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Mobile analysts expect Augmented Reality to be adopted by a billion users by 2020. What's Augmented Reality exactly? Why is it booming now? By presenting the technology and a few case studies, we will try to understand why brands are more and more adopting AR technology to increase performance of ads, sales and consumers' engagement. For any further information, please contact Jonathan Nyst: [email protected] / twitter.com/BaboonSlayer
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THE MARKETING POTENTIAL OF
AUGMENTED REALITY
ABOUT ME
WHAT’S
AUGMENTED REALITY (AR)?
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
THE LIVE VIEW OF A REAL-WORLD
ENVIRONMENT WHOSE ELEMENTS ARE
AUGMENTED BY COMPUTER GENERATED
CONTENT.
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
WHY IS IT
BOOMING NOW?
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
1968
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
2014
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
BETTER & FASTER SMARTPHONES WILL
HIGHLY TAKE PART IN THE FORTHCOMING
YEARS TO THE HUGE DEVELOPMENT AND
POPULARIZATION OF AUGMENTED REALITY.
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
2014
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
WHAT KIND OF
CONTENT?
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
SOUNDS
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
VIDEOS
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
GRAPHICS
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
HOW TO TRIGGER THE
CONTENT?
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
MARKERS
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
CASE STUDIES &
MARKETING PURPOSES
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
ZOMBIES FROM HELL
MARKETING GOALS:
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
ENGAGE THEIR CUSTOMERS
CAPTIVATE THE AUDIENCE
INSPIRE BRAND LOYALTY
DRIVE SALES
HELL PIZZAS
ZOMBIES
FROM HELL
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
SAYDUCK
MARKETING GOALS:
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
BOOST ITS GROWTH
GAIN ATTENTION
ATTRACT INVESTORS
DRIVE SALES
SAYDUCK
SAYDUCK
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
CONSIDER THE MARKETING IMPACT OF
NOVELTY: YOU CATCH MORE FISHES WHERE
THE FEWER GO.
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
OTHER MARKETING BENEFITS:
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
INNOVATIVE
WORD-OF-MOUTH
CONSUMERS’ ENGAGEMENT
BRAND LOYALTY
SALES INCREASE
SHAREABILITY
PROMISING FIELDS OF
APPLICATION
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
PROMISING FIELDS:
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
NAVIGATION
SIGHTSEEING
MILITARY
MEDICAL
MAINTENANCE
GAMING
ENTERTAINMENT ADVERTISING & PROMOTION
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
PROMISING FIELDS:
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
NAVIGATION
SIGHTSEEING
MILITARY
MEDICAL
MAINTENANCE
GAMING
ENTERTAINMENT ADVERTISING & PROMOTION
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
PROMISING FIELDS:
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
NAVIGATION
SIGHTSEEING
MILITARY
MEDICAL
MAINTENANCE
GAMING
ENTERTAINMENT ADVERTISING & PROMOTION
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
SO, WHAT’S
COMING?
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
MOBILE ANALYSTS EXPECT AUGMENTED
REALITY TO BE ADOPTED BY A BILLION USERS
BY 2020.
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
INTEL IS BETTING THAT AUGMENTED REALITY
WILL BE BIG AND IS INVESTING $100 MILLION
OVER THE NEXT 2 TO 3 YEARS TO FUND AR-
RELATED COMPANIES.
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
APPLE HAS BEEN AWARDED A U.S. PATENT
‘SYNCHRONIZED, INTERACTIVE AUGMENTED
REALITY DISPLAYS FOR MULTIFUNCTION
DEVICES’.
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
WHEN THE AUGMENTED REALITY INDUSTRY
TAKES OFF, A TRILLION DOLLAR MARKET
WILL OPEN UP FOR ANIMATED CONTENT,
SERVICES AND SPECIAL EFFECTS.
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
AUGMENTED REALITY WILL GROW FROM
SPECIFIC VERTICAL USES TO MASS MARKET
APPEAL.
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
ENRICHED / AUGMENTED
ADVERTISING NETWORKS
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
BRANDS ARE ADOPTING AUGMENTED
REALITY TECHNOLOGY TO INCREASE
PERFORMANCE AND SALES.
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
THE SKILLS YOU NEED FOR
EFFICIENT AR?
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
YOU NEED FORWARD THINKING:
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
DEVELOPERS
3D ARTISTS
UI DESIGNERS
DIGITAL STRATEGISTS
UX SPECIALISTS
AUDIOVISUAL PROFESSIONALS
HOW TO USE AR FOR
MARKETING SUCCESS
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
HOW TO USE AR FOR MARKETING SUCCESS:
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
KNOW YOUR CUSTOMERS AND MEET THEIR NEEDS
TEAM UP WITH EXPERIENCED PARTNERS
USE AR TO IMPROVE CUSTOMER EXPERIENCE
DON’T LOSE HEART
TIME FOR YOUR
QUESTIONS
THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf
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