Native Advertising:An overview of Video native advertising, Facebook and Twitter.

Table of Content:

Page Title: Page Numbers:Native Advertising 3Native Video Advertising 17Native Video Advertising Tips 25A Look at Facebook 30Twitter 34Work Cited 39

Native Advertising:Video- Definitions

Pre-Roll Video AdvertisingLimited to 15 to 30 seconds Auto plays before user-selected video

content

Native Video Advertising:Content-based and delivered fully integrated into the natural site

experienceThey are user-initiated and do not have

a limit video length

compiled by author from sharethrough.com

Native Advertising:Video- Important

Characteristics

Native Videos

Are Earned Media Gold Mines

They’re Editorially

Driven

Native Ads Can

Take Many Forms

Compiled by author from adknowledge.com

Native Video: “Push” Video:Format: Click-to-play

(Voluntary View)Pre-roll

(Forces viewers to watch ad)

Length: Typically over 30 seconds

Typically 15 or 30 Seconds

Marketing Goal: You want viewers to take action after the video

Awareness

Cost-Per-View (CPV): $0.20 to $0.25 $0.10 to $0.12Clickthrough Rate: 5% to 8% 0.5% to 1%Earned Media: 36% is typical

Native Advertising:Video- Important

Characteristics

Compiled by author from adknowledge.com

Native Advertising:Video- Facts

29.3% exposed to the pre-roll ads, viewed companies as unfavorably or very unfavorably.

360 billion minutes are spent online by American consumers

24.6 Billion Americans streamed videos

Content Volume

increasingVideo

advertising attention

decreasingcompiled by author from sharethrough.com

Native Advertising:Video- How to Tips

Go Long

Hook ‘Em With Entertainment And Information

Target Mobile

Measure Through Engagement

Dig The Data

Budget Big

Customize To Devices

Nail Down A Good Thumbnail

Limit The Promotions

1:2:

3:4:

6:

7:

8:9:

5:

Complied by author from cyberalert.com

Native Advertising:Using Facebook Native

Video- Preview Long-Form

ContentShare Daily Tips,

Tactics and

Advice

Record Videos on Location

Answer Audience Question

s

Create Brief

Explainer Videos

Create Video Ads

Use the Facebook Video Tab

Compiled By author from socialmediaexaminer.com image from google.com

Native Advertising:Interactions on Twitter-

Sourced from marketingland.com image from google.com

Native Advertising:Video Types Posted on

Twitter-

Sourced from marketingland.com image from google.com

Contact Us for the Full Presentation:

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T: 727 538 4112E: contact@mcusa.co

www.mediacontactusa.com

Work Cited: "7 Ways to Use Facebook Native Video to Better Connect With Your Fans." Social Media

Examiner RSS. 14 July 2015. Web. 16 Sept. 2015. <http://www.socialmediaexaminer.com/facebook-native-video/>.

"Brands Shifting From YouTube To Native Video On Twitter." Marketing Land. 14 Sept. 2015. Web. 16 Sept. 2015. <http://marketingland.com/brands-shifting-from-youtube-to-native-video-on-twitter-142477?utm_source=marketo&utm_medium=email&utm_campaign=newsletter&utm_content=mday&mkt_tok=3RkMMJWWfF9wsRonuq7JZKXonjHpfsX56ukvX6OygYkz2EFye+LIHETpodcMTcRlMr3YDBceEJhqyQJx>.

"Here's Why Native Video Works so Effectively." Adknowledge. 24 Apr. 2015. Web. 16 Sept. 2015. <http://www.adknowledge.com/blog/what-is-native-video-advertising/>.

"Native Advertising - The Official Definition." Native Advertising - The Official Definition. Web. 16 Sept. 2015. <http://www.sharethrough.com/nativeadvertising/>.

"Native Advertising Playbook." IAB.net. Web. 16 Sept. 2015. <http://www.iab.net/media/file/IAB-Native-Advertising-Playbook2.pdf>.

"Native Advertising Outlook 2014 and Beyond." Localmedia.org. Web. 16 Sept. 2015. <https://www.localmedia.org/wp-content/uploads/2014/07/01_830_NativeAdvertisingOutlookfor2014andBeyond_Josey-Compatibility-Mode.pdf>.

"Native Video Advertising: The Next Big Content Marketing Trend." CyberAlert Blog. Web. 16 Sept. 2015. <http://www.cyberalert.com/blog/index.php/native-video-advertising-the-next-big-content-marketing-trend/>.