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10 Tips for Effective B2B Story Tellin

10 Storytelling Tips for B2B Content Marketers

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Page 1: 10 Storytelling Tips for B2B Content Marketers

10 Tips for Effective

B2B Story Telling

Page 2: 10 Storytelling Tips for B2B Content Marketers

We already know story telling worksin the world of retail content

marketing

Page 3: 10 Storytelling Tips for B2B Content Marketers

But story telling can also be a vital tool in B2B marketing

How do you create stories That work when marketing

To B2B Customers?

The Problem…

Let’s take a look…

Page 4: 10 Storytelling Tips for B2B Content Marketers

Be Well WrittenTip #1

Page 5: 10 Storytelling Tips for B2B Content Marketers

Be Well WrittenTip #1

• Make every sentence and every word count

Page 6: 10 Storytelling Tips for B2B Content Marketers

Be Well WrittenTip #1

• Make every sentence and every word count

• Use language that is the right level for your prospects

Page 7: 10 Storytelling Tips for B2B Content Marketers

Be Well WrittenTip #1

• Make every sentence and every word count

• Use language that is the right level for your prospects

• Don’t let them dismiss what you are saying because of a few

silly grammatical errors

Page 8: 10 Storytelling Tips for B2B Content Marketers

Keep The Reader Enthralled

Tip #2

Page 9: 10 Storytelling Tips for B2B Content Marketers

Keep The Reader Enthralled

Tip #2

• Every sentence should be built with the aim of making the

prospect read the next sentence

Page 10: 10 Storytelling Tips for B2B Content Marketers

Keep The Reader Enthralled

Tip #2

• Every sentence should be built with the aim of making the

prospect read the next sentence• Don’t give it all away at the

start… keep them wanting more

Page 11: 10 Storytelling Tips for B2B Content Marketers

Capture Their ImaginationTip #3

Page 12: 10 Storytelling Tips for B2B Content Marketers

Capture Their ImaginationTip #3

When you know who your customers are you can reach

them on an emotional, as well as an intellectual level

Page 13: 10 Storytelling Tips for B2B Content Marketers

Make Them ThinkTip #4

Page 14: 10 Storytelling Tips for B2B Content Marketers

Make Them ThinkTip #4

• When people have to think they become more engaged and

interested in what you say

Page 15: 10 Storytelling Tips for B2B Content Marketers

Make Them ThinkTip #4

• When people have to think they become more engaged and

interested in what you say• You can also cause them to

take ownership of an idea

Page 16: 10 Storytelling Tips for B2B Content Marketers

Teach Them SomethingTip #5

Page 17: 10 Storytelling Tips for B2B Content Marketers

Teach Them SomethingTip #5

People love to learn something new… and they will consider you

an expert if you are the one teaching it!

Page 18: 10 Storytelling Tips for B2B Content Marketers

Contain The TruthTip #6

Page 19: 10 Storytelling Tips for B2B Content Marketers

Contain The TruthTip #6

People are buying a real product or service – so make sure you

aren’t dealing in fantasy but real truths

Page 20: 10 Storytelling Tips for B2B Content Marketers

Build ConfidenceTip #7

Page 21: 10 Storytelling Tips for B2B Content Marketers

Build ConfidenceTip #7

Your stories are a chance to build the credibility and authority of

your brand – use it!

Page 22: 10 Storytelling Tips for B2B Content Marketers

Don’t Leave DoubtsTip #8

Page 23: 10 Storytelling Tips for B2B Content Marketers

Don’t Leave DoubtsTip #8

• Nagging doubts or a sense of something lacking leads to lost

sales

Page 24: 10 Storytelling Tips for B2B Content Marketers

Don’t Leave DoubtsTip #8

• Nagging doubts or a sense of something lacking leads to lost

sales• The only real way to find out if

this is the case is to test it on other people

Page 25: 10 Storytelling Tips for B2B Content Marketers

Make It ShareableTip #9

Get a load of this!

Page 26: 10 Storytelling Tips for B2B Content Marketers

Make It ShareableTip #9

Let others spread the word – make sure the content and stories you create are easily

shareable via Facebook, Twitter & Email etc.

Page 27: 10 Storytelling Tips for B2B Content Marketers

Leave Them Wanting MoreTip #10

They thought he was crazy building his website like this…

They were stunned when they saw why.

(Find out what he did in our next B2B Slideshare!)

Page 28: 10 Storytelling Tips for B2B Content Marketers

Now put the magicinto action!