Hands onwith Social Media

@billpowellwww.facebook.com/serifgroup

Today

1) The shift to social

2) Best practices

3) Hands-on demo

4) Questions

Flickr photo by DCPhotoSeeker

Advertising Demands ATTENTIONand TIME

Flickr photo by joshandrebecca

Flickr photo by notic

Turn Strangers into friends, and friends into customers.

—Seth Godin

Is technology the barrier?

Flickr image by Write From Karen

SOCIAL NETWORKING

ISN’T NEW.BUSINESS LUNCHES EXCHANGING CARDS

NETWORKING EVENTS GOLF OUTINGS CHAMBER EVENTS

Flickr photos by bitconsultancy, chriskamaris, and Foster Marketing Communications. Bottom Right: Paul Atkinson

It’s a process of buildingrelationships. Facebook and

Twitter are just tools.

It’s a process of building relationships.

Social media is just the tool.

Engage (def.)Occupy, attract or involve (someone’s attention)

1) Talk with, not at.

2) Listen and interact.

3) Interact online like you do offline.

PUBLIC RELATIONShips

Warm up your leads

Give a face to your business

Build relationships and grow your offline network

Get to see the up and coming news trends first!

Twitter and Facebook:

1) Be authentic2) Find your voice3) Interact4) Leaving a legacy

Have reasonable expectations.

Don’t expect immediate results.

Hands On & Questions