Blog Writing Workshop

Presented by Tom Treanor www.RightMixMarketing.com

Twitter: @RtMixMktg

Blog Writing Workshop

© Copyright Right Mix Marketing Inc. (do not distribute)


This is an interactive working session

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The process…

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Topic What

customers care about

Myths or Mistakes Your angle/ headline

Opening Closing & Call to Action

Picture


The process…

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Topic What




Picture


Wedding photographer

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Reasonable price range

Reliable, won’t be late Shots that are the envy of my friends

Something unique – like no one else

Make me look amazing!

Their customers worry about…


Architect

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Do I need an architect or just a contractor?

How do I avoid a disaster remodel?

Can I afford my remodel?

How do I find a reliable contractor?

Can I finish before Thanksgiving?



Online Marketing Consultant

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Dealing with social media

Understanding SEO Creating blog content

Getting leads from a website

Building a mailing list


Get in their heads before you decide what to write!


What do your customers care about?

 What do they worry about?

 What are they fixated on?

 What are they frustrated about?

 Where do they typically cause problems for themselves?

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Document 3-5 things your customers care about


The process…

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Topic What




Picture


Online Marketing Consultant

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Dealing with social media

Understanding SEO Creating blog content

Getting leads from a website

Building a mailing list


Creating blog content

Pick the topic you’ll be writing about today


The process…

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Topic What




Picture


Your headline and angle

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Creating blog content

•  6 Small Business Blogging Myths Debunked •  6 Blogging Mistakes Small Businesses Make (and how to

fix them) •  6 Reasons Your Small Business Blog Isn’t Getting Visitors

•  6 Small Business Blogging Myths Debunked

Pick a “working” headline


The process…

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Topic What




Picture


Blogging Myths

 You have to write all the time

 Traffic is the most important measure of success

 You have to be a great writer

 Every post has to be completely unique in the world

 Build your blog and people will find it

 Blogging and SEO and Social Media are separate

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These are the myths I encounter


Myths or Mistakes

 What are typical mistakes your customers make?

 What are common misperceptions?

 What wrong advice to customers often hear?

 What myths are perpetuated in the industry?

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Brainstorm 3-5 Myths or Mistakes


The process…

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Topic What




Picture


Your opening – designed to draw them in

 Keep it short and sweet   “A recent survey showed that…”

 Talk about why this is an important topic   “Home remodels are probably one of the most important….”

 Tell a story   “The other day I met with a new client…”

 Put yourself in their shoes   “You’ve worked hard on your blog post. You’ve poured your heart and

soul into it.

  But something’s bothering you…”

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Write a first sentence…


The process…

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Topic What




Picture


Closing / Call to Action Closing:

 Wrap up the post – don’t limp into the finish line!

Call To Action:

  Don’t try to do multiple calls to action

  Focus on one main call to action

  Be explicit – make it easy

Call To Action Examples:

  Sign up for a free report or webinar

  Request a free consultation

  Subscribe to my mailing list

  Follow us on Twitter

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Do you have a call to action planned?


The process…

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Topic What




Picture


Why the picture matters

 Attention-getter

 Breaks up the monotony

 Adds life and color

 Helps tell the story

 Required for people to share on Pinterest!

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What kind of picture can you add? Tell us about it

Istockphoto.com Fotalia.com CreativeCommons.org

© Copyright Right Mix Marketing Inc. (do not distribute) 22

HEADLINE

MYTHS

OPENING

PICTURE


CALL TO ACTION


Tips

 Keep it simple at first

 Just tell it like it is!

 Look at other blogs to get ideas

 Practice will make you better

 Sometimes I picture a person I’m writing to

 Other times I recall a conversation I’ve had

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Access the Video!

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 Video walk-through

 Step-by-step instructions

 Examples of others’ posts

www.RightMixMarketing.com/Workshop


www.RightMixMarketing.com/Workshop Twitter: @RtMixMktg