FLASHBANK

Marketing plan

FlashBankFor the people…….

ExecutiveSummary

Flashbank aims to make the life of people easier By enabling money transfer through mobile network

Owing to demonetization in India, Flashbank will Help greatly in its transformation into a cashless Economy.

SituationalAnalysis

Flashbank Believes In Providing Solutions For Day-to-day Problems Faced By People

We, At Flashbank, Make Use Of The Latest Web Technologies To Make Apps Which FacilitateMoney Transactions

2017 will be the year when peoplewill start shifting their modes of payment

People are looking for companies which provide safe and secure banking

More and more shops and retail stores are looking adopt online modes of payment

But internet connectivityin rural areas still remainsan issue

We have developed a technology called ‘Flashbank safe banking’ that will rely on both internet and mobile network

Target customers

1. This app will target Indian people owing to the demonetization as the Nation looks forward to transform into a cashless economy

2. It will also focus on villages in India where only a select few networks are there

GOAL

With more and more people expected to switch to smartphones in the coming years, Flashbank wants to lay a solid foundation

In 2016, number of mobile phone users in India crossed 1 billion mark

In these regards, we aimto launch our official appnamed ‘FLASHBANK’ by September 2017.

2017-2018

10,000+ downloadsAnd expected revenue ofRs. 1 cr.

2018

1 million downloads

Expected revenue ofRs. 4 cr.

2019

10 million downloads

Expected revenue ofRs. 15 cr.

TARGETS

TARGET MARKET

1. Restaurants:

Mostly, the transactions in restaurants occur above Rs. 500. So, it is the best place to promote the usage

of this app.

2. Supermarkets:

The expenses of different types of consumers here vary from a few

hundred rupees to even Rs.25000. Also, in supermarkets we get a

chance to advertise the app.

Consumer needs & wants:1.Flawless security2.Simple user interface of app3.Quick payments4.Less charges on transactions5.Offers and loyalty points6.On the go customer care

Supermarkets Restaurants

Telecom Companies

Banks and Insurance companies

FLASHBANK

Collaborators

Top Competitors

Biggest established

competitor withover 50 million

downloads

Another established

competitor With over 10

million downloads

Relatively new to the market

with over 5 million downloads

Economic-Free to use for 250

transactions

Technological-Use of latest tech for fluid

experience and security

Sociocultural-will be released in 12 Indian

languages to ease its use

Regulatory-Simple UI for faster

payments and processing

Context

•Seamless payment option for daily transactions•Position strategy will include taking advantage of the demonetization processCustomer•Frequent use of mobile network will generate revenue•Positioning will include subscription to networkCollaborator

•Rapid employee growth•Great work life balance for positioningCompany

Value Proposition

Tactics

ProductFree Version

1. Transactions are free whether you are paying or receiving money.2. You can check account balance, recharge, pay bills 3. Free services like customer care and at home KYC4. Per transaction limit of Rs. 4000.5. 250 transactions per year on mobile network free

ProductPremium Version

1. No charges for transferring money from Flashbank to your bank account.2. Per transaction limit will be removed3.No limit on number of transactions on mobile network

Points of Parity(POD

s)

• 1. Online payment transactions• 2. limit on money storage before KYC• 3. Recharge, pay bills, shop online,

etc.

Points of Differences(PODs)

• 1. Transfer money through mobile network

• 2. No limit on money storage after KYC

• 3. 0.5% charge for tranferring money to bank

Name- FlashBank

Logo-

Tagline-For the people….

PricingPremium price for app: $10 per year $3 for 3 months $1.2 per month

Given that transactions will take place onmobile network it will cost a bit more than what internet costs.

250 transactions for regular household chores will suffice as the consumer research suggests.

So for heavy users a nominal amount of $10 per year is an ideal price.

What makes our app different from the competitors ?

1. Today, there are places where we cannot access mobile data or internet but we can definitely get some mobile network.2. Also, mobile network is a sure-shot necessity and their rising prices make it difficult to purchase mobile data. 3. So, using this network, Flashbank lets you pay or receive money in seconds.

Incentives

Customers•Special offers on reaching target number of download

Collaborator

•Special advertisements for the collaborator by Flashbank

Company•Increments and special bonuses on target achievement•Loans or funding from the company for higher education

Promotion 1. The promotion of Flashbank will take place mostly through social media websites like Facebook, Twitter and Instagram.

2. Use of whatsapp and other chatting apps will be the key towards its promotion

3. Google Adsense

4. Make simple advertisements and post it on websites like Youtube.

Distribution

CEO

CFO & CMO

Senior and middle managers

Supervisors

Operatives

Organizationalstructure

• Launching of app • Recruitment from

top colleges2017

• Focusing on increasing the sales

• Broaden the reach of the app

2018

• Target atleast 10 million downloads

• Create brand loyalty in the hearts of the customers

2019

Schedule

1.Executive Summary2.Situational analysis3.Goal4.Strategy5.Tactics6.Implementation

Disclaimer

Created by Suyash Mulay,VIT Vellore, During the marketing Internship under Prof. Sameer Mathur