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“Pinterest is a tool for collecting and organizing the things that inspire you.”

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Pinterest referrals spend 70% more than visitors referred from non-social channels,

including search, according to industry

reports.

More than two-thirds of Pinterest users had

looked up pins via mobile phones while

in-store.

source: Wayfair source: eMarketer

➔ Complete your business profile

➔ Create your first boards and pins

➔ Learn who to follow

➔ Get the word out and grow your following

Today’s Agenda

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Agenda

business.pinterest.com

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Pin CyclePin, Repin, Click-Through, Repeat

Via: Pinterest

500 character limit

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● Create at least 5 (when adding more think “above-the-fold!”)

● Use keywords in descriptions

● Consider secret boards

When building boards:

Holidays

Brand personality & keywords

Upload pins from your computer

Pin from websites using the Pin-It button

or

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● Choose your board● Other info pulls automatically

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● Board● Description● Website● Type of

Image/Content

When uploading/ creating pins:

Think mobile.

CustomersOther Small Businesses

Industry-Specific Pages

▸ Best/VIP

▸ Influential

▸ Active on other social platforms

▸ Local, non-competitive businesses

▸ Similar businesses in other geographic areas

▸ Complementary businesses

▸ Magazines/ Content Creators

▸ Membership Organizations

▸ Influential Figures

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Launch your Pinterest on Social + Email

➔ Complete your business profile

➔ Establish 5 specific and creative boards

➔ Start by following 10-15 other pinners

➔ Cross promote your Pinterest presence

Start harnessing the power of Pinterest

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Agenda

Don’t forget to register for our upcoming webinars: Pinterest Contests & Building Your Brand on Pinterest!