PX Social Mastering Your Social Domain

MASTER YOUR SOCIAL DOMAINTHE REAL ESTATE AGENT’S GUIDE TO UNCOVERING NEW

BUSINESS ON FACEBOOK, TWITTER AND LINKEDIN

https://px.guaranteedrate.com

INTRO 1

FINESSING YOUR WAY ON FACEBOOK 4

TAKING ON THE TWITTERVERSE 8

LEVERAGING LINKEDIN 11

CONCLUSION 13

CONTENTS

With 94 percent of home buyers starting their

search online, agents who are actively engaging

with potential customers through social media are

at a huge competitive advantage over those

who don’t.

Today, 88 percent of home buyers search for real

estate agents online. So how can you make sure

home buyers find YOU?

That’s exactly what you’ll learn in Master Your

Social Domain. With this eBook, we’re giving you

the tools you’ll need to build your social media

presence and gain customers by learning skills

such as:

• Owning your market through Facebook

• Becoming the expert voice on Twitter

• Unearthing new customers through LinkedIn

LONG GONE ARE THE DAYS OF REAL ESTATE AGENTS RELYING ON BILLBOARDS AND NEWSPAPER ADS TO DRIVE THEIR BUSINESS.

MASTER YOUR SOCIAL DOMAIN 1

If you want to learn more about marketing your real estate business through social media, get regular

tips and tricks by following the PX Social Team on Facebook, Twitter, Google Plus, Pinterest, and YouTube.

Enjoy!

The PX Social Team

| HELPING YOU GROW YOUR BUSINESS

https://twitter.com/partnerxchange

https://plus.google.com/104475552664918950189/posts

http://www.pinterest.com/partnerxchange

http://www.youtube.com/guaranteedrateInc

https://www.facebook.com/partnerxchange

of all home buyers start their search online

of agents and brokers are using social media for business purposes

of buyers found the home they

purchased online

Consumers are starting with GOOGLE

to search for their home - Google allows

them to type in EXACTLY WHAT THEY

ARE LOOKING FOR.

94% 84% 32%


218M+ total active users on TWITTER

665M+ active daily users on FACEBOOK

200M+ monthly active users on LINKEDIN

The average American spends roughly

O N L I N E

23 HOURS per week

DID YOU KNOW?


FINESSING YOUR WAY ON FACEBOOK



FINESSING YOUR WAY ON FACEBOOK

With more than a billion members, it’s a certainty that real estate customers are on Facebook; it’s more important than ever real estate agents develop a business presence on Facebook. The great news? Your business page set-up is easy and free. Here’s how to get the most out of this popular social media site and stand out to your potential clients:

KEEP IT STRICTLY BUSINESS

Whether or not you already use Facebook, you may be wondering why a business page is necessary. As a Realtor, here are five reasons why it’s vital that you establish a business page that is separate from your personal Facebook profile:

1. You’ll get to know your customer better. Through a business page, you’ll get access to FacebookInsights. This will give you information on your target audience – what they like and don’t like, whenthey are online, etc. – to help you reach them more effectively.

2. You can better interact with your customer. Business pages allow you to post more engaging andrelevant content like: contests, apps, special offers and video instruction.

3. Your business will not be as impacted by your personal posts and info. So, you’re a cat lady and youdon’t care who knows it? Well, that big-spending potential client of yours might have an irrationalhatred of cats and if you litter your personal profile with cute cat pictures, you might chase yourpotential buyer off to another agent. With a separate business page, your personal likes and dislikeswon’t get in the way of making a deal.

4. Your fan base will be unlimited. You’re limited to only 5,000 friends on a personal Facebook profile.With a business page, you can grow a much larger audience with more potential clients – so why limityourself?

5. It’s against the rules. Facebook simply doesn’t allow you to run your business through your personalFacebook profile. If you’re caught marketing your business through your personal profile, Facebookcan delete your account.

Once you get your Facebook business page up and running, it’s important you know how to keep it separate from your personal Facebook profile. Confused? No need to be! We’ve created this short video explaining how to toggle between your personal profile and your business page!

PLAY VIDEO

PRO TIP: Not sure how to share and like content on Facebook?

We can make you a sharing expert.


https://px.guaranteedrate.com/video/118


SPREAD THE WORD

The first step is to get fans to “like” your page. Notifying existing clients about your business page, adding your Facebook URL to your email signature and simply being active on Facebook are just a few ways to make fans aware of your new business page. Once someone likes your business page on Facebook, your posts will appear on their newsfeed whenever they log in. Without fans, your posts won’t get noticed and you’ll be missing out on tons of leads! But, what should you do once they get there? Get them engaged! Here are a few ideas to get you started:

The more your fans stay engaged with your business page, the more their other friends will see your content and the more chances you’ll have at reaching new clients!


