Instagram 101 for Small Business

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    13-Jan-2017

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  • Insta WHAT?

    an introduction to using instagram for business

  • WHYINSTAGRAM?

    *engagement*branding *attract new fans*market research*follow the competition*push content across channels

    Why do brands use it?

  • WHYINSTAGRAM?

    *300 million total users

    *70 million photos uploaded daily

    *average person spends 8.6 minutes per day using

    *66% of users follow their favorite brands

    *30% of users discovered a new brand or product via abranded post

    Who Uses It and How It's Used

    *75 million users daily

    Sources: http://expandedramblings.com/index.php/important-instagram-stats/ https://instagram.com/press/ Global Web Index 2014

  • WHY INSTAGRAM?

    Storytelling: BRAND yourself

    credit: @theprintedpallette

  • WHY INSTAGRAM?

    Engaging: CONNECT with your fans

    credit: @mammachia

  • WHY INSTAGRAM?

    Visual: ENTICE with your products

    credit: @partyalamo

  • WHY INSTAGRAM?

    Creative: SHOWCASE your work

    credit: @artofloyloy

  • WHICHCONTENT?

    What to SHARE with your fans

    *products *employees*celebrations*milestones*customers*quotes*promotions/contests

    *tours*behind-the-scenes*awards*answer FAQ's*events*day-in-the-life*sales

  • WHICHCONTENT?

    Using HASHTAGS wisely*10 - 30 is standard, more than that is spam

  • GETTINGSTARTED

    Username : 30 characters Bio : 150 characters

    Profile photo

    Link to your website (*trackable)

  • TAKING PHOTOS

    upload from yourphoto album or

    take pictures natively

  • TAKING PHOTOS

    23 photo filters (ability to save favorites)

  • TAKING PHOTOS

    13 photo editing toolsadjust, brightness, contrast, structure, warmth, saturation, color, fade, highlights, shadows, vignette, tilt shift, sharpen

  • ADDINGCAPTIONS

    captions can now be edited after the initial posting

  • ADDINGLOCATION

    geotag photos to create a photo map

  • ADDINGLOCATION

    zoom in to see a moreprecise location

  • TAKING VIDEO

    same process as photos; upload from your photoalbum or shoot natively; length 3 - 15 seconds

  • INSTAGRAMAPPS

    combine multiple photos into oneimage with instagram's layout app

  • INSTAGRAMAPPS

    create quality time-lapse video with layout

  • INSTAGRAMMETRICS

    take an in-depth look at your account metrics with iconosquare and instawoot

  • INSTAGRAMEFFICIENCY

    use ifttt to autopost and organize your instagram

  • OTHER APPSTO USE

    mobile and desktop apps to use with instagram

    *canva*picmonkey*over*snapseed*repix*quick

    *ecp photo*recite this*wordswag*instarepost*squaready*camera+

    *photoshop*vsco cam*typic*hipstamatic

  • THANK YOU!

    presented to the members of Hera Hub Carlsbad's coworking space June 2015

    twitter: @MelanieMediafacebook: MelADramaticMommy

    instagram: melaniesheridanweb: www.meladramaticmommy.com

    pinterest: melaniesheridanperiscope: MelanieSheridan

    http://www.herahub.com/