How Meraki Marketing helped Full Circle

Coaching and Consulting to:

Reduce Ad spend by 64%

Increasing revenues by 69.8%

Increasing PROFITS by 163%

Prof

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lity

- AVG monthly Revenue Year over Year:2015: $23,907

2016: $40,038

AVG monthly Profitability Year over Year:2015: $8,457

2016: $22,217

Mar

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g Sp

ends

- AVG monthly MKTG spend

Year over Year:2015: $3,651

2016: $1,309

* Reduced MKTG spend by 64%, while increasing revenues by 69.8%, thus increasing PROFITS by 163%

KPI

’s

AVG cost to acquire client:2015: $365

2016: $90.41

AVG profit per client:2015: $1,030

2016: $1,535

AVG profit per lead:2015: $303

2016: $851

Overall CONVERSION %:2015: 37.6%

2016: 55.5%

2016 Growth on Retreat

COSTS:Per lead 2015: $10

Per lead 2016: $165

Per acquisition 2015: $51

Per acquisition 2016: $169

REVENUE:Per lead 2015: $177

Per lead 2016: $851

PROFIT:Per acquisition 2015: $81.77

Per lead 2016: $1016

2016 Growth on Practice AppraisalsAveraged 3 leads per month, closing on 1.5 per month

Cost per lead:

2015: $69.90 2016: $31.58

Cost per acquisition:

2015: $229.60 2016: $73.66

Revenue per lead:

2015: $239 2016: $1,190.93

Growth of 33% over 2015

2016 Growth on COACHINGAveraged 9.5 leads per month, closing on 2.5 per month

Cost per lead:

2015: $83.43 2016: $127.30

Cost per acquisition:

2015: $395 2016: $538

Revenue per lead:

2015: $1660 2016: $3,555

Current Growth of $109,000 over 2015

2016 Growth on Chiropractic Assistant COACHING

Averaged 6.5 leads per month, closing on 4.3 per month

Cost per lead:

2016: $8.83

Cost per acquisition:

2016: $31

Revenue per lead:

2016: $651

Current Growth of 178%