Storytelling

In Content Marke t ing

A w ay t o i n c r e a s e t h e v a l u e o f y o u r

p r o d u c t

Why do storytelling?

1

Stories increase the value

of your product, and it

shows why your customers

should pay a bit more for

your product.

You can buy wine in various

price ranges, but in

reality, wine is old grape

juce with a story.

“-Danie l Burste inD i r e c t o r o f e d i t o r i a l c on t en t a t

MECLABS i n s t i t u t e

How to benefit from storytelling?

2

Look at the base level

• Two reasons why people buy products:

1. You help them overcome something.

2. You assist them to achieve a goal or dream.

• Create content with that in mind – helping them overcome a

hardship or fulfill a dream.

Example: Convervtibles

3

If you are selling convertibles,

your audience most likely dreams

of driving to the beach in

beautiful weather.

Give them:

1. A playlist with great tunes for driving to the beach

2. A map that shows the best gas stations on the way

3. A guide to the best beaches in the area

Do you get the idea?

Marketers struggle when they

think of content as a way to

promote products. Think of

content as a knowledge-sharing

platform instead.

“-Danie l Burste inD i r e c t o r o f e d i t o r i a l c on t en t a t

MECLABS i n s t i t u t e

Click here to read more

awesome examples of

storytelling

Or read the full interview with Daniel Burstein

Click here to read the full

blog post!

Click here to read the full

Blog Post with Daniel Burstein