1. Ask questions: Ask questions about your fans, about their housing preferences, about recent events, or just about how their day is going.

2. Post pictures: Get creative! Post pictures of houses you’re selling, a client becoming a homeowner for the first time, or maybe a fun pic of you with your family/friends to reveal your personality a bit!

3. Answer back: Once you get people talking on your business page make sure you respond back. Social media is about being – you guessed it – social! Responding to comments left on your business page will help fans feel personally connected to you.

4. Post a list: A list is a great way to connect with your fans – they’re quick to read, can be very informative and are often great conversation starters. For example, “The Top 3 Ways to add Curb Appeal to Your House!” or “5 Reasons Why You Should Buy a Home in Your 20’s!”

VISIT PAGE

PRO TIP: Want to build better engagement to get your Facebook page rolling?

Try this:

• Tell your customers more about you – areas of expertise, contact info, etc. –

in the “Basic Info” section

• Post new content consistently, such as two or three times per day, but not all

at one time

• Check out more tips from PX Social on our Youtube page




http://www.youtube.com/guaranteedrateinc

GIVE THEM WHAT THEY WANT

At this point, you should be revved up and ready to start posting. But, you might be thinking, what type of content will attract the clients that I want?

Think about who your ideal client is and the type of information they would want. Do you want clients from a specific neighborhood? Post information about local neighborhood events. Do you want clients who are looking for a certain type of home? Post pictures of similar properties around the country for inspiration!

Always keep in mind what your ideal client would find relevant, and of course, don’t be afraid to experiment. Try using different types of media (video, pictures and articles) and posting at different times of the day to reach as much of your audience as possible.


RELEVANT CONTENT



TAKING ON THE TWITTERVERSE


TAKING ON THE TWITTERVERSE Everyday, millions of people use Twitter to discover, share ideas and reach out to businesses. As a real estate agent, if you don’t utilize Twitter, you’re missing out on reaching tons of potential clients.

STARTING OUT

Like Facebook, Twitter is free to set up. Unlike Facebook, it’s a whole lot simpler to get started. Follow the simple instructions on Twitter’s website to get your business account up and running in no time. Stuck? No worries, here’s a Twitter walkthrough to help you navigate the site. TWEET, TWIT, WHAT?

While setting up may have been easy, understanding Twitter’s lingo may not be. Since you’re only allowed 140 characters per message, a new vernacular has been created to help users and businesses get their message out in a condensed form. Here are some basic Twitter terms you should familiarize yourself with:

1. Hashtag: You’re probably seeing a lot of “#” symbols in front of everything. This is called a hashtag. Putting a hashtag in your tweet helps your message reach more people and also categorizes your tweets. For example, if you use “#Realtor”, anyone else who searches for that hashtag can see your tweet, helping you reach more clients. (ex: “I learned a lot about #socialmedia for #Realtors in this new eBook!”)

2. Tagging: This references all the “@” symbols you see in tweets. This is how you “tag” another Twitter account in your message. But make sure you correctly spell the account name or it won’t work! (ex: Thank you @socialradiolive for the wonderful #socialmedia information!)

3. Re-tweet: Re-tweeting, or “RT” as it sometimes appears, means exactly what it sounds like - you are re-sending a tweet that someone else sent out. Put RT in front of that person’s account name to give them credit for the original tweet! (ex: RT @PartnerXchange Thanks for the video it was very helpful.)


PLAY VIDEO

PRO TIP: Want to save time? Sync your Facebook and Twitter

accounts to reach twice the audience in half the time!

PLAY VIDEO

PRO TIP: Check out these Twitter shortcuts to implement in your

daily tweeting to help save you loads of time and energy!



https://support.twitter.com/articles/215585



GET TWEETING

So you’re set up and are fluent in Twitter lingo. Now, the next thing to figure out is – what should you tweet? Similar to Facebook, you should think about your ideal client – what would they find interesting? Twitter is a platform that allows you to shine and show off. Educating your followers on the most recent real estate market happenings or how-to tips for selling or buying homes is a great start. This will help to make you a trusted source for real estate tips – over time this will equate to more fans. Don’t forget to promote your business. Tweet out information about open houses you’re hosting or a picture of a happy client with keys to their new house you just helped them get. #FOLLOWME

Let’s recap. You’ve got your business account up, you understand the Twitter terminology and are psyched to start tweeting. Now, we just need to get people listening to you. Here are some quick tips on growing your following fast:

1. Follow: Wait, the key to getting followers is to follow? Yes! Start following other Twitter accounts you find interesting. Not only will they provide you with great content you can re-tweet, but they’ll also connect you with other people who are interested in the same things (for example, buying a home).

