iProspect Blog Writing

1. Blog Post Writing an Diana Edmundson Find this on iProspect Irelands slideshare BITLY LINK iProspect

2. Why Blog Posts Matter

3. Blog Posts Drive Traffic

4. Client Services

5. Professional Development - OR -

6. Dont be this guy.

7. 5 Questions to Ask Yourself to Get Blog Post Ideas

8. What are your favourite industry blogs writing about? 1.

9. Has anything new come out in your area of expertise? 2.

10. Have you gone to an industry event recently? 3.

11. Have you learned a new skill that you can pass on? 4.

12. Is there something only you know how to do at iProspect Ireland or beyond? 5.

13. Love On Lists Makes up only 15% of content but is up to 100% more likely to be shared.

14. Create How Tos People like adding to their knowledge and investing in themselves.

15. Use You and Your Readers like to see themselves in what they are reading.

16. Nine intriguing internet marketing statistics we've seen this week | We Analyzed Nearly 1 Million Headlines. Heres What We Learned | 10 Free iPhone Apps You'll Use Every Day | How to Create a Happiness Advantage | If Science Got Ruined For You In High School, Let This Comic Bring It Back | Nine intriguing internet marketing statistics we've seen this week | We Analyzed Nearly 1 Million Headlines. Heres What We Learned | 10 Free iPhone Apps You'll Use Every Day | How to Create a Happiness Advantage | If Science Got Ruined For You In High School, Let This Comic Bring It Back |Nine intriguing internet marketing statistics we've seen this week | We Analyzed Nearly 1 Million Headlines. Heres What We Learned | 10 Free iPhone Apps You'll Use Every Day | How to Create a Happiness Advantage | If Science Got Ruined For You In High School, Let This Comic Bring It Back | Nine intriguing internet marketing statistics we've seen this week | We Analyzed Nearly 1 Million Headlines. Heres What We Learned | 10 Free iPhone Apps You'll Use Every Day | How to Create a Happiness Advantage | If Science Got Ruined For You In High School, Let This Comic Bring It Back | Nine intriguing internet marketing statistics we've seen this week | We Analyzed Nearly 1 Million Headlines. Heres What We Learned | 10 Free iPhone Apps You'll Use Every Day | How to Create a Happiness Advantage | If Science Got Ruined For You In High School, Let This Comic Bring It Back | Nine intriguing internet marketing statistics we've seen this week | We Analyzed Nearly 1 Million Headlines. Heres What We Learned | 10 Free iPhone Apps You'll Use Every Day | How to Create a Happiness Advantage | If Science Got Ruined For You In High School, Let This Comic Bring It Back | Nine intriguing internet marketing statistics we've seen this week | We Analyzed Nearly 1 Million Headlines. Heres What We Learned | 10 Free iPhone Apps You'll Use Every Day | How to Create a Happiness Advantage | If Science Got Ruined For You In High School, Let This Comic Bring It Back | Nine intriguing internet marketing statistics we've seen this week | | 10 Free iPhone Apps You'll Use Every Day | How to Create a Happiness Advantage Embrace Emotional or Action-Based Headlines Surprising, emotional or action-based words (or action verbs if youre a nerd) lead to more shares.

17. How to Write an Intro

18. Essential Elements: Intro paragraph should be 2-3 sentences that that tell people exactly what your article is about. Clarity is key. 1.

19. Essential Elements: If by the end of your first paragraph your reader doesnt understand what the article is about, theyll bounce. 2.

20. Essential Elements: Bonus points if you start with a creative way to draw people in. (Quote, scenario, interesting wording, controversial statement, etc.). 3.

21. Example from the Blog:

22. How to Structure the Body

23. Essential Elements: Break up your body into 3-5 points or paragraphs. 1.

24. Essential Elements: Add images as appropriate or where applicable. 2.

25. Essential Elements: Be clear and concise. 3.

26. Pro Tip: Write as if you were talking to a colleague. New? Complicated? Explain it as if you were talking to a friend not 4.

28. How to Close

29. (and only) Essential Elements: Wrap it up, restate your central idea, give a solution. 1.

31. Eye candy (Images) Like all candy, a bit is good, too much is not.

32. Write Out an Outline Fill in the blanks as you go. Write it out to yourself.

33. Procrastination is for Fools When you get 1 week reminder, think about what you want to write about that day, collect ideas throughout week. *Unlike Mr.T, Diana does not pity fools. *

34. Keep a Folder of Ideas Fill it with blog posts, articles, things you like whenever inspiration strikes. *

35. Throat Clearing So, Well, Okay

36. Stalling Taking too long to get to point of post

37. Asking too Many Questions What does this mean? What do you think?

38. NSOA (Not SpellingOut Acronyms) Not everyone will know the lingo. Maybe theyre reading to learn about your area of expertise. Dont alienate them!

39. Grammar Check Im the proud owner of a Grammar Police badge.

40. Insert Images I am an image-inserting machine. In fact, Im doing it right now.

41. Headline Writing All those earlier slides about headlines not working for you? Dont worry, Ive got this.

42. Extreme Cases Send me an outline and we can work through it together.

43. THANK YOU @iProspectIRL 100% of this slide stolen from Brendan

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iProspect Blog Writing