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Social Media Tricks &Tools WVDO Conference 2012

Mastering Efficiency: Social Media Tools and Tricks

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There are so many social media tools out there, how do you select the right tool for the right job? We highlight some of our favorite tools to master efficiency with your social media communications marketing strategy.

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Page 1: Mastering Efficiency: Social Media Tools and Tricks

Social Media Tricks &Tools

WVDO Conference 2012

Page 2: Mastering Efficiency: Social Media Tools and Tricks

Noland Hoshino Co-Founder

[B]Cause Media

Zan McColloch-Lussier DJ & Strategist

Mixtape Communications

Ash Shepherd Senior Project Strategist

NPower Northwest

Page 3: Mastering Efficiency: Social Media Tools and Tricks

• Goals Foundation

• Strategies & Tactics

• Tools

• Next Steps

Page 4: Mastering Efficiency: Social Media Tools and Tricks

Lightning Round + Brain Storm

=

Page 5: Mastering Efficiency: Social Media Tools and Tricks

Using process to keep you on track

Page 6: Mastering Efficiency: Social Media Tools and Tricks

Goal

Strategy

Tactics Tools

Metrics

Page 7: Mastering Efficiency: Social Media Tools and Tricks

Goal

Strategy

Tactics Tools

Metrics

Page 8: Mastering Efficiency: Social Media Tools and Tricks

Goal

Strategy

Tactics Tools

Metrics

Page 9: Mastering Efficiency: Social Media Tools and Tricks

Goal

Strategy

Tactics Tools

Metrics

Page 10: Mastering Efficiency: Social Media Tools and Tricks

Tools can only help you do something...

Must know the “something” first

Strategy keeps you focused on the mission

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What Are Your Objectives?

Specific

S Measurable

M Achievable

A Related

R Time-based

T

Page 12: Mastering Efficiency: Social Media Tools and Tricks

___________ ________________ by ________________ before ______________ (Action Verb) (Specific Item) (Measurement) (Time-Specific)

Example

Increase website visits from social channels by 25% before September 2012

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Best practices & tools for efficiency

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Using the tools wisely to find impact and efficiency

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The greatest thing since the fax machine

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Can Not Contain

• Price or purchase information

• Contact information

• References to user interface elements (Like or Share)

• Calls to action (definitely some wiggle room here)

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Facebook.com/survival

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Add Significant Dates to tell your story

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Using the tools wisely to find impact and efficiency

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Rescue a dog

Saves lives

Page 35: Mastering Efficiency: Social Media Tools and Tricks

Rescue a dog

Saves lives

Page 36: Mastering Efficiency: Social Media Tools and Tricks

Rescue a dog

Saves lives

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5 Rules to Rule

Rule #1 – Post interesting images

Rule #2 – Post consistently

Rule #3 – Post often

Rule #4 – Get the community involved

Rule #5 – Have a theme

Page 38: Mastering Efficiency: Social Media Tools and Tricks

Pinterest Tactic #1:

Use graphic with a quote,

saying or inspirational

message

pinterest.com/nolandhoshino/pinterest-strategies/

Page 39: Mastering Efficiency: Social Media Tools and Tricks

Pinterest Tactic #3:

Use an infographic

that contains useful

information & interesting

facts

pinterest.com/nolandhoshino/pinterest-strategies/

Page 40: Mastering Efficiency: Social Media Tools and Tricks

Pinterest Tactic #15:

‘Call to action’ graphics that fit with your logo & brand

pinterest.com/nolandhoshino/pinterest-strategies/

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Pinterest

Tactic #16:

A list of your steps or

instructions

pinterest.com/nolandhoshino/pinterest-strategies/

Page 42: Mastering Efficiency: Social Media Tools and Tricks

Pinterest

Tactic #17:

Compelling words +

compelling images = Effective Message

pinterest.com/nolandhoshino/pinterest-strategies/

Page 43: Mastering Efficiency: Social Media Tools and Tricks

pinterest.com/nolandhoshino/pinterest-strategies/

Pinterest Tactic #20

Build a community around a cause

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What are my (P)Interests?

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What do I like?

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Instagr.am themed boards

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• Why: Broad look vs individual pictures

• Who should use: Marketing/Communications team

• Similar: Pinterest Pinstagram.co

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Friendsheet.com

• Why: Broad look vs individual pictures

• Who should use: Marketing/Communications team

• Similar: Pinterest

Page 50: Mastering Efficiency: Social Media Tools and Tricks

Instadashapp.com

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Picscatter.com

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Tagxedo.com

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http://pinterest.com/nolandhoshino/nonprofits-on-pinterest/

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Tools to get you ready for social media

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/

• Why: Keep you focused & strategic, save time

• Who should use: Communication Dir, share w/ staff

• Similar: Kivi Leroux Miller

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• Why: Organize & find everything.

• Who should use: People who write your stories.

• Similar: Cloud based file sharing, like Google Docs

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• Why: Quick snippets & stories from your co-workers

• Who should use: Orgs with program staff in the field

• Similar: Email, but that’s cumbersome

Page 59: Mastering Efficiency: Social Media Tools and Tricks

• Why: Know what you can expect & use to set benchmarks

• Who should use: Dev & Comms staff, all size shops

• Similar: Other industries

Free Benchmark Reports

• Blackbaud Index of Online Giving

• OnlineGivingStudy.org from Network for Good

• eNonprofit Benchmarks Study by M + R Strategic Services & NTEN

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Tools for making social media easier

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• Why: Images tell great stories

• Who should use: Anyone, very simple

• Similar: Free alternative to Photoshop

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• Why: Create a social story from your event, conference or issue

• Who should use: Great to summarize or give second bump to story

• Similar: Blog post

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• Why: Create interactive picture

• Uses: Overlay 1 image w/ links to related vids, blogs, pics or audio

• Similar: ?

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Tools to see what’s working

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• Why: Stats on Twitter & Facebook

• Uses: Quick overview of health of networks

• Similar: AmEx Buzz,

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// /• Why: Learn from

competitors

• Uses: See how your Page compares & get ideas to increase engagement

• Similar:

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• Strategies driven by need to accomplish a goal

• Should be fun but focused on a results

• Learn as you go, not a finish line

• Do a few things well, not lots of things poorly

Page 68: Mastering Efficiency: Social Media Tools and Tricks

• Resource guide for tons of goodies

• Ask your peers

• Connect with us

• #NPtech Social Media Resource http://bit.ly/WVDOnptech

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Let’s Roll

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Noland Hoshino [email protected]

360.607.4462

Twitter @NolandHoshino

Zan McColloch-Lussier [email protected]

206.552.8462

Twitter @Zanarama

Ash Shepherd [email protected]

971.285.1949

Twitter @Nptech_Ash