Embed Size (px)
DESCRIPTION
Citation preview
HandsHands--On Social MediaOn Social MediaClass 3:Class 3:
Enhancing Your Enhancing Your FacebookFacebook PagePage
Introduction to TwitterIntroduction to Twitter
Jaime OlivePCC AmeriCorps Member
Building Your Audience• “Like” = How people make a
connection to your page• Invite your FB friends• Email the page URL• Add Page Badge to website, E-News• Facebook Ads
Content Tips
• Post photos and video• Headlines are everything• Be concise• Create previews• Bite-sized content
Applications
• Events, Links, Notes, Photos, Videos• Causes• Fan Appz• Static FBML• Oh so many more!
Events
• Application Settings• Create Event• Invite People- From friends list or enter
email addresses• Send updates• Post reminder on wall
Links
• Application Settings• Attach Links• Select Thumbnail
Notes
• Application Settings• Use like a blog• Post press releases
Photos
• Application Settings• Showcase programs/activities• Create album, edit photos
Video
• Browse Apps• Add to Page• Application Settings• Load video
Causes• Browse Apps• Add to Page• build communities of supporters, conduct
fundraising campaigns, circulate petitions, build volunteer capacity
• Become a Nonprofit Partner• http://exchange.causes.com/resources/nonpr
ofits/
Fan Appz
• Browse Apps• Follow steps to sign-up• Create quizzes, polls, top 5’s
Static FBML
• Way to customize your page• Allows use of HTML code• Can be tricky
Social Plugins
• “Like” buttons, activity feeds, etc.• Allow website visitors to share content
on Facebook• Require advanced configuration
Insights• Cumulative, week-over-week reports• Users
– Number– Demographics– Activity
• Interactions– Engagement
Best Practices
Best Practices• Settings• Favorite Pages• Content• Tagging
– Use @ symbol
Resources• Facebook Help Center: www.facebook.com/help• Facebook support for nonprofits:
www.facebook.com/nonprofits• Social Media Starter Kit: www.wearemedia.org• Blogs: www.bethkanter.org
http://johnhaydon.com/• Social Tools for Social Change: www.Socialbrite.org• Social Web Strategies:
www.facebook.com/InboundZombie• Social Media Webinars: www.techsoup.org• Social Media Research:
http://www.idealware.org/topics/social-media• Using the Causes App:
http://exchange.causes.com/resources/nonprofits/
Adapted from
A SPECIAL GUIDE
business.twitter.com/twitter101
• Share their experiences• Provide feedback on recent or upcoming events or
fundraisers• Discuss ideas, current events, and noteworthy people• Connect to other organizations with similar missions• COLLABORATE!
A summary of this goal will be stated here that is clarifying and inspiring
2009 Goals
Why Twitter?• Twitter describes itself as “a services for friends,
family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question. What are you doing?”
• Everyday, millions of users create, share and discover ideas on Twitter.
• Users also find great value in connecting with organizations of all kinds on Twitter to:
A summary of this goal will be stated here that is clarifying and inspiring
2009 Goals
Before you dive in
• If you want to spend time listening first, you don’t need an account to search at search.twitter.com
• Listening can help you get a sense of how you want to engage on Twitter.
• Follow @nonprofitorgs for tips on how nonprofits can best utilize Twitter!
A summary of this goal will be stated here that is clarifying and inspiring
2009 Goals
A few of many Twitter success
stories• As the official account for the American Red Cross, @RedCross
uses Twitter to warn and interact with people about situations that may require their help. Wherever disaster strikes, @RedCross is there to lend a hand, and they’re Twittering about it to let you know what you can do as well.
• @savethechildren provides readers with information on what they’re up to, issues affecting children around the world, and how users can make a difference.
• @nature_org provides a good summary of their blog posts, enticing you with a controversial or interesting question along with a link. They also retweet other people’s tweets when those others reference the Nature Conservancy’s projects, which shows that they’ve got the antennae up.
A summary of this goal will be stated here that is clarifying and inspiring
2009 Goals
How does it work?
• Twitter lets you write and read messages of up to 140 characters, or the very length of this sentence, including all punctuation and spaces.
• The messages (also known as tweets) are public, and you decide which accounts you want to receive messages from.
• Twitter works equally well from your desktop or mobile phone.
A summary of this goal will be stated here that is clarifying and inspiring
2009 Goals
Key terms…• To follow somebody is to subscribe to their
messages.• A tweet is an individual message.• A DM or direct message is a private
message on Twitter.• RT or retweet is to repost a valuable
message from somebody else on Twitter and give them credit.
• Trending topics are the most-discussed terms on Twitter at any given moment.
A summary of this goal will be stated here that is clarifying and inspiring
2009 Goals
…and some special lingo
• @username is a public message to or about an individual on Twitter.
• A hashtag—the # symbol followed by a term and included in tweets—is a way of categorizing all the posts on a topic.
• Shortened URLs. To fit links into the short messages, Twitter shrinks some URLs down automatically.
A summary of this goal will be stated here that is clarifying and inspiring
2009 Goals
Getting started is easy• Signing up for an account takes just a few
minutes, and it’s FREE!• To help people recognize and trust your
account, fill out your profile completely and include a picture. In the “name” section, put your organization’s name.
A summary of this goal will be stated here that is clarifying and inspiring
2009 Goals
Follow relevant accounts• Following somebody means
you’ve subscribed to their tweets
• To find people talking about your organization or topics in your field, use search.twitter.com
• When you find a good candidate, look under their picture for the Follow button.
A summary of this goal will be stated here that is clarifying and inspiring
2009 Goals
Post tweets• People like tips, links to interesting stories
and blogposts (they don’t have to be about your organization), the inside scoop, and a good sense of humor.
• People like the human touch and will appreciate posts with your thoughts and experiences more than you think.
• They also like it when you say hi, respond to their questions, comments, praise, complaints and jokes
A summary of this goal will be stated here that is clarifying and inspiring
2009 Goals
Best practices
• Build relationships on Twitter• Listen for comments about you• Respond to comments and questions• Ask questions• Post links to things people would find
interesting• Retweet messages you would like to share• Use a friendly, casual tone• Don’t spam people
A summary of this goal will be stated here that is clarifying and inspiring
2009 Goals
Best practices
• Leverage the real-time nature of Twitter• Ask questions, float ideas, solicit feedback –
and expect fast feedback most of the time• If you’ve launched a fundraiser, new event or
new idea, search Twitter for comments• Respond to your followers issues quickly• Engage in discussion on a tricky public issue
your organization is dealing with
A summary of this goal will be stated here that is clarifying and inspiring
2009 Goals
Best practices
• Measure the value of Twitter• Remember that Twitter is a conversation, and
not only a platform to push the issues. Learn how to balance.
• Try to analyze the quality of feedback and topics of discussion, you may find this changing over time
• Keep a tally of questions answered and positive exchanges held
A summary of this goal will be stated here that is clarifying and inspiring
2009 Goals
Fundraising and Twitter• Twitter is an amazing way to engage
donors and potential donors because Twitter allows you to maintain relationships.– You get to meet people everyday who might be
interested in your cause– You get to hear what people are really thinking
about a wide variety of issues– You can follow other fundraisers and get real-
time advice.– You can promote traffic to your website, blog,
Facebook, etc!
A summary of this goal will be stated here that is clarifying and inspiring
2009 Goals
For more info and feedback
• Twitter 101, Twitter’s guide for businesses, includes ideas, tips and terrific case studies.
• For feedback • If you are using Twitter in a cool way please
let us know
