Using Pinterest to Grow Your Business

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Using Pinterest toGrow Your Business

Ken Partain

Pinterest for Business

About Pinterest

Establishing Your Company Presence

Optimizing Your Profile, Boards and Pins

Amplifying Your Message

Analyze and Refine

What is Pinterest?

It's a virtual pinboard

Allows users to visually share and discover new interests by pinning images and videos

#3 Social Network behind Facebook and Twitter

Grew 155% from December 2011 to January 2012 and still growing

Fastest Social Media site to 10,000,000 users

About Pinterest

Demographics

21M Unique Users 82% Female - 19% Male

83% Income greater than $50k

61% Have some college

64% Age 35 and over

16:40 Minutes per visit

http://mashable.com/2012/03/09/social-media-demographics/

About Pinterest

A Few Terms You Should Know

Pins an image or video shared on Pinterest

Pinboard a set of theme-based Pins

Pinning the act of sharing content on Pinterest

Repin reposting someone else's pin

About Pinterest

What Users Want

Users of Pinterest are looking to share and repin creative ideas and advice

High quality images and videos

Establish Your Company Presence

The Differences

New Terms of Service

Specify Business Name

Marketing Specific Educational Materials

Access to New Features

Establish Your Company Presence

Create Your Account

business.pinterest.com

Establish Your Company Presence

Some Things to Consider

To Convert or Create New Account?Do you already have an account?Do you already have a lot of followers?Does your current account use your business name?Does your current account have lots of business or personal pins and boards?

Establish Your Company Presence

Create Your Account

Optimize Your Company Profile

Establish Your Company Presence

Optimize Your Company Profile

Choose Profile Name

Select an appropriate username / url

Write a compelling description (200 Characters)

Upload your logo (Recommended size 600 x 600px)

Include your website and link Twitter and Facebook

Establish Your Company Presence

Create Your Account

Optimize Your Company Profile

Create and Optimize Pinboards

Establish Your Company Presence

Create Your Account

Optimize Your Company Profile

Create and Optimize Pinboards

Start Pinning

Finding Items to Pin

Browse Your Friends Pins

Browse by Topic

Search Pinterest

Establish Your Company Presence

Create Your Account

Optimize Your Profile

Create and Optimize Pinboards

Start Pinning

Optimize Your Pins

http://danzarrella.com/infographic-how-to-get-more-pins-and-repins-on-pinterest.html

http://danzarrella.com/infographic-how-to-get-more-pins-and-repins-on-pinterest.html

http://danzarrella.com/infographic-how-to-get-more-pins-and-repins-on-pinterest.html

Recent Additions

Group Boards

Allow others to post to your boardsInvite friends and followersInvite by email

Secret Boards

You can have up to 3Plan EventsWork on a Project

Make it Easy for Others to Follow and Pin

Amplifying Your Message

Pin great images and videos

Pin one item per category per hour

Pin 5-7am and 5-7pm for the most exposure

Encourage followers to like, comment and repin

Invite followers to collaborate on certain boards

Pinterest Guidelines

Be Respectful

Be Authentic

Link to Original Source

Report Objectionable Content

Analyze and Refine

Track Metrics That Matter

Pinterest http://pinterest.com/source/yourdomain.com

Pinreach http://www.pinreach.com

Google Analytics

Connect with Us:

Ken Partain On Pinterest: http://pinterest.com/kenpartain

DiscoverRoundRock on Pinterest: http://pinterest.com/discvrroundrock

By email: [email protected]

On Twitter: http://twitter.com/kenpartain

On Facebook: http://www.facebook.com/IPGSearchMarketing

On LinkedIn: http://www.linkedin/in/kenpartain

On Google+: http://EZ.com/IPGGooglePlus

Thank you!

Ken [email protected]

512-651-2963