiefEd Meese James Baker Michael DeaverPolicy Process Image

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Presidential Power and Persuasion

LBJ Model

Pres Congress People

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Presidential Power and Persuasion

Reagan Model

Pres People Congress

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Reagan Media Strategy

• Bully Pulpit• Stage Events in Controlled Settings• Feed the Media• Consistency of Message• Selling the President• Popularity is Power