Your ultimate guide for your daily bus journey!

MyBus app

“The app MyBus focuses on the needs and wants of PMC bus

commuters in Pune and Pimpri-Chinchwad area. The app is

therefore designed accordingly.”

NECESSARY INFORMATION

At what time will the bus

come?!I wish we had an app which would tell us

about its timings.

I know right!

What can this app do for you?• People on an average spend 30 minutes

waiting for their buses.• This is due to the fact that there is no accurate

information provided for the bus timings.• This app aims to eliminate the unnecessary

waiting time by providing accurate timings for the buses.

IF YOU ARE ONE OF THOSE WHO SPENDS HOUR WAITING AT THE BUS STOPS THEN WE HAVE SOMETHING FOR YOU!

The Need of the app• There are over 80,000 people who

commute daily.• Unfortunately there is not a single app

which provides the commuters with appropriate information on bus timings.

• There exists multiple apps in the market, but not a single one is able to cater to the needs of the commuters.

• Therefore MyBus aims at providing all the necessary information to the commuters.

Company Overview

Strengths• Innovative and

technologically advanced.

• Special features of e-wallet & digital pass.

• Provides notifications on the selected bus routes.

Weaknesses• Focuses only

on a local a market.

• New in the market

Opportunities• Adding more

user friendly features so as to not be out of the race.

• On lines with the “Digital India” program.

Threats• Saturated app

market• Competitors

Product features

POP’s & POD’s

POP’s• Let’s quickly have a look at the points of

parity of the app:-Know “real time” timings of the buses.Know all the buses available from a

particular stop.Get the route guidance to the nearest

bus stop based on your GPS locationOnce you board the bus, know the actual

time needed to reach your destination based on the real time traffic conditions.

POD’s• Know the seat availability in the arriving bus• Re-new your monthly bus pass through MyBus e-

wallet and get discounts on your renewal.• Pass holders will have the option of storing their pass

in a digital format on their phones. This will eliminate the need to physically carry the pass.

• EXCLUSIVE features for depot managers:- Know how full/empty the bus is running and accordingly send buses. This will avoid the running of empty buses.

• Add a single route in the app and get notifications about the arrival of buses of this route at the “set” time.(Get notifications and never miss a bus)

Market Overview

This app is clearly positioned in the market as a user-friendly app which aims to

eliminate the waiting hours at the bus stops.

The app will be first and foremost available on Google play store. Gradually the app will be made

available on Windows store and iOs app store

ENTRY

Needs & Wants• There is a burning need of providing

accurate “live” timings of the various PMPL buses.

• Unfortunately none of the pre-existing apps provides “live” timings to the commuters.

• As a result commuters need to spend considerate amount of time on the bus stops waiting for their buses.

• This app’s basic motive is to eliminate this ‘wait’.

Market Analysis• The app market today is highly saturated today.• Apps providing similar features and catering to

the same customer segment is very common today.

• Similar bus apps exist in the market and therefore there is a tough competition to the app.

• The POD’s can offset the competition but it needs to be effectively communicated to the customers.

Target Customers

• The app aims to serve the students and all working professionals who need to know accurate timings of the bus.

• The app focuses to cater to the needs of such people for whom knowing the exact timings of the bus plays an extremely instrumental role.

• The main aim of the app is to cut down the waiting time at the stops for the commuters.

• The app-MyBus provides ‘live’ running time of the buses so as the commuter knows the exact time of arrival of the bus at the stop.

• The primary goal is to first popularize the app amongst the customer base and then earn profits by focusing on its premium features.

Collaborators

• The key collaborator will be Google Play Store as it is here, where the app will be launched.

• The other key collaborators will be all the free advertising websites.

Key Competitors

• “PMPL” official bus app• Pune bus info by skoogle• Pune Bus Guide by Androizen

Free & Premium features

Free• All the features listed

under POP’s will be available for free to the users.

Premium• Following features will be

available only on the premium version:-

1.Renewal of passes through digital wallet.2.Availing discounts for recharge through the wallet.3.Receiving notifications for more than one number of routes.

Name:-MyBus

Tagline:-Hate the wait? No

more. Download the app today.Brand

Values:-Convenience,

personal touch

Pricing

Basic features will be provided for free to attract more and more customers.

The premium version will be available at a nominal price of $2.99.This price seems to apt keeping view the features it offers.

Distribution• The app will be distributed through following

channels:-1.Google play store2.iOs store3.Social Media(by ways of providing links for downloading)

So say no to wait at the bus stops!

Download the app today and revolutionize

the way you travel!!