The Account-Based Marketing Checklist

Account-Based

The

ChecklistMarketing

Sponsored by:

2© Copyright 2016 by the Association of National Advertisers, Inc. All rights reserved.

Account-based marketing is quickly gaining traction. As of this presentation, 71 percent of

B-to-B organizations interested in adopting ABM are testing it or already using it, 96 percent of business marketers say ABM is key to success, and 60 percent of those using ABM for at least

a year attribute a revenue increase of 10 percent or higher to its use.


So how can you begin to employ this relatively new and increasingly effective strategy? The following three steps are a good place to start.


Identify Your Target Account List

Step 1:


Your target account list contains the companies with the most potential to your business. It can include prospects, customers, partners, or a mix of all three.


Market to Your Target Accounts

Step 2:


Once you have your target account list, it’s time to build marketing programs that focus on those accounts and move them through the funnel.


Measure Performance by Account

Step 3:


Don’t rely on secondary metrics like unique visitors and click-through rates. Measure your marketing performance with metrics that are directly tied to business impact.


So what do you think? Are you ready to launch your account-based marketing strategy?

Then check out this Demandbase eBook, entitled The B2B Marketer’s Guide to

Account-Based Marketing.

You can download it here.

https://www.demandbase.com/ebook/b2b-marketers-guide-account-based-marketing/?utm_source=BMA-Slideshare&utm_medium=Slideshare&utm_campaign=BMA-slideshare


All content in this Slideshare presentation was sponsored by Demandbase. To learn more,

please visit www.demandbase.com.

https://www.demandbase.com