Make Pinterest Work for Your Business

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Pinterest is a visual bookmarking tool that helps you discover and save ideas for all your projects and interests.70 Million People Use Pinterest

79% of Pinterest Users are Female

$58.95 Average Sales Order Referred from Pinterest

47% of US Shoppers Made a Purchase Based on a Pinterest Referral

Content from businesses plays a major role in helping people pursue their interests and bring their ideas to life.

We want Pins from businesses to be among the best you see on Pinterest~ Pinterest How-To Guide

Pins Should Be:Helpful



HELPFULPins should be informative & useful

Be informative & useful

Be up to 500 characters (the more characters the more helpful and the better chance to show in search results.

Not be promotional (no sales info, no calls-to-action)

Always be grammatically correct with proper punctuation and proper spelling

Should not contain hashtagsDescriptions Should -

Give Step-by-Step Instructions, Tutorials & How-Tos

Add Simple & Clear Text Overlays

Provides a Quick Take-AwayVerify Text is Readable on All Devices

BEAUTIFULPins should be creative & compelling

Use high-quality images

Composition CountsDo not use more than 4 images in a single pinandhave a clear themeDo not add borders or rounded edges

Size MattersThe recommended aspect ratio is 2:3 to 1:3.5

Minimum width 600 px

Images work best when vertical.

ACTIONABLEHelp people do what they see

Link to a website where more information can be obtainedor where more instruction & information can be found

Make Pins RichAdd more detailed information in the description like the price ingredients, recipe instructions, etc.

Avoid time-sensitive informationPins last forever including time-sensitive descriptions will make a Pin irrelevant over time

The Word Pro, Inc.2015Full-Service Social Media Marketing & Advertising(800) 354-8045



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