DonatekartMARKETIN

G PLANFOR

ANDROID APP

“Attitude is a choice. Happiness is a

choice. Optimism is a choice. Kindness is a choice. Giving is a

choice. Respect is a choice. Whatever choice you make makes

you. Choose wisely.

“

Donatekart

LET US START BY

What is the situation?

Problem:• No direct contact of people with the social

organiations working on donations.• No accountability of the donated money.• No means to know what an organisation needs and

what it has in abundant.• No means to participate in an donation campaign

even by donating a single rupee.• No united work force to bring the resources in an

disaster struck area from all over the country.• No assurity of the whether the money donated is

used properly or is being wasted.

What we can do?

Come up with a solution!!• Come up with a platform giving the donors an ease

to donate .• To create a transparent donor receiver transaction.• Of making donation an act of happiness and

helping society with a trustworthy medium.• To make the donations organised in terms of

quantity and quality and avoid wastage of resources.

• To further create awarness and give a voice to the needs and wants of a social group working for a social cause.

What is DONATEKART??

Android application• Donatekart is an online platform which aims to

join the public/donors with the social organisations .

• It tries to make an effort in revolutionising the donation experience of the the donors.

• It core motive is to make the make the donations transparent, easy and avoid the wastage of resources.

• The main aim is to provide a required commodity rather than money making the process trustful as of there is no chance of corrupt usage of the donated money.

Situational analysisStrategic assets• Easy.• Transparent.• Online access.• People can

participate even with a small donation.

• Trust building methods.

• Provides a commodity to an organisation rather than money.

Collabrators• Social

organisations• NGO’s• Welfare clubs• Student

organisations• Social events• Donation

capainging teams around the country

• Big brands who provide a part of the product money for social cause

Target customersGeneral public with a behavirol attitude of giving something back to the society and do something constructive for the country. People who believe in spreadig happiness.The targeted customers are segmented on the basis of behavirol and psycographic segmentation.

AIM

The ultimae aim of the app is to provide a platform and a medium for easy transparent donations which are effective and consume less resources and energy.

Strategy:Target customer:-People from all age groups who have a want to donate or give something back to the society.Collabrators:-Social organisatiion who needs donations,welfare groups from a disaster struck regions who need resources, e-marketing websites, wholesale stores, Logistics agencies

Company:The company tries to merge the gap between the donors and the receivers. The comapny’s offering to the collabrators would be the donations they get by pooling the resources by all the donors.Collabrator value:- • All the social collabrators get a platform to

address a huge amount of crowd ,making its functioning easier.

• Further the e commerce websites will have the desired customer for the demanded product.

• Wholesale buying,thus reducing the cost.

APP FEATURES:-

Need focusThe app showcases the needs of the socail organisation in both quality and quantity to the customers.

Campaign conceptThe concept is that every week the Donatekart takes a social org. and runs a campaign for it, where it showcases the needs and wants of the org. and directly links it to the e commerce websites for the people to buy the item for the org.

Money People can also donate money; from which the Donatekart will purchase the items at a lower wholesale costs and give it to the social org.

PoolingPeople can also pool money to buy some expensive needs like a refrigerator ,TV, cooler etc.

Individual donationThe app gives a feature of giving a donation to an organisation on danatekart separately even if it is not running a campaign for that organisation.

RatingsThe app provides a rating to an org. on thee basis of people and our research with the organisation members.The rating also provides the reviews for the place by different people, thus facilitating people to check the reputation before donation.

APP FEATURES:-

TransparencyDonatekart provides the full proof of the the item receipts and gives pictures of the item being donted to the org. to all the donors both in individual and campaign doantions.

2nd handDonatekart will the accept the second hand commodities donated through the campaigns and will do the logistics.

Campaign featuresIn a campaign the Donatekart will accept a donation of even single pencil if it is a need and is listed in the campaign. Thus even a small contribution will be valued and respected.

Payment diversityMoney will be accepted on all platforms like paytm,internet banking,freecharge ,wallets,debit/credit cards.

TACTICSServiceBenefits:-• Easy• Time saving• Energy saving• No Paperwork• Trsutful and

truthful

Brand• Majorly focus on

emotional branding

• Brand tag: “Where happiness meets trust.”

• All the major publicity drives will be via social media and mass communication platforms.

Delivery• Online products via

ecommerce plaforms will we donated directly to the sociail org. place.

• Donated money will be converted into the needed commodities by Donatekrt and will then be supplied to the social org.Further the receipts will be sent to all the donors who participated in the camaign.

TACTICSCommunication• Social media

websites• Webpage• Sponsorships in

social events.• Major promotions of

the campaigns will be done by the socia org. itself except; it will be mostly done by Donatekart when there is a nartural disaster.

• Inspiring,emotional and moving video uploads on youtube.

Price• Free app as it is

meant for a social cause.

• Few ads• No convenience

fees• Same pricing as

on ecommerce websites of the needed items.

IplementationBusiness infrastructure:-• Free app • Few advertisements• Money deals with e commerce platforms in

terms of providing customers.• Money earned by the cheap wholesale rates of

the commodities.• Advertisement on webpage• YouTube advertisements

ImplementationApp infrastructureThe app will have two parts one will be for campaign and other will be for separate individual donations.As you first click on the campaign part it will show he things needed, their prices online and the their links to buy them, further it will have a money donation option where you have to mention the cause and then pay .In the individual section you have to select the social org you would like to donate and then make a required needed commmodity purchase or donate money for a cause which will be completed by the Donatekart team.

Performance and evluation• The performance will be

evluated by the number of donors every month.

• The response on the campaign, whose publicity is done by Donatekart.

• Successful collabrations in definite tie span.

• No of downloads on the app.

• Rating of the app should be good.

Exhibit

Having a catchy app interface and an attractive website.

Well connected with all the popular sites and apps.

Well planned volunteer programs Well planned office work and maintaining

simplicity in the processesPolite customer service

DISCLAMER

Created by Sarthak Rahate, VNIT Nagpur during a marketing internship by Prof Sameer Mathur, IIM Lucknow.(see www.IIMInternship.com)

Sarthak Rahate

Prof. Sameer Mathur