Winning and Building Business Online Keynote

Generating Attention for Your Non Profit Online

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]

November 2009 Now

Wine consumer with a vision Three businesses

Unknown in wine blogging community

Ranked in top 25 for traffic, top 10 for engagement and top 5 for link backs – in the country

0 page views per month 20,000 page views per month

0 Facebook fans 5000 Facebook fans

0 Twitter followers 11000 Twitter followers

0 Linkedin Connections 3500 local Linkedin Connections

0 YouTube Videos 160 Videos (15,000 views)

0 Blog posts 500 posts

The Storyfrom click to mortar




•5 Wineries 40 Wines 1 Location•Co-op business model•Event facility (3000 sq ft)•Future expansion •Voted “Best new biz in 2011”•Featured in Alaska Airlines Magazine and on MSNBC.com



•Author•Seminar Leader•Consultant•Build affordable template based web sites•Manage businesses online content

The Social ExplosionSocial = SurvivalThe Big 6Time to Think R.O.A.Your Top Online Priority Should Be ___________Three Things You Must Do In 2014Q&A


Today’s Agenda


The Social ExplosionThink back just 7-10 years ago (2002-2005) – How did you get the word out about your business, sale, experience?


The Social ExplosionOkay, think about today…how are consumers getting information?


Social = Survival


Social = Survival


•Search• The world is going mobile and searching for products and services. Social

sites are being indexed by search engines

Social = Survival


•Relationships• Social tools provide an unprecedented

means for building relationships. You can scale much easier and at less cost

Social = Survival


•Culture shift• We are in the largest shift of

communication and how consumers engage with brands that we’ve ever seen


The Big 61 .2 BILLION ACCOUNTS

600 Musers

200 Musers

220 Musers 150 M

users

70 Musers

INSTAGRAM


The Big 6

210 mins


FacebookWhat’s it all about

•PEOPLE•Engagement•Extension of brand personality•Extension of experience•18-44 age•60% female


FacebookWhy you need to be there

•PEOPLE•2/3 of Americans on FB•50% of them every day•Brand awareness•Top of mind•Business to consumer connections


TwitterWhat’s it all about

•PERSPECTIVES•Conversations•Information•Listening•Immediate and viral•SEO•26-56 age range•57% male


TwitterWhy you need to be there

•PERSPECTIVES•Greatest conversation in the world•Real time understanding of customer wants•Customer service•Relationships (amazing scale)

Online cocktail party

What is Twitter?



LinkedinWhat’s it all about

•PROFESSIONAL•Resume•Connections•Referrals


LinkedinWhy you need to be there

•PROFESSIONAL•Business to business connections•Search engine gold •Referrals and leads


PinterestWhat’s it all about

•PICTURES•Vision board•Visual favorites boards•Extremely viral•68% female•26-54 age range•Aggregator of stuff•Driver of web traffic


PinterestWhy you need to be there

•PICTURES•Third largest referrer of web traffic•Business to consumer•If you’re selling an experience or visually attractive product•If you have a strong web presence (eComm)


Google +What’s it all about

•PASSIONS•Connecting and communicating with people of similar passions•Similar to Facebook•63% male•18-34 age range


Google +Why you need to be there

•PASSIONS•It’s Google•SEO, SEO, SEO•Stake your claim•Google Places


InstagramWhat’s it all about

•PHOTO SHARING•130 million active users•Share pictures and video with filters•40 million posts per day•18-34 age range


InstagramWhy you need to be there

•PHOTO SHARING•Huge audience base•Quick consumption•Brand awareness•ATTENTION•Video and photo

Time to Think


R.O.A.

Return on Attention

“Attention is the currency of social media. Capturing attention leads to

awareness and then action.”

What is your RETURN ON ATTENTION?


Time to Think ROA


YOUR #1 ONLINE PRIORITY

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected] NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]

Your Number #1 Online PriorityContent is KING, Search looks for content. “Having a web site is no longer the solution.Your web site is the only content you own.Think SEO / SEMFocus on conversionMobile Friendly

“Social media is an ingredient, not the recipe.” Jay Baher


Your Number #1 Online Priority

Direct Traffic 20-30%Search Engine 35-40%Referral Traffic 20-30%

Where does your web traffic come from?

“If you are not a content creator / curator and are not part of the social revolution, you are giving business to those that are.” ~ Josh Wade


Your Number #1 Online Priority



Three Things You Must Do in 2014

•BlogGet found – Content is King – Own your own news


Three Things You Must Do in 2014 •Mobile

Mobile friendly web site


Three Things You Must Do in 2014 •Go Social

Integrate into your overall marketing plan

Q&ANectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]

[email protected]

http://nectartastingroom.comhttp://spokanewinemagazine.comhttp://nectarmedia.co

@nectarmedia

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Winning and Building Business Online Keynote