Meraki Studios

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    Meraki Studios December 2015

    MerakiStudiosKatie Barnes

    1915 W 24TH, Lawrence,KS 66046

    p. (816)867-5309www.katiejbarnes.com/meraki-

    studios

    mskjbarnes@gmail.com

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    Meraki Studios December 2015

    TABLE OF CONTENTS

    Executive Summary ............................................................................................ 3

    Objectives ........................................................................................................... 3

    Mission Statement .............................................................................................. 4

    Code Of Ethics .................................................................................................... 4

    Business Description ........................................................................................... 5

    Technology ......................................................................................................... 5

    Our Edge ............................................................................................................ 5

    Location And Area Studios .................................................................................. 6

    In Home Recording ............................................................................................. 6

    Custom Design.................................................................................................... 7

    Starting Expenses: Studio A Equiptment (Table 1) ............................................... 9

    Starting Staff (Table 2) ...................................................................................... 10

    Recording Business Projections (Table 3) ........................................................... 11

    Label Artist Business Projections (Table 4) ........................................................ 12

    Combined Business Projection .......................................................................... 12

    Marketing ......................................................................................................... 13

    Promotion ........................................................................................................ 13

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    Meraki Studios December 2015

    EXECUTIVE SUMMARY

    EXECUTIVE SUMMARYMeraki Studios was created to be an avenue of self-expression for musicians and producersalike. Founded by a passionate music lover, Meraki employees will strive to continuously learnthe music business industry and develop the proper skills to make higher quality products sothat every piece of audio that leaves our studio will have Meraki in it. Meraki is a Greek wordthat means to put your heart, soul, creativity, or something of yourself into the work you do.Even the smallest projects will be treated with that mentality. Lawrence, Kansas is a city thatappreciates artistic culture in the same way we do.

    We are a service to established musicians and content creator and a gateway for up andcoming artists. Musicians and other record labels can purchase studio time to record their ownprojects. They can also pay extra to have their projects mixed and mastered by one of ourengineers. Voice over work and some post-production services will also be available. For upand coming artists that our team will choose, we will offer studio time in exchange for a recordcontract giving us rights to the songs and a cut of the sales.

    Good songs come from good equipment. Our studios will only use the best microphones tocapture the purest and most authentic sound. The start of our technical objectives can befound in the Technology section on page 5.

    Bringing the label and the studio together makes the life of a musician easier and gives themthe creative freedom many of them search for.

    OBJECTIVES

    Meraki Studios aims to be an artist focused studio. There are many recording studios andrecord labels that focus solely on sales and audience opinion. When artists make music theyare proud of and when they put a piece of themselves into their music the rest will fall intoplace. It will sell and the audience will listen because its something that will connect the artist

    to the audience on a relatable and personal level.

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    Meraki Studios December 2015

    MISSION STATEMENT

    Meraki is a Greek word that means 1. To do something with soul, creativity, orlove. 2. To put something of yourself into what you're doing. Meraki Studios

    will strive to do exactly that. Music should do more than simply sound good, itshould feel good. It should be music that the artist would be proud of and theaudience would be able to relate to. We will work with our artists to create a highquality product that excites both artist and audience.

    CODE OF ETHICS

    Music is a highly influential medium. Meraki Studios takes that fact very

    seriously. We will not promote illegal activities, abusive behavior or harmfulhabits in our music. Any failure by an artist or employee to uphold this standardwill result in a penalty. Every employee and customer wants to be heard andunderstood. Open communication and respect will bring out the best inemployees and customers. We dont want anyones talent going to waste.

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    Meraki Studios December 2015

    PRODUCTS AND SERVICESBUSINESS DESCRIPTION

    Meraki Studios is a recording studio and record label that has one full sized/ multipurpose recordingstudio, one smaller recording studio and one post-production/post-recording studio. We are here tomake the artists dreams come true. We want to help them create content they are proud of byrecording, mixing, mastering, and distributing

    TECHNOLOGY

    We plan to have one full sized studio (Studio A). The studio will feature an Allen & Heath Qu-32soundboard with an AB168 Digi Snake connection to the studio. It will have an iMac 27-inch computerwith the latest version of ProTools. We will build an extensive mic closet with vintage and modern mics.Our studio will contain a vocal booth and a drum room. The start of the rack will contain a Millennia HV-

    3D-4 Four Channel Microphone Preamplifier, Avid Hd I/o 16 X 16 Analog Interface, PreSonus CentralStation Plus, Golden Age Project Pre-73 Preamp MKII, Behringer Powerplay Pro-8 HA8000, etc. StudioB will consist of similar rack gear but in smaller sizes for example it will have an Allen and Heath Qu-24.

    OUR EDGE

    We are a recording studio and record label combined. We will allow our facilities to be used by artistsoutside our label but precedence will be given to our signed artists. This gives our company a family feeland provides artists with an "all-in- one option. Our artists will write, record , tour, be promoted andmarketed all through Meraki Studios.

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    Meraki Studios December 2015

    COMPETITION ANALYSISLOCATION AND AREA STUDIOS

    Lawrence, Kansas was chosen as our location because it is an established and still growing artisticcommunity. There are classic record stores, music shops, art galleries and more. There is also numerousvenues for musicians to performing including but not limited to Liberty Hall, the Granada, TheBottleneck, Jackpot Saloon & Music Hall and Lied Center. This not only gives our artists places toperform but also places for management to scout, network, and recruit artists to come record at ourstudios. It is also not far from Kansas City where there are even more venues. There are some otherstudios in the area. 1009Studio did not have a website but based on their Facebook page its clear theyare devoted to hard rock. Blacklodge Recording also did not have a website so I had to refer to

    Facebook. Their timeline is devoted to only one artist. Recital Recordings is also in Lawrence but I couldfind very little information on this studio. They dont have a website or Facebook page. Our biggestcompetition seems to be Daybreak Media Services. They do offer recording, however, they only haveone recording studio that is very large. While this is good for orchestral and foley (which they offer)services sometimes it is not the most suitable option for small bands or solo artists. They also offervideo and live event services. Meraki Studios is a music focused studio that will produce the bestproduct by giving it the time and attention it deserves.

    IN HOME RECORDING

    In home recording poses a large threat to any recording studio. Professionals can even record on the

    road. So why choose a studio? Meraki Studios will be a place devoted to music, creativity, andinspiration. Anyone who has tried to work from home knows that distractions are everywhere and it canoften be difficult to get work done. Trying to use in home studios as an artist can be difficult because ittakes more than musical talent, it takes knowledge of audio processing, signal path design, mixing andmastering, etc. This also takes a lot of time. For these reasons, it would be much more efficient for themusicians to choose the professional studio route.

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    Meraki Studios December 2015

    BUILDING PLANSCUSTOM DESIGN

    Meraki Studios will be housed in a free standing office building running at about $1,962.52 per monthfor mortgage and $300 estimate for utilities. Some rooms will have to be redesigned to fit the studiodesigns.

    Studio A Inspiration

    Floor Plan

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    Meraki Studios December 2015

    Studio B Inspiration Floor Plan

    Studio C Inspirati

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