Embed Size (px)
Citation preview
Virtual Reality A New Reality for Digital Marketers
#VRMarketing #SCS2844
What is
Virtual Reality?
#VRMarketing #SCS2844
An artificial environment which is experienced through sensory stimuli (as sights and sounds)
provided by a computer and in which one's actions partially
determine what happens in the environment;
Merriam Webster
1991
1994
1995
2007
2010
2015
Sega introduces head-tracking virtual reality headset, Sega VR
Nintendo markets the first "portable" video game console capable of displaying "true 3D graphics" with Virtual Boy
Oculus Rift prototype is designed
QuickTime VR , image file format is developed by Apple
for QuickTime
Google introduces “Street View”. 3D-mode later
released in 2010
OnePlus is the first company to launch a product using
virtual reality in July 2015 on Google Play Store
History of VR
Virtual Reality
Headsets
• Video Games & Entertainment
• Healthcare • Automotive
Industry
• Education • Tourism • Space Exploration • Military &Law
Enforcement
… and, our focus: VR and immersive video for engaging digital campaigns
Industries Using VR
Why Use
Virtual Reality?
#VRMarketing #SCS2844
Marriot Hotels Oculus Rift VR Teleporter
Immersive Impactful Memorable Novel
VRPANOS Demohttps://youtu.be/yr2jjim4AYA
A Closer Look at
Virtual Reality
#VRMarketing #SCS2844
VR in 2016
VR Forecast by 2025
Experimental but is expected to go commercial
Brands using VR (immersive video):
The Adoption of VR
http://www.mbryonic.com/best-vr/
How Brands are Using
Virtual Reality?
#VRMarketing #SCS2844
Virtual Reality + You
#VRMarketing #SCS2844
An huge opportunity for brands to become a consumers’ first VR
experience.
Want to see items in real size and
form eMarketer, Hot Consumer
Trends 2016
64%
11%Adults* have
tried VR eMarketer, Hot
Consumer Trends 2016
Adults eager to try VR
eMarketer, Hot Consumer Trends 2016
30%
https://www.clickz.com/2016/03/11/why-immersive-video-is-the-new-digital-marketing-reality
• Tangible experiences • Product experiences • Educational
experiences • Commercial
opportunities
• Product extension • Retail experiences • Event experiences • Market research • Relationship Building
Start Using VR Today
https://econsultancy.com/blog/66587-10-ways-marketers-can-use-virtual-reality-right-now/
Be Innovative.
Be Brave!
Digital marketing is about to get REAL!
Kathy Ann Kelly@kayhankelly
Della Kwan @della_kwan
Aparna Phogat @aparnaphogat
Ellen Nyarko @ElleMKTG
Get this presentation! snack.to/b71jw3fj
#VRMarketing #SCS2844
Sources http://www.merriam-webster.com/dictionary/VR
https://www.clickz.com/2016/03/11/why-immersive-video-is-the-new-digital-marketing-reality
https://econsultancy.com/blog/66587-10-ways-marketers-can-use-virtual-reality-right-now/
http://www.businessinsider.com/virtual-reality-headset-sales-explode-2015-7
http://www.mbryonic.com/best-vr/
Additional Reading http://www.forbes.com/sites/stevenrosenbaum/2016/03/21/brands-explore-virtual-reality-activations-vr-marketing-arrives/#15ebc62a455d
http://www.adweek.com/socialtimes/a-look-into-the-future-how-will-vr-marketing-intersect/636874
http://shiftvr.com/shiftvr-blog/virtual-reality-and-why-it-matters-for-marketing
http://www.middlevr.com/resources/vr-and-marketing/
