Marketing in an Altered Reality World

@brentcsutoras

@brentcsutoras#SEJThinktank

Aqua Gauntlet (2000)



Your New Eye: Tokyo Underground Apphttps://youtu.be/ANgLiyPW1yI?t=1m35s

https://youtu.be/ANgLiyPW1yI?t=1m35s




Cardboard VR

https://youtu.be/IRjpWpZlXA4?t=1m10s InMind VR


https://youtu.be/IRjpWpZlXA4?t=1m10s

https://youtu.be/IRjpWpZlXA4?t=1m10s


Altered Reality is..Immersive – Users are less distractedImpactful – Richer emotion generating experiencesMemorable – We remember more visually and when locations are involved.Unique – People are excited by the early technologyUseful – The experience tends to provide more value


Altered Reality Industry is Growing Fast

“..with revenues from virtual reality products (both hardware and software) projected to increase from 90 million U.S. dollars in 2014 to 5.2 billion U.S. dollars in 2018. The number of active VR users is forecast to reach 171 million by 2018. According to recent forecasts, revenue from virtual reality head-mounted displays is expected to grow from 685 million U.S. dollars in 2015 to 3.89 billion U.S. dollars in 2018.” ~ Statista

https://www.statista.com/topics/2532/virtual-reality-vr/


Altered Reality Industry is Growing Fast

Digi-Capital believes that mobile AR could become the primary driver of a $108 billion VR/AR market by 2021, with AR taking the lion’s share of $83 billion and VR $25 billion.

http://www.digi-capital.com/


Augmented Reality VS Virtual Reality

Augmented.com summarizes this nicely, stating that “Virtual Reality offers a digital recreation of a real life setting, while augmented reality delivers virtual elements as an overlay to the real world.”



Altered Reality Technologies• Google Glass

• Magic Leap

• Oculus Rift

• PS4 VR

• HTC Hive

• HoloLens

• Cell Phone / Tablets


How To Use Altered Reality in Marketing


Altered Reality Technologies

• Facebook / YouTube Supported

• 360 Cameras are relatively cheap

• Interesting Without VR


https://www.facebook.com/StarWars/videos/1030579940326940/





https://youtu.be/lrukPBOEdqg?t=1m15s




https://www.youtube.com/watch?v=59J8JrqD5yE




https://youtu.be/aJmEkcJtUL8?t=57s





Your Own Google Cardboard


Augmented Reality Apps

https://youtu.be/CmFh3AkTCTg?t=40s




https://youtu.be/wKwLBWCKs94?t=31s




https://youtu.be/p_Q7eA-C6X0?t=9s




https://itunes.apple.com/us/app/flow-powered-by-amazon/id474664425?mt=8






Thinking About Tomorrow

https://youtu.be/YJg02ivYzSs?t=1m20s

https://youtu.be/YJg02ivYzSs?t=1m20s


Resourceshttp://www.rm.is.ritsumei.ac.jp/~tamura/paper/tamura2_clc.pdf

https://pdfs.semanticscholar.org/bba5/37fac3290f77cdb67f9d5f68111d0db12adc.pdfhttps://www.facebook.com/help/828417127257368

https://support.google.com/youtube/answer/6178631?hl=enhttps://techcrunch.com/2017/01/11/the-reality-of-vrar-growth/

http://www.rm.is.ritsumei.ac.jp/~tamura/paper/tamura2_clc.pdf

https://pdfs.semanticscholar.org/bba5/37fac3290f77cdb67f9d5f68111d0db12adc.pdf

https://www.facebook.com/help/828417127257368

https://support.google.com/youtube/answer/6178631?hl=en

https://techcrunch.com/2017/01/11/the-reality-of-vrar-growth/