E-commerceIn Belgium

What to expect?

E-commerce in Belgium

Global Market

The Love for M

About SafeShops.be

E-commerce in Belgium.

E-commerce in Belgium

Turnover1.8 billion euros

E-commerce in Belgium

7.000

webshops

100 new

webshops every month

Growth

Source: Ogone

E-commerce in Belgium.

E-commerce in Belgium

Average E-commerce growth (volume)

Source: Ogone/Emota

25% 17%

E-commerce in Belgium.

E-commerce in Belgium

Average spend per e-shoper

per month

150€

Source: Ogone

E-commerce in Belgium.

E-commerce in Belgium

12 3

Top 3 E-commerce Sectors

Source: Ogone

E-commerce in Belgium.

E-commerce in Belgium

01/09/2012 17/10/2012 02/12/2012 17/01/2013 04/03/2013 19/04/2013 04/06/2013 20/07/2013 04/09/2013 20/10/2013 05/12/201340000

50000

60000

70000

80000

90000Christmas

Shopping 2012

Early

bookings

Bookings

Summer sales

Back to

school

Christmas

Shopping 2013

Source: Ogone

Shopping Periods

E-commerce in Belgium.

E-commerce in Belgium

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY0

10000

20000

30000

40000

50000

60000

70000

80000

Shopping Time

NIGHTEVENINGAFTERNOONNOONMORNING

Source: Ogone

E-commerce in Belgium.

E-commerce in Belgium

3Source: Ogone

62 %

23%

13%

2%

0,05%

E-commerce in Belgium.

E-commerce in Belgium

2010

2011

2012

2013

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

48.7%

38.5%

34.0%

31.5%

24.3%

27.1%

25.6%

26.0%

11.6%

15.1%

21.2%

23.7%

10.7%

10.8%

10.0%

9.3%

Payment Methods

VISAMastercardBancontactBank-Branded Pay ButtonsAmerican ExpressMaestroPayPalOtherDinersBank transferDiners Club

Source: Ogone

E-commerce in Belgium.

Global Market

Global Market

% Volume E-Commerce

60% 17%

UK

France

GermanyBenelux

E-commerce in Belgium.

Global Market

WHICH IS YOUR MARKET? BORDERS?

My site can be accessed from anywhere in the world...

…24 hours a day…I accept international credit cards...

English is the international language...

SO…

E-commerce in Belgium.

Global Market

10%

4% 2%Source: Ogone

+25% of the BE E-commerce volume

comes from foreign customers

E-commerce in Belgium.

E-commerce in Belgium.

Global Market

1%

4% %

25% of the BE consumers currently

shops online across borders

11% of the EU consumers currently

shops online across borders

Global Market

1%

4% %

Top 3 Barriers for consumers to buy across countries

1. Long delivery times

2. No delivery (also need for easy return & track& trace)

3. Uncertainty of rights

E-commerce in Belgium.

Global Market

1%

4% %

Barriers for retailers to sell across countries

• Legal/tax and payment issues

• Fraud

• Delivery cost (cross border distribution costs are twice as high as domestic ones)

25% of Retailers sell across

the country.

E-commerce in Belgium.

Global Market

Cultural differences

E-commerce in Belgium.

The love for M

The love for M

M-Commerce, the future

of BE will have 4G coverage by the end of 2014

The Price of an advanced Smartphone has fallen to

100% 200€

Of Belgians bought goods or services online in 2013

57%

Source: Gartner/Google BE

E-commerce in Belgium.

Source: Google BE

The love for M

By the end of 2014 in BE…

85%Of the population will

be online

60%Will have an smartphone

50%Will have a tablet

Source: Gartner/Google BE

E-commerce in Belgium.

Zero moment of truth

Are you ready for the future?

They are…

In demand

Pinktree.com

E-commerce in Belgium.

About SafeShops.be

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E-commerce in Belgium.