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Marketing on a Budget
By !Adam Kidan
Uniqueness > spending
• Successful marketing is about having a better and more unique product
• If you don’t have a product that’s worth buying, then all the marketing in the world isn’t worth anything
Think specifically about your target audience
• Your product won’t be for everybody!
• Having a specific target lets you make more sales by spending the least possible amount on marketing!
• When you’re developing your product, do so with a specific group of people in mind, and target your marketing towards them
Leverage the Internet• All online
information about your business is vital to your growth!
• Positive feedback generates more business
• Find influential online personalities with large followings and court them to write a review about your product
• Negative feedback helps tell you where you need to focus your attention
Leverage social media
• We spend a large part of our lives online
• Identify the social media platforms that will reach your target audience
• Online interaction with both your current and potential customers is a great way to reach a large audience