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Mastering Social Media Is That a Good Thing? April 19-20, 2011 Leadership Wisconsin Conference Dennis Deery

2011 Leadership Wisconsin Conference - Mastering Social Media

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A look at some advanced social media tools, how to apply them, and what social media is doing to organizations that rely on social capital.

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Page 1: 2011 Leadership Wisconsin Conference - Mastering Social Media

Mastering Social Media

Is That a Good Thing?

April 19-20, 2011Leadership Wisconsin Conference

Dennis Deery

Page 2: 2011 Leadership Wisconsin Conference - Mastering Social Media
Page 3: 2011 Leadership Wisconsin Conference - Mastering Social Media
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100,000,000

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Photo courtesy of http://www.flickr.com/photos/dailyinvention/497294952/sizes/l/

200,000,000,000

Page 6: 2011 Leadership Wisconsin Conference - Mastering Social Media

“The Internet-connected population watches roughly a trillion hours of TV

a year. That's about five times the size of the annual U.S. consumption. One per cent of that is 100 Wikipedia

projects per year worth of participation.”

-Clay Shirky

Page 7: 2011 Leadership Wisconsin Conference - Mastering Social Media
Page 8: 2011 Leadership Wisconsin Conference - Mastering Social Media

World Populations• China – 1.3 billion• India – 1.2 billion• USA – 300 million• Indonesia – 237 million• Brazil – 190 million• Pakistan – 176 million

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World Populations• China – 1.3 billion• India – 1.2 billion• Facebook – 500 million• USA – 300 million• Indonesia – 237 million• Brazil – 190 million• Pakistan – 176 million

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Certainly You’re Doing Something More

Interesting?

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“testimony”

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Page 17: 2011 Leadership Wisconsin Conference - Mastering Social Media

Photo courtesy of:

http://www.flickr.com/photos/learnscope/

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#

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Become a Trusted Guide

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Managing the Noise

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Location-Based Services

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Video

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Microsites

2 hours to write, 1 hour to publish

2,000 visitors in first 8 hours

Almost 15,000 visitors in 1 month

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Is It Working?

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Community is that place where the person you least want to live

with always lives.And when that person moves away, someone else arises to

take his or her place.

- Parker J. Palmer

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I lived in solitude in the country and noticed how the monotony of a quiet life stimulates the creative mind

 Albert Einstein

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Page 29: 2011 Leadership Wisconsin Conference - Mastering Social Media

I have begun to think of life as a series of ripples widening out from an original center.

Seamus Heaney

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Questions?

irose.com/lw2011