We are placed 6th on Deloitte Fast 500 Companies List for APAC 2013
04/10/2023 Company Confidential
WE HELP MARKETERS
SECURE CUSTOMERS-FOR-
LIFE THROUGH
PERSONALIZATION
Who We Are
~200 EMPLOYEES
9 OFFICESHEADQUARTERED IN INDIA
27 COUNTRIES
+>400 CUSTOMERS
WE THRIVE ON DATA &
ANALYSIS
Who We Are
+
WORLD CLASS TECH TEAMENGINEERS FROM IITS, IISC, US UNIVERSITIES
5 BILLION BID REQUESTS PROCESSED EVERYDAY
200 MIILION UNIQUE VISITSPRODUCED EVERYDAY
DATA SCIENTIST TEAM LEAD BANGALORE DATA SCIENCE MEETUPS
BIG DATA ANALYTICS INFRA VIZURY & AMAZON CTOs SHARED STAGE
RTB & NON-RTB INTEGRATIONS
04/10/2023 Company Confidential
Clients
04/10/2023 Company Confidential
Travel
Ecommerce
Others
By 2016 marketers will spend >$25Bn on display ads*
What is the up-the-funnel impact of your display spend?
* Source: eMarketer, Nov 2012; All data from http://www.business2community.com/online-marketing/5-reasons-to-use-display-ads-0330236
300% increase in website visits
130% increase in branded search
72% conversions follow exposure to display ads
64% increase in brand favorability
63% increase in brand awareness
44% increase in purchase intent
So what do you need to create the above results?
Data-driven, dynamic creative display ads
04/10/2023 Company Confidential
Vizury AdProspect
The data-driven,dynamic creative,display advertising solution
Creates brand awareness from every impression
Vizury AdProspect generates long-term brand affinity
among new users based on data-driven targeting and messaging, dynamic creatives and campaign optimization.
Forge past your marketing goals with our fully-managed services model and our intuitive, real-time CMO dashboard.
04/10/2023 Company Confidential
Securing New Users with AdProspect
Data-driven targeting and messaging
04/10/2023 Company Confidential
Data Driven Targeting & Messaging
Identify new users from old users
Focus display budgets on new users
Custom definitions of old and new
Custom messages for old and new users
New Vs. Old
Based on publisher parameters like gender
Location (such as city, country) based
segments
Based on the users’ known propensity to
click ads
IP address based retargeting
Custom Segments
Browsing behavior from website data
User information from CRM data
Product data from feeds integration
Deep Data Integration
04/10/2023 Company Confidential
Securing New Users with AdProspect
Data-driven targeting and messaging
Dynamic creative & campaign optimization
04/10/2023 Company Confidential
Dynamic Creative & Campaign Optimization
Multiple ad sizes and formats
Many templates to choose from
Create custom banners on-demand
Complete mobile support: HTML5, Flash
banners; automatic device detection & rendering
Banner Customization
Feature any of the following on banners
on-demand
Product of the day
Most seen
Most bought
Product push
Sale
Time of the day vs. deal expiry
Dynamic Creatives
Passback ad requests and enable frequency capping on display ads
Create banner sequencing algorithms
to places audience through your ‘brand
story’
A/B testing capabilities to improve campaign
results
Campaign Optimization
04/10/2023 Company Confidential
Securing New Users with AdProspect
Data-driven targeting and messaging
Dynamic creative & campaign optimization
Fully managed with real-time reporting
04/10/2023 Company Confidential
04/10/2023 Company Confidential
Fully- managed Services & Reporting
Creating affiliate / publisher campaigns
Generating ad tags for campaigns
Feed data configuration
Recommendations of optimizing media mix
Fully Managed Service
Customizable view-through-performance
reports:
define days since impression, conversion and
impression periods
Impression verification
Hover and click analysis
Understand Performance
Vizury Central provides access to updated campaign
data
On-demand campaign performance dashboard
Reports on click volumes, conversions and spends
Individual reports for new users and return visitors with
detailed metrics for new users
Reports and Insights
Jabong’s experience with AdProspect
Static adThe static ads used in Jabong’s display campaigns before AdProspectT
EST B
AN
NER
G
RO
UP
Average CTR
CO
NTR
OL
BA
NN
ER
GR
OU
P
AdProspect banners dynamically customized based on gender, location, and most-selling products (by gender)
Average CTR
0.15%
0.30%
2X INCREASE IN NEW USERS VISITING THE WEBSITE
04/10/2023 Company Confidential