Linkbuilding in 2016: New Strategies & Resources with Loren Baker

@lorenbaker

Link Building in 2016 and What To Focus on in 2017

Loren Baker, Founder of SEJ

#SEJThinkTank

15 Years of SEO, Social Strategy, Media Buying (and Selling), WordPress & Content / Marketing Publishing Experience.

• Foundation Digital• Search Engine Journal• Client Focus on Integrated Content Solutions for

Cross Channel Growth@lorenbaker

Link Acquisition That WorksWays to build high quality links & relationships that will pay off in 2017.

• Quality Outreach• Podcast Touring• Proprietary Data – Be The Source!• Synching with PR• Link Repo (or Reclamation) • Link Gratitude• Hit the List (Email) #sejthinktank @lorenbaker

Advanced Link RetentionMaking sure you maintain the value of those links.

• Building a Link Plan / Documentation• Eliminating Redirects• Post URL or https:// Migration Reclamation• Cross Domain Canonical Syndication• Content Which Grows Its Own Links

#sejthinktank @lorenbaker

Poll 1What Type of Link Builder Are You?1. I'm at an Agency and Need to

Build Links2. I'm an In-House SEO Who Builds

Links3. I'm at a Link Building Agency4. I have ZERO experience in Link

Building and need help.

@lorenbaker

Social Proof – Fan Art

@lorenbaker

Social Proof – Fan Art

Now, Promote Your Content to People Who Link



Dump Export Into Majestic


@lorenbaker

Competitive Intel – Co Citation Links

Don’t Forget to Promote to Low Hanging Fruit

Sites where other blogs and resources find content.

• InfographicJournal.com - Blog that publishes the best infographics daily. Gets

own traffic and direct links, posts do go viral.

• DesignTAXI - Design site that highlights best design stories and pieces of content

online. Very infographic friendly and bloggers will embed and share from

DesignTAXI.


People Really Pick This Stuff Up!


Podcast Tours & Shownotes


Podcast Tours


Podcast Tours


Podcast Tours• Research Podcasts which have their

own websites• Do their shownotes link? Great!

They can be your top targets.• It’s great marketing at the end of the

day.• Just like any PR initiative, you may

need an angle (book, launch, case study …etc.)


Poll 2 - What type of linking have you done the most in 2016?1. Content Marketing & Outreach2. Working with PR Team for

Links3. Guest Blogging or Article

Linking4. Emailing and Asking for Links

Work Together With PR On Campaigns




@lorenbaker


@lorenbaker

PR Campaigns• Coordinate well ahead of time• Integrate survey or consumer data

into content piece• Divide & Conquer -> Split outreach

responsibilities so you don’t step on each others’ toes

• Always target Radio Stations -> They love quirky content and need it. Great link value.

• You WILL need to follow up with Link Repo (Reclamation)

@lorenbaker

Use Proprietary Data – Be The Source






One year old content campaign still getting high value links.


Email Lists Can Be Your Best Friend


Email Lists Can Be Your Best Friend• Coordinate well ahead of time• Schedule a Solo Drop if You Can

(Along with Other Drops)• Your Email List is the Most Targeted

Traffic You Have (but make sure your content is relevant)

• You DO Have Publishers & Influencers on Your List

• Who Knows? That Traffic May Convert Into Sales!


Help The Sites Which Link to You• Help with their SEO• Run a Quick Audit • Send a Thank You Message• Follow Up, Read Their Stories and

Comment• Acquire links to high quality sites

which cover your client • Getting the Link is the first step in

the relationship


Active Link Retention • Monitor Links You’ve Acquired (Have

they disappeared?)• Raven Tools & Majestic Are Both

Great for this• Keep a Shared Spreadsheet of all

placements and influencer contact info.


Active Link Retention• URL Structure Changes – Real

Links > 301 Redirects• Take Lead Role in Site

Migrations• Not just a PageRank thang,

also a site performance thing• Identify and fix Legacy Issues,

Majestic Pages is a great way to time travel.


Link Repo – Monitoring Mentions


Link Repo – Monitoring Mentions• They have already written

about you.• This is where the relationship

begins :)• Start with a “Thank You”• Possibly add some other

resources they have mentioned but not linked to

• Make sure you RT, Like, Share the post first :)


Cross Domain Canonical• Content Syndication is Fine w/

Canonicals• Site 1 Distributes Content to

Site 2• Canonical from Site 2 to Site 1• Site 1 Absorbs Link & Social

Equity from Post on Site 2• In a World Where People

Need Content for Social, Email, Traffic -> This WORKS!


Loren BakerFounder, Search Engine Journal

@lorenbaker
