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Cassie Roberts' Presentation at the Colorado Association of Fairs Conference.
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SOCIAL MEDIA LAPTOP LAB
CASSIE ROBERTSSAFFIRE EVENTS
BIO
Cassie RobertsManager, Sales & Partnership
• Received BS Public Relations, & Masters Sport Management, The University of Texas
• United States Olympic Committee
• Rodeo Austin
Traditional Networking Model
WHY SOCIAL NETWORKING?
Local TV Ad Campaign: 200,000 people/commercial Print: Varies
based on Send
Local Radio Ad: 5,000 people/
commercial
*Based on midsized market
Social Networking Model
WHY SOCIAL NETWORKING?
ME: 1My Friends: 130 - 500+
My Friends’ Friends
250,000+
WHICH SITES DO I USE?
• Understand which social media outlets to use to get the most “bang for the buck”
• Become more comfortable with posting to your social media accounts and beyond
• Learn easy ways to keep up with your accounts, even in the off season
GOALS
If you have a smart phone, you can post from
your event grounds.
REAL-TIME MARKETING TOOLS
There’s an app for that.
• Coca-Cola has reported that Facebook fans are 2 times as likely to consume & 10 times more likely to purchase than non-fans.
• How many of you have a Facebook page?
• Do you have a mobile version?
THE POWER OF FACEBOOK
• Create an accountFa
cebook
Face
book
Face
book
• Quick Tips– How to switch between your fair
account and your personal account with one app
– Adding & tagging photos– Cover photo & profile picture—
appears throughout your page– Tagging in status updates– Adding a location/checking in
Face
book
• Practice updating your status:
– This weekend, we’re visiting friends from fairs across the state at the @Colorado Association of Fairs and Shows annual convention! Get ready for an even better fair next year!
– @Saffire Events is teaching us fun facts about social media at the @Colorado Association of Fairs & Shows Convention! Did you know that there are over 1 billion active Facebook users?.
Face
book
• eMarketer reports that most Twitter followers are more likely to purchase from brands they follow.
Twit
ter
• ANDROID – App optionsTw
itte
r
Twit
ter
• ANDROID – Plume for Twitter
• IPHONE – App optionsTw
itte
r
Twit
ter
• IPHONE option 1 – Twitter app
Twit
ter
• IPHONE option 2 – Buffer app
• Quick Tips– URL Shortening– Hashtag (how to add one, how to
search for one)–@ Reply or @ Tagging– Adding a photo/location
Twit
ter
• Tweet options– (Take a picture of your friend next to
you._ Tweet: We just met (name) from (event twitter handle) at the #CAFS conference!
– Poll: What fair food do you miss most throughout the year?
– Link: Missing us at the fair? Check out our photos from last year at (insert shortened URL here)• Use this option only if you have a mobile
website
Twit
ter
Experian reports that Pinterest had 21.5 million visits the last week of
January, which is 30 times the number of visitors over July 2011.
Pinte
rest
• Pick a way to connectPi
nte
rest
• Once you’ve joined, or if you already have an account…search for Saffire Events
PIN
TER
EST
• Quick Tips– Create a pin!• From any photo• From any photo on the web
– Create boards
PIN
TER
EST
Pinte
rest
• 98 out of 100 of AdAge’s Top 100 advertisers have run campaigns on YouTube
Whic
h O
utl
ets
Do I U
se?
• SaffireStudioYo
uTu
be
• Uploading videos from your mobile phone
YouTu
be
• Quick Tips– Sign In• New to YouTube? Create an account!
– Create a channel• Call it your event name
– Start adding videos!• Phone• Web
YouTu
be
• Mobile VersionH
oots
uit
e
• The team at Saffire Events can help you with your Social Media!–Webinars– The Dirt– Our social media
• Email [email protected] for more information.
Need more help?
