BLOG WRITINGPresented by:

Sumeet Narang

HOW TO CHOOSE A TOPIC

Pick a topic which talks about updated technology of your domain Topic which express your current experience & skills pertaining to technology Topic which showcase the upcoming trends & techniques Idea/Improvisation in your domain of expertise Tips/Guidelines to use your technology

SAMPLE TITLES FOR BLOGS

Business Intelligence Techniques of Business intelligence Forecasting in software industry with

Business Intelligence

Mobile application Development Top 5 newly launched mobile

apps? Hybrid approach for iOS &

android app development

Quality Analyst Role of quality analyst in

software industry Upcoming automation tools

HR What not to ask in an interview? How to create a good resume? Company policies & process of HR

SAMPLE TITLES FOR BLOGS

Graphic Services What goes behind designing the

website? Tips to become a successful

graphic designer

Web Development Latest technology update Typical process of web development

Wordpress/Drupal Advantages of WordPress

development Difference between Wordpress

& Drupal Services

PHP Role of PHP in software industry Integrating PHP with web server

PLANNING

Do research about your topic Study top websites which have the relevant content Use the content from e-books/articles available on internet

(DO NOT COPY PASTE) Make a structure: Title-Intro-Body-End Note Organize your content

For instance: In-Demand Skills for Software Development in 2015Alteration: Top 10 Skills you MUST have for software development

Sample Blog link- http://blogs.siliconindia.com/category/Technology/

WRITING

Minimum content should be 200-250 characters Gather the factual data & information for your topic Provide the source (If you are copying the facts) Use the relevant images effectively (Take help of BillionPhotos) Use infographics if its readily available Ensure the targeted keywords present on the blog Avoid repetition of same sentence used in other blogs Do not focus on vocabulary-Keep it simple

Sample Blog link- http://blogs.siliconindia.com/category/Technology/

EDITING A BLOG

Do a spell check & grammar check Ensure the blog is not lengthy Keep sentence short & paragraph shorter Do a peer review-Be open to constructive criticism Try to be clear, concise & concrete Insert a call to action in the end (For Instance: Check our services for more info)

CHECKLIST

Does this topic compelling or interesting that align with our content strategy?Will it add anything new and interesting amongst the readers on web? Is the flow of a blog sounds logicalAre all major points associated with the topic covered in the post?Are important points/stats/ideas called out in bold to catch readers' attention?Are supporting images and visuals included where appropriate?Did we include examples (real or hypothetical) to illustrate our points?Did we use the targeted keywords on the blog?

“The individual who write the blog is considered to be committed & skillful”