Learn to be a Professional Blog Writer – No Degree Required

© 2015 – Ken Bradford, All rights reserved.

Even though many individuals and most businesses realize the importance of a well-designed blog, many have just not taken the time to get started blogging. The number one reason given for why people don’t blog is they are afraid their writing isn’t good enough. When I decided to give freelance blog writing and web design a shot, I wasn't quite sure what areas of freelancing should get the most of my attention.

Ken Bradford

Once I learned to get the focus off me, things started to progress smoothly. My success in blogging was made possible by the months and years of learning, attempting, tweaking, tinkering and trying every option possible. I guess you could say it was mostly trial and error. After a decade of freelance blog writing and teaching others how to craft unique blog content, I thought it was about time I got my act together and put together an online blog writing course. I put my best teaching methods to use in this course, so you’ll learn through a combination of video lessons delivered by me, real life examples, quizzes to check your progress, and blog writing exercises to get the creative juices flowing. This course was designed to help you avoid the mistakes I made and bypass the many hours of research. That way, when you make a mistake, it will be a new one of your own. This course will give you a completely new perspective on what it takes to write high-quality original blog content. If you've been waiting to start a blog, but think you have to have some type of writing degree, it's time to get moving! There is really no degree required.

Learn to be a Professional Blog Writer – No Degree Required

© 2015 – Ken Bradford, All rights reserved.

Why do people blog in the first place?

• Networking • Advertising & Branding • Connect with like-minded people • Get their voice heard • Self promotion • Help others • Stay in touch • Satisfy their creative side • To gain knowledge • To become a better writer

Learn to be a Professional Blog Writer – No Degree Required

© 2015 – Ken Bradford, All rights reserved.

What are you going to get from this course?

• Over 34 lectures and 2.5 hours of content! • Define quality blog content • Understand effective blog article structure • Create evergreen blog content • Develop new blog post ideas • Optimize blog articles for search • Edit blog posts • Deal with writer frustrations • Share blog posts in social media • Learn blogging mistakes • Write high-quality original blog content

Learn to be a Professional Blog Writer – No Degree Required

© 2015 – Ken Bradford, All rights reserved.

Course Curriculum

Section 1: Let's test your blog writing knowledge Quiz 1 - How much do you already know? 16 questions Section 2: Introduction Lecture 1 - Introduction (Video) 01:58 Lecture 2 - Introduction (.pdf presentation) 1 slide Section 3: Blogging Overview Lecture 3 - The why of blogging 03:20 Lecture 4 - Advice for beginning blog writers (Video) 03:57 Lecture 5 - Advice for beginning blog writers (.pdf presentation) 8 slides Lecture 6 - Characteristics of a successful blog writer 5 slides Lecture 7 - Fun & Creative Blog Writing Exercises 1 slide

Learn to be a Professional Blog Writer – No Degree Required

© 2015 – Ken Bradford, All rights reserved.

Course Curriculum (cont’d)

Section 4: Key elements of an effective blog article Lecture 8 - Defining quality content 6 slides Lecture 9 - Quality blog content must meet consumers' expectations (Video) 03:02 Lecture 10 - Quality blog content must meet consumers' expectations (.pdf presentation) 3 slides Lecture 11 - Blog article structure (video) 03:35 Lecture 12 - Blog article structure (.pdf presentation) Text Lecture 13 - Does the length of a blog post really matter? 5 slides Lecture 14 - Blog writing exercises to clean out the cobwebs 2 slides Section 5: Blog Writing Overview Exam Quiz 2 - Blog Writing Overview Quiz 15 questions Section 6: Writing killer blog posts Lecture 15 - Blog writing to attract attention Text Lecture 16 - Creating evergreen blog content 7 slides Lecture 17 - Creative ways to come up with new blog post ideas 8 slides Lecture 18 - Blog writing exercises: Take an existing topic and make it fresh and new 9 slides Section 7: Knowing the basics of Search Engine Optimization (SEO) Lecture 19 - Blog writer's checklist for on-page SEO (Video) 05:03 Lecture 20 - Blog writer's checklist for on-page SEO 13 slides Section 8: Good blog writers must be good editors Lecture 21 - Blog editing checklist 4 slides Section 9: Blogging frustrations Lecture 22 - Dealing with frustrations 5 slides

Learn to be a Professional Blog Writer – No Degree Required

© 2015 – Ken Bradford, All rights reserved.

Course Curriculum (cont’d)

Section 10: Blogging for business Lecture 23 - Blogging benefits to help you get in the spirit of blogging 03:23 Lecture 24 - 5 Key Benefits of Blog Writing for Small Business (Video) 02:57 Lecture 25 - 5 Key Benefits of Blog Writing for Small Business (.pdf presentation) Text Section 11: Blog writing and social media Lecture 26 - Can blogs be used as social media tools? 03:31 Lecture 27 - Important role social networks play in promoting your blog 6 slides Lecture 28 - Sharing blog posts in social media networks 2 slides Section 12: Blogs and content marketing Lecture 29 - Quality blog writing can boost your content marketing campaign 3 slides Lecture 30 - Branded content 2 slides Section 13: Let's wrap it up! Lecture 31 - 6 Blog Writing Mistakes That Can Sink Your Blog (Video) 04:14 Lecture 32 - 6 Blog Writing Mistakes That Can Sink Your Blog (.pdf presentation) Text Lecture 33 - Is blogging worth all the effort? 05:22 Section 14: Final Exam Quiz 3 - Final Exam 15 questions Section 15: BONUS: 18 Blog Writing Tips to Make the Next Blog Post the Best You've Written Lecture 34 - 18 highly effective blog writing tips 9 slides

Learn to be a Professional Blog Writer – No Degree Required

© 2015 – Ken Bradford, All rights reserved.

In celebration of the course’s launch, I’m offering up a limited time offer for the first 100 readers to enroll! Use the coupon code “earlybird” for a 30% discount on the original price. Not too shabby, right?!

TAKE THE COURSE!

Sample of Course Material

Sample of Course Material (2)

Anyone can start a blog, but only after mastering the building blocks for effective blog writing, can it be successful. Business blogging is about telling stories that inform, educate, or entertain a target audience. Content marketing is much more that just broadcasting information. Quality content writing is certainly not rocket science, but without the right amount of time, patience, and commitment, your blog or website may never get off the ground. This course is designed to help beginning blog writers be successful and to help professional blog writers hone their skills. There's something for every writer who wants to write better blog content.

TAKE THE COURSE!

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Instructor Biography

After serving in the U. S. Air Force, Ken began what turned out to be a 30+ year career in the insurance industry. As an insurance marketing manager, he was responsible for targeting and identifying potential clients through networking, outreach, and other creative initiatives required to build meaningful business relationships.

He believes that business blogging is about telling stories that inform, educate, or entertain a target audience and content marketing is much more that just broadcasting information. Ken enjoys helping businesses communicate, connect, and engage their target audience. He has the passion, commitment, and self motivation skills necessary to get the job done.

Connect with Ken:

After his retirement from the insurance industry, he founded BWC Marketing, a business blogging and web design service catering to small businesses. Ken is the co-author of "Writing Better Web Content" and the author of the popular "Walking Life's Road." Ken is a blogging instructor at Udemy and has just released his amazing new online blog writing course- "Learn to be a Professional Blog Writer - No Degree Required."