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FSAP "Hikaye Anlatımı ve İçerik" çalışmasını sizler için yeniden düzenledi. tadını çıkarın! / FSAP, redesigned its "Storytelling and Content" case for you. Enjoy It!
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Transmedia Storytelling Tips
Truth is perfect
Story AudienceContent
Transmedia Storytelling
When you reach the perfect reality, you’ll see that the audiences share your story, Because they know that actual facts can be repeatable. Conclusion: “if i were you” & internalization & interactivity For a strong relation with your target audience you need to make them feel instinctively. Interconnections which will be formed by experiences and real benefits that you provide are necessary !what we say in brief is: !
In the new communication era, there are so many different ways to communicate with audiences.
Is this an opportunity? !!
it depends on context, content and strategy
PLEASE SAY YES
You can imagine a product as story and/or a story as product. We have to choose the right strategy and it
depends on the context.
Transmedia Storytelling
communıcatıon?audio
videoradio
tv
internetcinema
text
mobile
bookpicture
pics from http://www.national-college.edu http://www.choralnet.org/
“media” screens where mass find what
they want
online . printed . digital . mobile . traditional . social
“media” mediums which
transmit the message to mass
pics from http://taniannette.blogspot.com.tr/
Transmedia Storytelling
multimedia . crossmedia , transmedia , 360media . allmedia
SO IN THIS NEW !!
PLAN AND CONTENT
“Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience” - H. Jenkins
COMMUNICATION ERA WORLD YOU NEED
“Transmedia storytelling uses multiple media platforms tell a narrative across time. Each media piece—whether it’s a comic, novels, video games, mobile apps, or a film—functions as a standalone story experience—complete and satisfying. Like a giant puzzle, each piece also contributes to a larger narrative.” Pamela Rutledge
Transmedia Storytelling
ask your questıons
for a good plan and storypic from http://www.karicosolutions.com
Transmedia Storytelling
Content tells your story through a plan which is created according to the context.
tell your story wıth…
rıght content ın rıght context
Content is messages and information packages in a diverse range of formats which makes you communicate with your target/audiences.
pic from http://www.agencypost.com
Transmedia Storytelling
analyse the purpose
SALES
MARKETING
AWARENESS
LOYALTY
PR
WHOM
pic from http://www.rgbstock.com/
solutıon : content marketıng
Transmedia Storytelling
targetsourceproductstory
pic from http://2.bp.blogspot.com
provıdıng ıntellıgently content ıs A benefıt and
never endS
Transmedia Storytelling
PRODUCT STORY
SOURCE
CONTENT
BIG STORY
TARGET
pic from http://media.au.timeout.com
plan
Transmedia Storytelling
pic from http://www.exacttarget.com
Hopeful, reminiscent, encouraging and impressive contents
LOVE continUous, familiar, inspirational, spreadable and intriguing stories.
Transmedia Storytelling
pic from http://static.planetminecraft.com
Transmedia Storytelling
pic from http://static.planetminecraft.com
Open Happiness
Mc & King Battleredbull medıa house
bono red motorola
bın
g d
ecode
jay-
z
Transmedia Storytelling
