MARKETING PLAN

FOR AN ANDROID APP

Are You ???????????Tired Of Surfing Various Websites Deciding About Which Smartphone Would Be Perfect !!!!!!

Tired Of Comparing Prices On One Site And Features On The Other !!!!!!!!!!!!!!

Tired Of Opening Multiple Sites In Your Smartphones Regarding Their Selections And Just Dreamt Of An App That Would Have All These Features In One Go !!!!!!!!!!!!!

An App That Would Be Of Instant Help, save Time And Be The Google Of All Nearby Service Centers And Company Outlets Of Your Location!!!!!!!!!!!!!!!!!!

MOBILE INFOPISTE

EXECUTIVE SUMMARY

SITUATION ANALYSIS

GOAL

STRATEGY

TACTICS

IMPLEMENTATION

IN THE OVERHYPED POOL OF TECHNOLOGY,SMARTPHONES HAVE BECOME AN INDISPENSABLE PART OF OUR LIVES

Provides all the FEATURES of all types of smartphones.

Keeps UPDATED with the LATEST RELEASES.

COMPARISONS among various smartphones.

Aware of NEAREST SERVICE CENTERS and their working hours.

MOBILE INFOPISTE is here to solve your issues

WHAT THE APP IS ALL ABOUT ????

Android application that will run on all android devices running Android version 4.1 and above.

It is a MOBILE Guide application, i.e. provides LATEST mobile phones with all their features ,pricings ,upcoming release dates ,customer reviews etc

Moreover, depending upon one’s location the app tells the nearest service centers and company outlets for any kind of services if required.

Comparisons between different smartphones can be easily made using efficient its user interface

It provides the ability to contact these services directly from the app, book any complaints ,and the service provider will be on the door for pickup and delivery of the repaired smartphone,thus saving crucial time.

EXECUTIVE SUMMARY

SITUATION ANALYSIS

GOAL

STRATEGY

TACTICS

IMPLEMENTATION

COMPANY OVERVIEW

CORE COMPETENCIES Ability to cater the needs of the customers

to utmost satisfaction. Tie ups with all the multinational

companys and all their respective service centers.

Simple and user friendly user interface Using best techniques of data analysis.

MARKET POSITION

The app will be an obvious choice for people who wants all the information about the smartphone right from the comparisons to its features and service centers in one go.

COMPETITORS

There are many competitors like 91 mobiles,Mr phone etc

MARKET OVERVIEW

Time saving.Best results in one clickExposure to all the latest

features and upcoming smartphones

Easy accessibility.Door services in case of any

discrepancies

New to marketAuthenticity and informations of

some existing Sites can be far ahead and apt sometimes.

Competition by the existing apps.

TARGET CUSTOMERS

Suitable for a wide range of customers starting from teenagers to seniors, the app provides comfort in usage, aiming to attract many more of them and a valuable market share.

EXECUTIVE SUMMARY

SITUATION ANALYSIS

GOAL

STRATEGY

TACTICS

IMPLEMENTATION

Keep customers updated and provide them with the best information

At least one in three free version users must eventually become a premium version user.

At least 7lakh downloads at the end of 2 years.

A monthly revenue of $100000.

Respectable market share value.

EXECUTIVE SUMMARY

SITUATION ANALYSIS

GOAL

STRATEGY

TACTICS

IMPLEMENTATION

TARGET MARKET

This app caters the need of customers by: Saving their TIME AND ENERGY spent in searching about the

smartphones. Saving MONEY by allowing door services. Keep them updated with all the nearest service centers and their working

hours. Moreover ,keeping them in touch with all the new latest releases in the

market.

CUSTOMERS

Channel members: App stores like Google playstore,, Nokia Ovi‘s store, BlackBerry SDK, Amazon app store etc

Communication partners: Social media sites like Facebook, Twitter, whatsapp ,etc.

Sponsors who advertise the app.

Sponsored posts and advertorials in app.

COLLABORATIONS

VALUE TO: CUSTOMERS: Updates the users with

offers (on purchase of smartphones)on various collaborated

COLLABORATORS: It benefits the collaborators by publicizing their places/firms.

COMPANY: It earns by collaborations and the premium version of the app.

Updated with all the recent and old service centers Huge variety and comparisons to choose from Immersive Home Screen

POINTS OF PARITY (POP)

POINTS OF DIFFERENCE (POD)

Information about the latest offers on various collaborative sites etc Will keep updating the new features, customer reviews and new service centers opening

EXECUTIVE SUMMARY

SITUATION ANALYSIS

GOAL

STRATEGY

TACTICS

IMPLEMENTATION

Free and Premium Versions Available. Refer points of parity and difference.

Premium feature subscriptions available are:

Weekly Subscription : 99 cents Monthly Subscription : 2.5$Annual Subscription : 26$

Free version of the App is free of cost to download.

For premium version- $1.5 per month(monthly subscription) Since there is already a tough competition in the market for such an app, because of this low price a large number of people will be attracted towards the product.

MOBILE INFOPISTE

UPDATE AND

EASE THEM ALL

FREE USERS

Get Offers during festivals and other occasions by signing-in.

PREMIUM USERS

Get additional offers Only applicable to you based on your premium points.

Facebook, Twitter and other social media as primary means of communication and promotion.

Customer Care and Toll-Free numbers ,blogs etc

AVAILABLE AT

COMING SOON AT

IMPLEMENTATION

INFRASTRUCTURE

SOFTWARE DEVELOPMENT TEAM: create the app and will be responsible for updating it.

OPERATION TEAM: Team will check if the operation is running smoothly.

CONTENT COLLECTERS:SurveyersReporters.MARKETING TEAM: This team will analyse

consumer behaviour, markets and competitors. FINANCE TEAM: This team of financial

managers will plan how much money is to be invested in each activity.

PROCESS

Marketing team will make plans to promote this app through video promotions ,app cards ,social media and other platforms.

Operating team will ensure that the App is updated and also monitor its working.

Database created by going to various places and collaborating with them.

Using this information, the software development team will create an attractive user interfacing app and GPS system will be added.

1. Launch prototype

2. Gain clients and collaborators

3. Design and launch app

4. Advertise and attract customers

5. Design and introduce offers

6. Launch premium app

COURSE OF ACTION

Disclaimer

Prepared by PRABAL AGRAWAL, NIT JAIPURduring marketing internship by Prof. Sameer Mathur,IIM Lucknow