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04 02 01 $ $$ $$$ $$$$ 05 10 09 08 03 07 06 Learn more at www.hyperactivate.com SOCIAL MEDIA “If you don’t know where you’re going, any road will get you there.” - Lewis Carroll $

10 Steps to Mastering Social Media

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Marc Fischman, CEO and Co-Founder of Hyperactivate, a Y&R Sparkplug company, lays out the 10 steps clients need to take to master social media. For more information visit www.hyperactivate.com

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Page 1: 10 Steps to Mastering Social Media

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Learn more at www.hyperactivate.com

SOCIAL MEDIA

“If you don’t know where you’re going, any road will get you there.” - Lewis Carroll

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Page 2: 10 Steps to Mastering Social Media

Learn more at www.hyperactivate.com

WHY?

WITH?

Actively tell your brand's story

Publishing platform

YOU GET? Likes, comments, shares, retweets, etc.

publish02WHY?

WITH?Learn social realities about your brand

Listening platform

YOU GET?

OUTCOME?

Information about the market, your company & your competition

Input to publishing, insight for advertising,promotions, PR, understand messaging

listen01

WHY?

WITH?

Take engagement to scale

Owned/paid channels and community building promotions

YOU GET?

OUTCOME?

Ampli�cation/reach

A valuable owned media channel for future engagement & promotions

build communities04WHY?

WITH?

Participation with active fans andfollowers is mandated

Follows, likes, retweets, replies, comments, and emails

YOU GET?

OUTCOME?Your brand's story told

A guided conversation around your brand

engage03

WHY?

WITH?

Evaluate earned media to understand what's working

Hyperactivate ARM (Advocate Relationship Management)

YOU GET?

OUTCOME?

Benchmarks and identi�cation of brand advocates

Understand the e�ectiveness of your e�orts

measure engagement06WHY?

WITH?

Keep the community active and interested, address customer service, integrate brand messaging

Combination of listening & engagement platforms

YOU GET?OUTCOME?

Earned media & participation

An infrastructure for future social media promotions

manage communitIES05

WHY?

WITH?

Community participation spreads your story

Hyperactivate promotions

YOU GET?

OUTCOME?

Earned media at scale & brand advocate identi�cation

Brand advocate validation & conversions

Run promotions08WHY?

WITH?More e�cient means to amplify

Hyperactivate ARM (Advocate Relationship Management)

YOU GET?OUTCOME?

Participation from those who matter most

Highly valuable relationships to ignitepromotions

manage advocates07

WHY?

WITH?

Measure ROI

Hyperactivate AMP (Activation Management Platform)

YOU GET?

OUTCOME?

Budget growth and justi�ed social investment

Highly e�ective 1:1 marketing

track conversions10WHY?

WITH?

E�ciency & synergy

Sales, customer service, marketing, legal, business operations and systems

YOU GET?

OUTCOME?

Seamless work�ow

Brand loyalty and contribution to brand goals

integrate business09

OUTCOME? Learning what works to get earned impressions

SOCIAL MEDIA

“If you don’t know where you’re going, any road will get you there.” - Lewis Carroll