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Hippeschoentjes - IgnitionOne Lunch & Learn

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Best practices to improve your e-commerce website. KATHLEEN CLAES

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Page 1: Hippeschoentjes - IgnitionOne Lunch & Learn
Page 2: Hippeschoentjes - IgnitionOne Lunch & Learn

• Start e-commerce in trendy and durable children shoes in 2010 • 2011 : small shop in living room

• 2012 : real small shop

• 2013 : warehouse /shop (250m2) in ‘Aarschot`

• 2014: turnover: 60% WEBSHOP 40% WINKEL

ABOUT US

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1. Make your website easy to navigate

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2. Use beautiful photography

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3. Merchandise your products

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4. Deliver customer service

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5. Optimize Your Website for Search Engines (SEO)

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6. Use Pay Per Click Advertising (Adwords) 7. Use Social Media (Facebook, Pinterest,...)

8. Using E-mail Marketing

Page 9: Hippeschoentjes - IgnitionOne Lunch & Learn

1. Make your website easy to navigate 2 Use beautiful photography3. Merchandize Your Products and Services 4. Deliver customer service (5% client reduction)5. Optimize Your Website for Search Engines (SEO)6. Use Pay Per Click Advertising (Adwords) 7. Use Social Media (Facebook, Pinterest,...)8. Using E-mail Marketing

8 best practises to improve your e-commerce

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