2. Re-tweet: People love it when you share their information because it helps them spread their message. So if they see you doing it, they’ll most likely follow you back and do the same in return.

3. Hashtags: Using relevant hashtags in your tweets help you reach people who aren’t already your followers. Try hashtags like #realestate #homeowner or even #yourcity to reach clients who are looking for the information you can provide.


PLAY VIDEO

PRO TIP: Learn how to grab the most attention with each of

your tweets in our short, informational video.

VISIT PAGE

PRO TIP: Not sure who to follow? We’ve put together a great list

of real estate Twitter accounts you SHOULD follow for great content.



https://partnerxchange.wordpress.com/2014/09/16/10-real-estate-twitter-accounts-you-should-be-following

LEVERAGING LINKEDIN


LEVERAGING LINKEDIN Last, but certainly not least, every real estate agent should make sure they have a strong presence on LinkedIn. With millions of business professionals utilizing this social networking site, it is a vital tool that will help you sell more real estate. LINK UP Once your LinkedIn account is setup, your first step will be to connect with others - the idea is to cast a wide net, the more people you connect with, the better your chance of connecting with potential clients. Once you start connecting with people, you should start asking around for recommendations. Recommendations about you and your business will help persuade potential clients to use you when buying or selling their home. A good way to start getting recommendations without asking, is to leave recommendations for others on their profile. After they receive them, LinkedIn will ask them if they would like to write a recommendation in return. Hopefully they will return the favor. BECOME SEARCHABLE LinkedIn isn’t used just for people looking for new jobs. Most recently, it’s been a tool for people to find professionals and businesses. So, how do you make sure that your LinkedIn profile shows up when someone is searching for a Realtor? It’s easy. You simply need to optimize your profile with specific keywords your ideal client would be searching. Thinking back to the previous sections of this eBook where we asked you to figure out who your ideal client is, decide what keywords that person would use when searching for a Realtor. For example, if your ideal client is someone who is looking for homes in San Diego, they would most likely search for “San Diego Realtors.” If your client is looking to buy a second home with an ocean view, they might search for “beachfront properties.” So, to help your profile come up in their search, you need to use the same keywords, such as: Jane Doe, San Diego-based realtor specializing in finding affordable beachfront properties.


PLAY VIDEO

PRO TIP: Want a quicker way to increase your reputation on

LinkedIn? Try encouraging more endorsements on your page.





BE A GROUPIE

Now that your LinkedIn profile is looking super, it’s time to spread the word about you, your business and

your knowledge of all things real estate, and the best way to do that is to join groups.

Groups are a great way to engage and reach a targeted audience on LinkedIn. To get yourself started,

follow these three quick tips:

1. Search for groups that will help you reach your target audience: buyers, sellers, or referrals. Look for

groups that align with your niche market, whether it’s a location or a type of house. If you can’t find a

group you think your target audience would like, create one.

2. Post discussions frequently with headlines that will draw engagement from potential leads. Show off

your knowledge and post discussions that will get potential clients talking with you.

3. Look for discussions and questions that you can answer. Potential clients might be looking for help

about a real estate problem and you might have the answer they’re looking for. Your free advice is an

opportunity for engagement and a new client.





Successful social media management is simply about engaging with others by providing great content

as well as sharing others’ content. Reciprocate and say thank you to those who help you establish your

social media presence. Do this, along with following the tips in this eBook, and you will see the long-term

benefits of a bigger audience, more leads and new clients.

For more tips and tools about how you can use social media to build your real estate business, don’t

forget to check out PX Social on Facebook, Twitter, Google Plus, Pinterest, and YouTube or email us at:

[email protected]. Keep a look out for more eBooks that delve deeper into tips for these and

other social media sites.

Good luck and have fun!

Be sure to check us out online:


YOU’RE ON YOUR WAY TO BECOMING A SOCIAL MEDIA SUPERSTAR!

youtube.com/GuaranteedRateInc

facebook.com/PartnerXchange

pinterest.com/PartnerXchange

twitter.com/PartnerXchange

Seach for Partner Xchange on Google+














http://www.youtube.com/user/guaranteedrateinc



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PX Social Mastering Your Social Domain