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THE MARKETING POTENTIAL OF AUGMENTED REALITY

THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

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Jonathan Nyst Big Bad Wolf

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Page 1: THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

THE MARKETING POTENTIAL OF

AUGMENTED REALITY

Page 2: THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

ABOUT ME

Page 3: THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

WHAT’S

AUGMENTED REALITY (AR)?

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

Page 4: THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

THE LIVE VIEW OF A REAL-WORLD

ENVIRONMENT WHOSE ELEMENTS ARE

AUGMENTED BY COMPUTER GENERATED

CONTENT.

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

Page 5: THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

Page 6: THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

Page 7: THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

Page 8: THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

WHY IS IT

BOOMING NOW?

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

Page 9: THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

1968

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

Page 10: THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

2014

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

Page 11: THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

BETTER & FASTER SMARTPHONES WILL

HIGHLY TAKE PART IN THE FORTHCOMING

YEARS TO THE HUGE DEVELOPMENT AND

POPULARIZATION OF AUGMENTED REALITY.

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

Page 12: THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

2014

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

Page 13: THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

WHAT KIND OF

CONTENT?

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

Page 14: THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

SOUNDS

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

Page 15: THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

VIDEOS

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

Page 16: THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

GRAPHICS

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

Page 17: THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

HOW TO TRIGGER THE

CONTENT?

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

Page 18: THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

MARKERS

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

Page 19: THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

Page 20: THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

CASE STUDIES &

MARKETING PURPOSES

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

Page 21: THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

ZOMBIES FROM HELL

Page 22: THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

MARKETING GOALS:

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

ENGAGE THEIR CUSTOMERS

CAPTIVATE THE AUDIENCE

INSPIRE BRAND LOYALTY

DRIVE SALES

HELL PIZZAS

Page 23: THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

ZOMBIES

FROM HELL

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

Page 24: THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

SAYDUCK

Page 25: THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

MARKETING GOALS:

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

BOOST ITS GROWTH

GAIN ATTENTION

ATTRACT INVESTORS

DRIVE SALES

SAYDUCK

Page 26: THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

SAYDUCK

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

Page 27: THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

CONSIDER THE MARKETING IMPACT OF

NOVELTY: YOU CATCH MORE FISHES WHERE

THE FEWER GO.

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

Page 28: THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

OTHER MARKETING BENEFITS:

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

INNOVATIVE

WORD-OF-MOUTH

CONSUMERS’ ENGAGEMENT

BRAND LOYALTY

SALES INCREASE

SHAREABILITY

Page 29: THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

PROMISING FIELDS OF

APPLICATION

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

Page 30: THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

PROMISING FIELDS:

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

NAVIGATION

SIGHTSEEING

MILITARY

MEDICAL

MAINTENANCE

GAMING

ENTERTAINMENT ADVERTISING & PROMOTION

Page 31: THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

Page 32: THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

PROMISING FIELDS:

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

NAVIGATION

SIGHTSEEING

MILITARY

MEDICAL

MAINTENANCE

GAMING

ENTERTAINMENT ADVERTISING & PROMOTION

Page 33: THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

Page 34: THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

PROMISING FIELDS:

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

NAVIGATION

SIGHTSEEING

MILITARY

MEDICAL

MAINTENANCE

GAMING

ENTERTAINMENT ADVERTISING & PROMOTION

Page 35: THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

Page 36: THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

SO, WHAT’S

COMING?

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

Page 37: THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

MOBILE ANALYSTS EXPECT AUGMENTED

REALITY TO BE ADOPTED BY A BILLION USERS

BY 2020.

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

Page 38: THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

INTEL IS BETTING THAT AUGMENTED REALITY

WILL BE BIG AND IS INVESTING $100 MILLION

OVER THE NEXT 2 TO 3 YEARS TO FUND AR-

RELATED COMPANIES.

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

Page 39: THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

APPLE HAS BEEN AWARDED A U.S. PATENT

‘SYNCHRONIZED, INTERACTIVE AUGMENTED

REALITY DISPLAYS FOR MULTIFUNCTION

DEVICES’.

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

Page 40: THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

WHEN THE AUGMENTED REALITY INDUSTRY

TAKES OFF, A TRILLION DOLLAR MARKET

WILL OPEN UP FOR ANIMATED CONTENT,

SERVICES AND SPECIAL EFFECTS.

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

Page 41: THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

AUGMENTED REALITY WILL GROW FROM

SPECIFIC VERTICAL USES TO MASS MARKET

APPEAL.

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

Page 42: THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

ENRICHED / AUGMENTED

ADVERTISING NETWORKS

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

Page 43: THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

BRANDS ARE ADOPTING AUGMENTED

REALITY TECHNOLOGY TO INCREASE

PERFORMANCE AND SALES.

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

Page 44: THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

THE SKILLS YOU NEED FOR

EFFICIENT AR?

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

Page 45: THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

YOU NEED FORWARD THINKING:

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

DEVELOPERS

3D ARTISTS

UI DESIGNERS

DIGITAL STRATEGISTS

UX SPECIALISTS

AUDIOVISUAL PROFESSIONALS

Page 46: THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

HOW TO USE AR FOR

MARKETING SUCCESS

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

Page 47: THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

HOW TO USE AR FOR MARKETING SUCCESS:

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

KNOW YOUR CUSTOMERS AND MEET THEIR NEEDS

TEAM UP WITH EXPERIENCED PARTNERS

USE AR TO IMPROVE CUSTOMER EXPERIENCE

DON’T LOSE HEART

Page 48: THE MARKETING POTENTIAL OF AUGMENTED REALITY - Digital Marketing Forum 2014

TIME FOR YOUR

QUESTIONS

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf