LINKBUILDING UNDER THE NEW PENGUIN REGIME

Since Google published the Penguin update, SEO experts have been scrambling to explain how to build links under this new protocol

http://www.yoursite.com

The change will decrease

rankings for sites that are

violating Google’s existing

quality guidelines.

BLOCKS BLACK HAT SEOThe general idea behind

Penguin is to reward

strong sites by focusing

more on content and less

on SEO tricks.

REWARDS WHITE HAT SEO

The differences between Penguin and previous updates

PANDA PENGUIN

Affect & languages

Targets

12% 3.1%The initial Panda change

affected about 12% of

queries to a significant

degree.

Penguin affects about 3.1% of

queries in English to a degree

that only a regular user might

notice.

Affects roughly 3% of queries in languages such as

German Chinese Arabic

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Panda aimed at downrank-

ing websites that provided

poor user experience.

CHECK WEBSPAMDOWNRANKINGSites that got downranked as the

result of these updates have

different sets of characteristics.

The main target of the Google

Penguin update is to check

webspam.

vs

Designed for two categories of

users: those who want to report

webspam that still ranks highly

after the search algorithm change,

and those who think that their

site got unfairly hit by the update.

Why Google Penguin is actually good for quality SEO

Authority & Quality Over Quantity

Penguin places more of an emphasis on the reputation and

quality of a site that’s linking to your specific domain rather

than the sheer number of links that point in your direction.

Rewards Natural Backlinks

Penguin rewards positive, honest linking practices like

mixed anchor text and on-page optimization. That’s a

good thing both for clients and SEO experts alike.

Brings Stability to SEO

Penguin is ultimately a good thing for ethical SEO pro-

fessionals. By punishing the many spammy linkbuilders

that inhabit the world of online marketing, Google

makes life easier for people who play by the rules.

SEO

Life after Penguin: Linkbuilding practices to avoid

Don’t buy links from other websites with that exact

matching anchor text to rank for a certain term. This is

against Google’s guidelines, as Google would consider this a

paid link that exists solely to manipulate PageRank, rather

than to provide any value to visitors. Paid directory and affili-

ate links are still white hat.

PAID TEXT LINKS USING EXACT MATCH ANCHOR TEXT

SOURCEShttp://googlewebmastercentral.blogspot.com.ar/2012/04/another-step-to-reward-high-quality.html

http://searchengineland.com/google-panda-update-112805

http://en.wikipedia.org/wiki/Google_Penguin

http://www.searchenginejournal.com/why-the-google-penguin-update-is-good-for-seo/44336/

http://searchengineland.com/google-pushes-�rst-penguin-algorithm-update-122518

http://searchenginewatch.com/article/2171174/Google-Penguin-

Update-5-Types-of-Link-Issues-Harming-Some-A�ected-Websites

http://digitalmarketingdepot.com/webcast/white-hat-link-building-in-the-penguin-era

www.HostedNumbers.com

Don’t use signatures in comments that contain exact

match anchor text; and don’t use a spammy user name

(e.g., Best India SEO Company) as exact match text.

This is trying to unnaturally rank for specific keywords. Pro-

file links and commenting are white hat, but stick to your

name or company name. And limit commenting to subjects

where you can add value, not just for the link.

COMMENT SPAM

Don’t have links pointing to your website from sites filled

with low-quality content where the focus is on the anchor

text rather than imparting knowledge. Churn out quality con-

tent and build relationships with reputable bloggers in your

target market.

GUEST POSTS ON QUESTIONABLE SITES

Don’t use thin content featuring links with exact match

anchor text. Sites like this will probably be affected

by Google Penguin. Articles that provide value are still white

hat, but spinning that article and republishing it 100 times is

not.

ARTICLE MARKETING SITESARTICLE MARKETING SITES

Don’t have inbound links from sites that have been

flagged for malware, numerous pop-ups, or other

spammy issues. This is another factor that cause websites to

lose their Google rankings, so links to and from web spammers

or “bad neighborhoods” are a danger.

ARTICLE MARKETING SITESLINKING FROM DANGEROUS SITES

You should be doing white hat

search engine optimization. If you

focus on creating amazing, com-

pelling content and websites,

increased search engine ranking will

follow.

Overall

SEO

Google Penguin is a code name for a Google algorithm update that was first an-nounced on April 24, 2012.

WHAT PENGUIN IS

PENGUIN