LINKBUILDING UNDER THE NEW PENGUIN REGIME
Since Google published the Penguin update, SEO experts have been scrambling to explain how to build links under this new protocol
http://www.yoursite.com
The change will decrease
rankings for sites that are
violating Google’s existing
quality guidelines.
BLOCKS BLACK HAT SEOThe general idea behind
Penguin is to reward
strong sites by focusing
more on content and less
on SEO tricks.
REWARDS WHITE HAT SEO
The differences between Penguin and previous updates
PANDA PENGUIN
Affect & languages
Targets
12% 3.1%The initial Panda change
affected about 12% of
queries to a significant
degree.
Penguin affects about 3.1% of
queries in English to a degree
that only a regular user might
notice.
Affects roughly 3% of queries in languages such as
German Chinese Arabic
Feedback Form
Panda aimed at downrank-
ing websites that provided
poor user experience.
CHECK WEBSPAMDOWNRANKINGSites that got downranked as the
result of these updates have
different sets of characteristics.
The main target of the Google
Penguin update is to check
webspam.
vs
Designed for two categories of
users: those who want to report
webspam that still ranks highly
after the search algorithm change,
and those who think that their
site got unfairly hit by the update.
Why Google Penguin is actually good for quality SEO
Authority & Quality Over Quantity
Penguin places more of an emphasis on the reputation and
quality of a site that’s linking to your specific domain rather
than the sheer number of links that point in your direction.
Rewards Natural Backlinks
Penguin rewards positive, honest linking practices like
mixed anchor text and on-page optimization. That’s a
good thing both for clients and SEO experts alike.
Brings Stability to SEO
Penguin is ultimately a good thing for ethical SEO pro-
fessionals. By punishing the many spammy linkbuilders
that inhabit the world of online marketing, Google
makes life easier for people who play by the rules.
SEO
Life after Penguin: Linkbuilding practices to avoid
Don’t buy links from other websites with that exact
matching anchor text to rank for a certain term. This is
against Google’s guidelines, as Google would consider this a
paid link that exists solely to manipulate PageRank, rather
than to provide any value to visitors. Paid directory and affili-
ate links are still white hat.
PAID TEXT LINKS USING EXACT MATCH ANCHOR TEXT
SOURCEShttp://googlewebmastercentral.blogspot.com.ar/2012/04/another-step-to-reward-high-quality.html
http://searchengineland.com/google-panda-update-112805
http://en.wikipedia.org/wiki/Google_Penguin
http://www.searchenginejournal.com/why-the-google-penguin-update-is-good-for-seo/44336/
http://searchengineland.com/google-pushes-�rst-penguin-algorithm-update-122518
http://searchenginewatch.com/article/2171174/Google-Penguin-
Update-5-Types-of-Link-Issues-Harming-Some-A�ected-Websites
http://digitalmarketingdepot.com/webcast/white-hat-link-building-in-the-penguin-era
www.HostedNumbers.com
Don’t use signatures in comments that contain exact
match anchor text; and don’t use a spammy user name
(e.g., Best India SEO Company) as exact match text.
This is trying to unnaturally rank for specific keywords. Pro-
file links and commenting are white hat, but stick to your
name or company name. And limit commenting to subjects
where you can add value, not just for the link.
COMMENT SPAM
Don’t have links pointing to your website from sites filled
with low-quality content where the focus is on the anchor
text rather than imparting knowledge. Churn out quality con-
tent and build relationships with reputable bloggers in your
target market.
GUEST POSTS ON QUESTIONABLE SITES
Don’t use thin content featuring links with exact match
anchor text. Sites like this will probably be affected
by Google Penguin. Articles that provide value are still white
hat, but spinning that article and republishing it 100 times is
not.
ARTICLE MARKETING SITESARTICLE MARKETING SITES
Don’t have inbound links from sites that have been
flagged for malware, numerous pop-ups, or other
spammy issues. This is another factor that cause websites to
lose their Google rankings, so links to and from web spammers
or “bad neighborhoods” are a danger.
ARTICLE MARKETING SITESLINKING FROM DANGEROUS SITES
You should be doing white hat
search engine optimization. If you
focus on creating amazing, com-
pelling content and websites,
increased search engine ranking will
follow.
Overall
SEO
Google Penguin is a code name for a Google algorithm update that was first an-nounced on April 24, 2012.
WHAT PENGUIN IS
PENGUIN