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WordPress + The NEW AGE of CONTENT
Greg Taylor @grtaylor2 • Marketing Press
Greg Taylor
Entrepreneur Marketer
Podcast Guest / Host Video Host
Blogger Photographer
Blabber
Greg Taylor @grtaylor2 • Marketing Press
Content Creator
Greg Taylor @grtaylor2 • Marketing Press
Tweetable Moments
@grtaylor2 #wcsac
Greg Taylor @grtaylor2 • Marketing Press
Content in 2015
Greg Taylor @grtaylor2 • Marketing Press
Remember When Things Were Simple?
Greg Taylor @grtaylor2 • Marketing Press
We Pressed Publish And Called It Good…
Greg Taylor @grtaylor2 • Marketing Press
Welcome to the Future…Where That No Longer Works
Greg Taylor @grtaylor2 • Marketing Press
We Have Entered A New Age of Content
Greg Taylor @grtaylor2 • Marketing Press
Three Goals of Content
Greg Taylor @grtaylor2 • Marketing Press
My Three Goals of Content
Search / Subject Matter Expertise
Creating Community
Conversion
Greg Taylor @grtaylor2 • Marketing Press
Where Should We Start?
Greg Taylor @grtaylor2 • Marketing Press
You Are a Media Company
Greg Taylor @grtaylor2 • Marketing Press
You Control The Narrative
Greg Taylor @grtaylor2 • Marketing Press
You Correct The Facts
Greg Taylor @grtaylor2 • Marketing Press
You Are A Storyteller
Greg Taylor @grtaylor2 • Marketing Press
Know Your Audience
Greg Taylor @grtaylor2 • Marketing Press
What Story Needs To Be Told
Greg Taylor @grtaylor2 • Marketing Press
What Story You Want To Tell
Greg Taylor @grtaylor2 • Marketing Press
What Story Needs To Be Heard
Greg Taylor @grtaylor2 • Marketing Press
Who Owns The Story?
Greg Taylor @grtaylor2 • Marketing Press
“Marketing is no longer about the stuff that you make but about the stories you tell.”
~ Seth Godin
Greg Taylor @grtaylor2 • Marketing Press
Plan Accordingly
Greg Taylor @grtaylor2 • Marketing Press
Execute
Greg Taylor @grtaylor2 • Marketing Press
How Helpful Is Your Content?
Greg Taylor @grtaylor2 • Marketing Press
“You are competing for attention against everything – including cute puppy videos.”
~ Jay Baer
Greg Taylor @grtaylor2 • Marketing Press
Viral vs. Evergreen
Greg Taylor @grtaylor2 • Marketing Press
Measure Everything
Greg Taylor @grtaylor2 • Marketing Press
Whatever can be published can be measured
Greg Taylor @grtaylor2 • Marketing Press
Whatever is published needs to be measured
Greg Taylor @grtaylor2 • Marketing Press
Review, Refine, Repeat
Greg Taylor @grtaylor2 • Marketing Press
Whatever you can create, you can post to WordPress
Greg Taylor @grtaylor2 • Marketing Press
WordPress is the platform, but what are the tools?
Greg Taylor @grtaylor2 • Marketing Press
Podcasting
Greg Taylor @grtaylor2 • Marketing Press
Do you know how many downloads the Serial
had in 2015?
Greg Taylor @grtaylor2 • Marketing Press
Remember: YOU are not Serial
Greg Taylor @grtaylor2 • Marketing Press
Greg Taylor @grtaylor2 • Marketing Press
This American Life
Serial
Prouduction Tools
iMovie Skype iPhone
Adobe Audition
Greg Taylor @grtaylor2 • Marketing Press
Broadcast Tools
Lisbyn Podbean
iTunes
Greg Taylor @grtaylor2 • Marketing Press
Video
Greg Taylor @grtaylor2 • Marketing Press
Video Workflow
Greg Taylor @grtaylor2 • Marketing Press
Photo
Greg Taylor @grtaylor2 • Marketing Press
What’s the best camera to tell your story?
Greg Taylor @grtaylor2 • Marketing Press
Publishing Tools
Instagram Flickr
Greg Taylor @grtaylor2 • Marketing Press
Photo is the easiest to media to curate
User Generated Content (UGC)
Greg Taylor @grtaylor2 • Marketing Press
Curating UGC is like mining for gold….
Greg Taylor @grtaylor2 • Marketing Press
UGC is elusive, but extremely valuable
Greg Taylor @grtaylor2 • Marketing Press
New Twitter Tools
Greg Taylor @grtaylor2 • Marketing Press
Broadcast Tools
Periscope Meekat
Blab
Greg Taylor @grtaylor2 • Marketing Press
Aggregate, Curate or Embed
Greg Taylor @grtaylor2 • Marketing Press
How can you tell your story?
Greg Taylor @grtaylor2 • Marketing Press
Who responds to what?
Greg Taylor @grtaylor2 • Marketing Press
What are you measuring?
Greg Taylor @grtaylor2 • Marketing Press
Go Do.
Greg Taylor @grtaylor2 • Marketing Press
