hands on socialproducing new media

aug 31/sep 1, 2009

Four Corners of New Media

Video Sharing

Why Video?

• A moving picture is worth a bazzilion words

• We’re a TV society• Explosion of portable devices

Video Hardware

• Built in laptop cameras• Inexpensive web cams• Flip video camera• High-end equipment

Video Software

• MS Movie Maker• Apple iMovie• Adobe Premier• Final Cut

Content Ideas

• Product demos• Insight captures• Virtual tours• Success archive• Screencasts

Create Your YouTube Account

• #2 search engine• Easy signup• Free• Custom header & background• 10 minute video length limitation

Syndication Services

• tubemogul

• Wizzard Media Tools

Live Streaming

Why Streaming?

• Capturing the magic• Encourage interaction• Next best thing to being there

Hardware & Software

• For video– same as with Video Sharing

• For audio– Telephone– USB headset– Skype

Service Providers

• Video– uStream.tv– Stickam

• Audio– Blog Talk Radio– Voice America

Content Ideas

• Special events• Remote seminars• “Life streaming”• Experience enhancements• Focused broadcast

Blogging

Wordpress Customization

• Download software onto your server– Use third party hosting service if you don’t

have a server• Browse themes and plugins on

Wordpress.org– Use external services like Thesis or Artisteer

to create your own

Writing a Blog Post• Start by reading (Alltop)

– What are other people saying– How are they saying it?

• GOAL! Really think about what you’re trying to accomplish with this blog and this post.

• Decide what kinds of things you want to talk about– What’s your niche?

• What type: Opinion/Fact/New/Poll/Comedic relief • What’s your “voice”• Just get started! Don’t overwhelm yourself with

“perfection”

Blog Tips• Be brief• Use links• Be original / use your own voice• White space is your friend• End with a call to action• Write “link bait” titles• Add relevant pictures

– Search Flickr for Creative Commons licensed photos

• Ask questions• Don’t forget to respond!

• Host polls or quizzes

SEO

• Optimize your permalinks– Always use Post title– Consider adding category– Edit as necessary

• Tag it up• Order by categories• Blog about one thing – think KEYWORD!• Install the SEO Plugin

Promotion - Internal

• Self-Syndicate• Use RSS to display, Facebook, LinkedIn & other branded

properties. Put links to posts with descriptions on Twitter.

• Claim your blog on Technorati• Get inbound-links from your other web properties• Encourage sharing

• Use an AddThis or ShareThis widget to allow readers to share links

• Link to other bloggers• Your original content can reference their posts.

• Respond to comments• Add blog URL to signature lines

Promotion - External

• Become a Guest blogger• Participate in forums

• Include your URL in your signature line

• Answer questions in your field• Mahalo Answers, Yahoo! Answers, etc.

• Leave comments on other blogs• Don’t use hyperlinks!

• Use traditional/digital advertising methods

Podcasting

How’s The Quality, Kenneth?

• Podcasting is almost forever• Much more close brand association• You have the time – take it

Audio Editing Software

• Audacity• GarageBand• Adobe Soundbooth• Adobe Audition• Sony Sound Forge

Encoding for Distribution

• Audio– .mp3– 44.1 kHz– 128 kpbs– Joint Stereo

• Video– H.264– .m4v– 640x480– < 1500 kpbs

Enclosing Media

• Blubrry Plugin• Feedburner

– MyBrands feature

Learning to Love the iTunes

• 70% of all podcasts downloads• Validate your feed• Use extended iTunes tagging• Search yourself

Q&A