Promoting Your Content

By Adam Kidan

Find !influencers

• Find the important people in your industry you want to target!

• Use tools such as BuzzSumo, Topsy and Followerwonk

Segment influencers by customer persona

• After gathering influencers, build a spreadsheet outlining the different segments of each client!

• Add as much social information as you can

Build relationships

• Work on building relationships before you pitch story ideas or ask for links or tweets!

• Follow influencers on social media and share their content!

• Reach out directly to influencers and share something they might find interesting

Guest blog deals

• Build a list of potential guest blogging opportunities!

• Helps diversify your content and build relationships with different bloggers

Use strategic partnerships

• Collaboration and cobranding help blow up content!

• Take an eBook, tip sheet or case study and offer to let a strategic partner or influencer share it with their audience!

• Helps gain an introduction to large groups of prospects