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Social Media Marketing. Show of hands Three Stages of Social Media Courtesy of

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Page 1: Social Media Marketing. Show of hands Three Stages of Social Media Courtesy of

Social Media Marketing

Page 2: Social Media Marketing. Show of hands Three Stages of Social Media Courtesy of

Show of hands

Page 3: Social Media Marketing. Show of hands Three Stages of Social Media Courtesy of

Three Stages of Social Media

Courtesy of http://www.traffika.com

Page 4: Social Media Marketing. Show of hands Three Stages of Social Media Courtesy of

Am I bovvered? Lauren is!

£20,896£100,000

£27,278

Page 5: Social Media Marketing. Show of hands Three Stages of Social Media Courtesy of

Just How Big is Social Media?

Page 6: Social Media Marketing. Show of hands Three Stages of Social Media Courtesy of

Social Media Engagement Model

Unengaged HighlyEngaged

Un Targeted

HighlyTargeted

CONNECT

BROADCAST

CONVERSE

SHARING

Page 7: Social Media Marketing. Show of hands Three Stages of Social Media Courtesy of

How it all connects

Page 8: Social Media Marketing. Show of hands Three Stages of Social Media Courtesy of

Social Media Marketing

• It’s all about raising your profile• It takes time and commitment• Listen -> Talk -> Engage• It’s not about technology• Relax: it’s traditional legal marketing• Word of mouth reputation is the result• Social Media Care…whats that?

Page 9: Social Media Marketing. Show of hands Three Stages of Social Media Courtesy of

LinkedIn – The BasicsI want to know what YOU do, not just what your job title is!

Use a good photo

Don’t be ashamed of your past

A brief summary of who you are as an individual

Page 10: Social Media Marketing. Show of hands Three Stages of Social Media Courtesy of

What does it all mean?

Page 11: Social Media Marketing. Show of hands Three Stages of Social Media Courtesy of

What's the difference ?

Page 12: Social Media Marketing. Show of hands Three Stages of Social Media Courtesy of

What can you find ?

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=XqVg6aiOmCAP4M&tbnid=DXvEdPvoxkD1pM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.jaguarforums.com%2Fforum%2Foff-topic-6%2Fquestion-question-11471%2Fpage727%2F&ei=scdwU63MGM7MPeypgPAK&psig=AFQjCNG9GO38BIc5TrG_A43tWDatyrZIKw&ust=1399986460302447
Page 13: Social Media Marketing. Show of hands Three Stages of Social Media Courtesy of

Measureable Results

Page 14: Social Media Marketing. Show of hands Three Stages of Social Media Courtesy of

LinkedIn advertising• Company size, Industry, Geography

Page 15: Social Media Marketing. Show of hands Three Stages of Social Media Courtesy of

LinkedIn looks Different

• Endorse specific skills with one click• Notifications have changed in your toolbar• Company page updated allowing a new

“banner”• Follow thought-leaders e.g. Richard Branson

& apply to become one

Page 16: Social Media Marketing. Show of hands Three Stages of Social Media Courtesy of

LinkedIn Do’s and Don'ts

Page 17: Social Media Marketing. Show of hands Three Stages of Social Media Courtesy of

LinkedIn Actions

• Improve your Company profile• Get more Fee Earner profiles added• Build your connections• A “button” on your staff profile won’t do it!• P.S. Connect with me on LinkedIn• Do NOT ask for recommendations• Research prospects before you meet• Make some “LinkedIn” time each week• Join some Groups. Start one?

http://www.linkedin.com/in/davidgilroybs8
Page 18: Social Media Marketing. Show of hands Three Stages of Social Media Courtesy of

Twitter

• What can you say in 140 characters?• Try and post a tweet once per day• Don’t post TOO often, you lose followers• Design a background• Sector specific Twitter accounts• Re-tweet to build relationships • Hootsuite – use to schedule Tweets

Page 19: Social Media Marketing. Show of hands Three Stages of Social Media Courtesy of

Use your Twitter background

Page 20: Social Media Marketing. Show of hands Three Stages of Social Media Courtesy of

Mine’s bigger than yours!!

Last updated on 12 May 2014

Name Twitter Account Followers

Stephen Fry stephenfry 6.8m

Silverman Sherliker London_Law_Firm 18.8k

Grant Thornton GrantThorntonUK 11.5k

Stephensons Solicitors LLP SolicitorsLLP 5,161

Walker Smith Way Solicitors WalkerSmithWay 3,856

Mogers MogersLaw 3,166

Osborne Clarke OsborneClarke 1,963

Conscious Solutions ConsciousSol 1,716

Wards Solicitors wardssolicitors 1,508

Clarke Wilmott Three accounts 1,203

Wedlake Bell wedlakebell 777

Page 21: Social Media Marketing. Show of hands Three Stages of Social Media Courtesy of

Give your Tweets Superpowers

Page 22: Social Media Marketing. Show of hands Three Stages of Social Media Courtesy of

Hootsuite – save time!

Conscious can “connect” with 3,466 people on LinkedIn

Page 23: Social Media Marketing. Show of hands Three Stages of Social Media Courtesy of

Facebook

Not just for kids!

Page 24: Social Media Marketing. Show of hands Three Stages of Social Media Courtesy of

Get a decent Facebook page

Page 25: Social Media Marketing. Show of hands Three Stages of Social Media Courtesy of

Competitions

Page 26: Social Media Marketing. Show of hands Three Stages of Social Media Courtesy of

Facebook advertising

• Sex• Age• Status• Geography• Events (Birthday, Moving house)• Education (Level, establishment)• Employment• Interests• Connections (via Fans)

Page 27: Social Media Marketing. Show of hands Three Stages of Social Media Courtesy of

Google+• Started in 2011 – so still in its infancy

stage• You must have a Google account• 3.5m users in the UK • 42% of users are 18-24 / Mostly a male

audience• Integrates with everything Google• 20% market share in 2013 for social

media platforms – that’s Huge!• Important for any with a YouTube account• Features similar to Facebook

Page 28: Social Media Marketing. Show of hands Three Stages of Social Media Courtesy of

Social Media Care

Page 29: Social Media Marketing. Show of hands Three Stages of Social Media Courtesy of

What social media to use?

B2B B2C

LinkedIn

Twitter

Facebook

Blogging

YouTube

Pinterest

Google+

Do a lot Do some Do a little

Page 30: Social Media Marketing. Show of hands Three Stages of Social Media Courtesy of

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